Every Other Thursday's mailing list is the only reliable savings channel for this direct-to-consumer apparel brand, because SimplyCodes tracking shows zero public coupon codes for the merchant across the past two years. The brand runs no loyalty program, no student or military discount, and no traditional promo code footprint. Subscribers instead receive early access to limited-edition drops and subscriber-only discounts before products sell out.
Join the Every Other Thursday Mailing List for Early Drop Access and Subscriber-Only Discounts
The Every Other Thursday email list is the most direct route to a discount, since the brand offers no public coupon codes, no loyalty tier, and no student or military program. According to Every Other Thursday's official sign-up pages, subscribers who "get on the list" receive "early access to drops" and "exclusive discounts" that are not published anywhere else.
This channel carries added weight for a brand built on limited-edition releases. Because Every Other Thursday's products are produced as drops that can sell out, the early access tied to the mailing list determines whether a subscriber can buy a piece at all, not just whether they save on it. The discounts are gated to subscribers, so a shopper who is not on the list has no visibility into them.
Sign up directly on the Every Other Thursday homepage, and check the Canada-specific sign-up option if shopping from Canada, since the brand maintains a separate list for that market. Both invite customers to join for the same drop access and discount eligibility.