Promo codes should be the easiest part of shopping online. Copy. Paste. Save. But we've all been there: you find a "20% OFF" code, get to checkout… and it's expired, excludes everything in your cart, or only works if you buy the exact right item on the third Tuesday of the month. The internet is flooded with expired codes, recycled listings, and offers that were never verified in the first place. We built the SimplyCodes Merchant Score Index 2026 to cut through that noise—ranking the Top 100 retailers for promo codes out of the 515,000+ brands we cover, powered by SimplyCodes Truth Graph data, to answer one simple question: Which brands consistently deliver promo codes that shoppers can actually use?
What you’ll find in this ranking
In this study, you’ll see a mix of:
household-name retailers with strong promo code activity at scale, and
under-the-radar standouts that quietly punch above their weight with dependable savings.
And because this is a ranking (not just a popularity list), every retailer earns their spot based on the same scoring framework.
How we scored the Top 100
We score retailers in two steps:
1) Retailers must meet minimum standards to qualify
We calculated SimplyCodes's 515,000 retailers covered and boiled it down to the best 100 for promo codes.
Before a brand can appear in the Index, it has to clear baseline thresholds—so the list reflects retailers with real promo-code momentum (not a one-week spike or a couple lucky codes). We evaluate activity over the past year and vet for characteristics like:
meaningful shopper demand and engagement
enough code activity to be a consistent promo-code destination
reliability signals from testing and shoppers
available, working promos right now
steady publishing cadence
2) Rankings are based on the Overall Score
Once a retailer qualifies, we calculate an Overall Score using multiple signals that matter to shoppers, including:
Code Test Score (how often codes pass internal editor testing)
Green Codes (how many tested, working codes are live right now)
Code Copies (how often shoppers copied codes in the last year)
Average Codes Per Month (how consistently the retailer publishes codes)
Google Search Volume (a proxy for overall shopper interest)
User Upvote Score (shopper voting on codes, included but intentionally a smaller influence)
We also show a Reliability Score, which combines Code Test Score + User Upvote Score, so you can quickly spot the brands that tend to be the most trustworthy at checkout.
Now… let’s see who made it to the inaugural SimplyCodes Merchant Score Index.
The Top 100 Retailers for Promo Codes in 2026
Browse all retailers on SimplyCodes
The Top 20 Retailers (and Why They Rank So High)
Below is a closer look at the top 20 retailers in the SimplyCodes Merchant Score Index 2026 out of all 515,000 retailers covered—including a quick snapshot of what each brand is, and the specific mix of reliability + popularity signals that pushed them into the top tier.
#1 Edikted
Edikted is a fast-fashion apparel retailer known for frequent promotions and aggressive discounting. Shoppers actively seek out its promo codes, and the brand maintains one of the deepest inventories of working offers we’ve seen. If you’re the kind of person who checks for a code every time you shop, Edikted is the textbook example of a retailer that consistently gives you something to try at checkout.
This retailer ranks #1 because it dominates the signals that matter most: editor-verified reliability, always-on availability, and massive real-world usage. Between the huge pool of verified offers and the incredible publishing cadence, Edikted is basically never “out of codes.”
Why Edikted ranks #1:
Official site: edikted.com
#2 Wear Felicity
Wear Felicity is an apparel retailer that performs like a much bigger brand when it comes to promo codes. It’s the kind of retailer where you don’t just find codes—you find codes that are actually worth trying because there’s consistent activity and a healthy number of working offers available.
It ranks #2 because it combines top-tier reliability with steady code publishing. Even though it doesn’t have the same scale of code-copy volume as some massive retailers, its consistency is what pushes it near the top of the Index.
Why Wear Felicity ranks #2:
Official site: wearfelicity.com
#3 DRMTLGY
DRMTLGY is a skincare brand that consistently shows up for deal-seekers—especially shoppers who like to stock up when a discount hits. Beauty codes can be hit-or-miss across the internet, but DRMTLGY stands out because verified offers tend to hold up well at checkout.
It ranks #3 largely on the back of near-perfect editor testing plus a strong flow of offers month over month. The one thing keeping it from challenging the top two is that shopper voting is much more mixed here, even though editor verification is excellent.
Why DRMTLGY ranks #3:
Official site: drmtlgy.com
#4 FIGS
FIGS is best known for healthcare apparel—especially scrubs—and it’s a brand with major built-in demand. That demand translates into shoppers actively hunting for discounts, and there’s enough promo code activity to keep FIGS consistently relevant in deal searches.
It ranks #4 because it performs well on the “scale” signals (search interest + code copying) while still delivering a strong editor-tested success rate. The downside is that shopper voting is lower than average for FIGS, which pulls down the reliability profile—but not enough to knock it out of the top tier.
Why FIGS ranks #4:
Official site: wearfigs.com
#5 Happy Mammoth
Happy Mammoth is a health and wellness retailer where promo codes are a regular part of how people shop the brand. It’s not a “maybe there’s a discount” situation—there’s steady activity, and a meaningful number of verified offers live at any given time.
It ranks #5 because it hits a strong balance: good editor verification, steady code frequency, and enough working inventory to give shoppers multiple shots at savings. Shopper upvotes are modest, but the reliability from testing plus consistent publishing keeps it high.
Why Happy Mammoth ranks #5:
Official site: happymammoth.com
#6 Boxbollen
Boxbollen is a fitness-focused brand with a surprisingly strong “people actually use these codes” signal. It’s the kind of retailer where promo codes seem to get passed around, copied, and tried frequently—often because shoppers are actively comparing deals before buying.
It ranks #6 because it performs extremely well on real-world usage and has a strong reliability profile overall. What holds it back from the top five is the limited code pipeline: fewer verified offers live at once, and the average monthly publishing rate is low—so there’s less “fresh inventory” compared to the retailers above it.
Why Boxbollen ranks #6:
Official site: boxbollen.com
#7 4imprint
4imprint is a well-known destination for custom promotional products—think company swag, branded gear, and bulk orders. Promo codes matter a lot here because discounts can add up fast when you’re ordering at volume.
It ranks #7 because it’s consistently reliable in testing and maintains a steady baseline of verified offers. It doesn’t publish at the hyper-aggressive pace of the very top apparel brands, but the overall mix of reliability, availability, and steady shopper engagement earns it a top-10 spot.
Why 4imprint ranks #7:
Official site: 4imprint.com
#8 Zenni Optical
Zenni Optical is a go-to retailer for affordable eyewear, and it’s a brand where shoppers naturally look for savings before they buy. The promo-code ecosystem here tends to be active because people often shop with price sensitivity and expect a deal.
It ranks #8 because it has a strong amount of verified inventory available right now and a solid monthly cadence. The limiter is reliability at the very top end: the editor pass rate is lower than the brands above it, and overall usage volume is lighter—so it lands just outside the top seven.
Why Zenni Optical ranks #8:
Official site: zennioptical.com
#9 Everlane
Everlane is a modern apparel brand with consistent shopper interest, and promo codes are a meaningful part of how many people approach checkout. It’s not the highest-volume code publisher, but when offers exist, shoppers clearly try them.
It ranks #9 because editor testing is strong and shoppers copy codes at a healthy rate—but it’s held back by two things: a smaller pool of verified codes live at any given time and low shopper upvotes. In other words, it performs well on reliability from testing, but the shopper voting signal is a drag.
Why Everlane ranks #9:
Official site: everlane.com
#10 Chewy
Chewy is one of the biggest pet retailers online, and it has massive shopper demand—people are constantly searching for discounts on food, treats, and supplies. It’s also a brand where codes matter because repeat purchases make savings feel extra meaningful.
It ranks #10 because the sheer scale of demand helps lift its position, and it maintains a steady enough code cadence to stay competitive. What keeps Chewy from ranking higher is thin verified inventory (fewer green codes available right now) and a low upvote score.
Why Chewy ranks #10:
Official site: chewy.com
#11 JomaShop
JomaShop is a deal-driven destination for luxury goods—especially watches—where shoppers go when they want big-name brands without boutique pricing. It’s the kind of retailer that attracts bargain hunters who expect a discount, so promo codes and rotating offers are baked into the shopping experience. Because JomaShop operates in categories where prices can be high, even a small percentage off can feel like a major win—so shoppers are highly motivated to look for codes before checking out.
JomaShop lands at #11 because it delivers serious scale and availability: a deep bench of live, verified codes and strong real-world copying activity. What keeps it just outside the Top 10 is reliability—its editor pass rate and shopper voting signals are notably weaker than the retailers above it, even though the code inventory is huge.
Why JomaShop ranks #11:
Official site: jomashop.com
#12 HALARA
HALARA is an activewear-first fashion brand that’s become known for comfy, trend-forward pieces and social-media-popular staples. Shoppers tend to browse with deal expectations here—either to justify a first purchase or to stack savings on top of already-promotional pricing. It’s also a retailer where new styles and seasonal pushes create frequent “reason to discount” moments throughout the year. HALARA ranks #12 thanks to strong inventory depth and consistent promo-code activity, supported by solid search demand.
Why HALARA ranks #12:
Official site: halara.com
#13 iHerb.com
iHerb is a major online retailer for vitamins, supplements, and wellness staples, and it’s a brand many shoppers return to regularly for replenishment orders. Because it sits in the “routine purchase” lane, shoppers are often primed to search for a promo code before they check out—especially when they’re stocking up. It’s less about chasing constant flash sales and more about finding dependable ways to save on repeat buys.
iHerb.com comes in at #13 because it performs relatively well on editor testing compared with many retailers in this range, which boosts trust. What holds it back is thin verified inventory and lighter code-copy volume—there simply aren’t as many tested offers live at once, and shoppers aren’t copying codes at the same scale as brands ranked above it.
Why iHerb.com ranks #13:
Official site: iherb.com
#14 DHgate
DHgate is a marketplace-style retailer where shoppers often arrive specifically looking for deals—sometimes comparing sellers, prices, shipping times, and discounts all at once. Because the platform is so price-sensitive, promo codes play a bigger role in the shopping behavior than they might for a typical single-brand store. People don’t just want a deal here—they expect one.
DHgate ranks #14 because it has very high promo-code churn (a lot of offers circulating month to month) and strong copying volume, which signals consistent shopper usage.
Why DHgate ranks #14:
Official site: dhgate.com
#15 Mixtiles
Mixtiles is a home décor brand best known for making it easy to turn personal photos into wall art. Shoppers typically come in with intent—buying gifts, upgrading a room, or finally doing something with their camera roll—so a promo code can be the nudge that turns “I’ll do it later” into a purchase. It’s also a retailer where discounts matter because orders can scale quickly with quantity.
Mixtiles lands at #15 because it’s one of the more balanced retailers in this range: a solid pool of verified codes live right now, steady code-copy activity, and mid-to-strong reliability compared with some of the bigger, noisier marketplaces. It isn’t higher because the reliability signals are good-but-not-elite, and its overall demand and publishing cadence aren’t as aggressive as the retailers above it.
Why Mixtiles ranks #15:
Official site: mixtiles.com
#16 Alo Yoga
Alo Yoga is a premium athleisure brand where shoppers often look for a discount because prices are high enough that a code can meaningfully change the total. It’s a retailer that generates strong “checkout moment” behavior—people browse, build a cart, then go searching for a promo code before committing. That pattern tends to produce heavy code-copy activity even when the number of official offers is limited.
Alo Yoga ranks #16 largely because of massive real-world usage—one of the highest code-copy totals in the entire Top 20. What keeps it from climbing higher is that the verified inventory is thin and shopper upvotes are low, which drags down Reliability even though editor testing is reasonably solid.
Why Alo Yoga ranks #16:
Official site: aloyoga.com
#17 SHEIN
SHEIN is one of the biggest names in fast fashion, and its entire shopping experience is built around constant promos, rotating discounts, and deal-stacking behavior. Shoppers come in expecting an offer—often trying multiple codes, timing purchases around promos, and hunting for the best checkout discount. That “always search for a code” habit is reflected in extremely high demand and code-copy volume. SHEIN ranks #17 because of its scale: massive search interest and real-world code copying with its working codes.
Why SHEIN ranks #17:
Official site: shein.com
#18 Adidas
Adidas is a global sportswear giant, and promo codes are a frequent part of how shoppers approach the brand—especially around seasonal launches, major sale events, and sneaker drops. Because demand is consistently high, people often show up already planning to try a code, even if they’re not sure one will work. That creates strong copying volume year-round. Adidas ranks #18 because it combines big demand with very high real-world usage, plus a steady trickle of verified offers.
Why Adidas ranks #18:
Official site: adidas.com
#19 Modlily
Modlily is an online fashion retailer where shoppers are typically hunting for budget-friendly finds and seasonal wardrobe refreshes. It’s the kind of store where discounts aren’t just a bonus—they’re part of the expectation, especially for categories like dresses, swimwear, and everyday basics. Because shoppers are value-focused, promo codes tend to get tried frequently when they’re available.
Modlily ranks #19 because it’s relatively strong on reliability compared with many retailers in this part of the Index, and it maintains a healthy number of verified offers live.
Why Modlily ranks #19:
Official site: modlily.com
#20 Primal Queen
Primal Queen is a female-focused health and supplement retailer where shoppers tend to be more community-driven and product-loyal—people often come in looking for specific items rather than casually browsing. In categories like wellness, a promo code can be the deciding factor that pushes someone to try a product for the first time or place a larger reorder. That dynamic usually produces strong word-of-mouth sharing and repeat code usage.
Primal Queen ranks #20 because it has one of the strongest shopper upvote signals in the Top 20, paired with solid code-copy activity and a respectable amount of verified inventory.
Why Primal Queen ranks #20:
Official site: primalqueen.com
Which Brands Have the Most Reliable Promo Codes in 2026?
If you only care about one thing — “Will this code actually work when I try it?” — this is your list.
Reliability in this Index comes from two signals:
Verified Editor Test Score (how consistently codes pass our internal testing)
User Upvote Score (how often shoppers upvote codes after successfully using them)
Chart note: The scatterplot below compares these two scores for every retailer in the Top 100. You’ll often see a gap because editor testing is a controlled snapshot, while upvotes reflect real-world carts, exclusions, and timing—and shoppers are more likely to vote when a code fails than when it works.
Now, here are the 10 retailers with the highest Reliability Score in 2026.
#1 Edikted
Edikted sits at the top because it combines elite editor-tested performance with strong shopper success. In other words: codes don’t just exist here—they tend to work when people try them, and shoppers back that up with high upvotes. If you're shopping for women's clothes, edikted is an amazing option, providing a ton of non-restrictive codes that are reliable to work.
Scorecard:
Verified Editor Test Score: 100%
User Upvote Score: 81%
Reliability Score: 0.89
#2 Wear Felicity
Wear Felicity earns #2 by being one of the most consistently dependable retailers in the entire dataset. It pairs a near-perfect testing rate with an excellent upvote rate, which is a rare combo—especially at meaningful scale. Whether it's for Valentine's Day or an Anniversary or a Birthday, Wear Felicity can be great place to look for reliable savings.
Scorecard:
Verified Editor Test Score: 97%
User Upvote Score: 83%
Reliability Score: 0.89
#3 Primal Queen
Primal Queen ranks this high because shoppers overwhelmingly report success—its User Upvote Score is one of the strongest anywhere in the Top 100. Editor testing is more mixed than the top two, but the shopper signal is so strong it pulls the Reliability Score into the top tier. If you're looking to boost your vitamin game, Primal Queen is a solid option to find very reliable promo codes.
Scorecard:
Verified Editor Test Score: 58%
User Upvote Score: 89%
Reliability Score: 0.77
#4 Boxbollen
Boxbollen lands in the top five on reliability thanks to a very strong editor-tested pass rate plus solid shopper validation. It’s a balanced reliability profile: not just “tested well,” but also “people successfully use these.” Boxbollen is a fairly new brand so we'll see if they keep up this reliable strategy as time goes on. For now, Boxbollen seems like a fun activity that you can reliably save on with discounts.
Scorecard:
Verified Editor Test Score: 94%
User Upvote Score: 52%
Reliability Score: 0.69
#5 Lumen
Lumen makes the list because it’s reliably “good on both sides”—a strong testing score paired with a strong shopper upvote rate. It doesn’t rely on one metric to carry the other, which is exactly what you want from a reliability standout.
Scorecard:
Verified Editor Test Score: 82%
User Upvote Score: 54%
Reliability Score: 0.65
#6 UPS
UPS ranks high primarily because its codes test extremely well—one of the strongest editor verification scores in the entire Top 100. Shopper upvotes are more moderate, but the testing consistency is what drives UPS into the top 10 for reliability. UPS is a very popular brand and therefore it's not too surprising that the user upvote score is a tad low (more people are likely to downvote than upvote). UPS seems to have some restrictions which can also lead to the upvote score being lower. But overall, for such a popular service, this is an extremely reliable place to score promo codes.
Scorecard:
Verified Editor Test Score: 96%
User Upvote Score: 34%
Reliability Score: 0.59
#7 Papa Murphy’s
Papa Murphy’s earns its spot by being above-average on both inputs: solid editor verification and a healthy upvote rate. It’s not “perfect-score” territory, but it’s consistently dependable compared to most retailers in the dataset. If you have a Papa Murphy's in your area and are craving a slice, this can be a great place to score some reliable deals and compare your total to your other pizza spots.
Scorecard:
Verified Editor Test Score: 84%
User Upvote Score: 42%
Reliability Score: 0.59
#8 DRMTLGY
DRMTLGY is here because it’s one of the strongest “passes testing” retailers in the entire Index. Shopper upvotes are lower, but when you’re looking strictly at reliability, a near-perfect editor test score is powerful—and it keeps DRMTLGY in the top 10. Beauty is a massive market that is very popular with most ages (DRMTLGY not being an exception). Its user upvote score is on the lower end but this can be due to its popularity and restrictions to certain discounts they provide (members-only, item-specific etc.).
Scorecard:
Verified Editor Test Score: 99%
User Upvote Score: 31%
Reliability Score: 0.58
#9 Zenni Optical
Zenni Optical places in the top 10 because it’s consistently solid across both signals: a good editor test rate plus decent shopper upvotes. It’s the kind of reliability profile that suggests shoppers usually have at least one code worth trying at checkout.
Scorecard:
Verified Editor Test Score: 82%
User Upvote Score: 42%
Reliability Score: 0.58
#10 Plexaderm
Plexaderm rounds out the list with a “shopper-driven” reliability profile: strong upvotes and moderate testing. It’s not the highest editor-tested performer, but shoppers report success often enough that it still ranks among the most reliable retailers overall.
Scorecard:
Verified Editor Test Score: 66%
User Upvote Score: 53%
Reliability Score: 0.58
Best Promo-Code Categories in 2026
Some shopping categories are packed with retailers that run frequent, flexible discounts that actually work. Others may have strong brands, but far fewer reliable offers — or codes that only apply in narrow edge cases.
How we calculated “best categories”
We grouped the Top 100 retailers by category and created a Category Score that rewards both:
Strength (higher Overall Scores across retailers in that category), and
Depth (more retailers from that category making the Top 100).
Category Score = sum of Overall Scores for all retailers in the category
(Which is the same as Avg Overall Score × # of retailers.)
So a category ranks higher when it has both a strong average and multiple retailers performing well—not just one standout brand.
And here's the top categories best to worst in detail (data included):
#1 Apparel
Apparel dominates because it has by far the most retailers in the Top 100 and those retailers maintain a solid average Overall Score—so it wins on depth and performance. This is not surprising due to apparel brands and promo codes typically going hand-in-hand. For clothing, edikted, SHEIN, and Alo Yoga are prime stores to be shopping for discounts.
Scorecard:
Retailers in category: 35
Avg Overall Score: 0.549
Category Score: 19.202
#2 Health
Health earns #2 with a high average Overall Score and a large footprint in the Top 100. It’s one of the strongest “reliability + consistent promos” categories overall. Another category that is never shy about the promo codes they release. iHerb.com, Primal Queen, and Happy Mammoth are stores we recommend to save big.
Scorecard:
Retailers in category: 14
Avg Overall Score: 0.608
Category Score: 8.515
#3 Food & Restaurants
Food & Restaurants ranks highly because it has good representation and a steady average—enough strong performers to add up fast. The issue that can happen with this category is restrictions. Sites like DoorDash and Uber Eats tend to have many restrictions specifically store-specific codes that are probably not in your area (that's why they didn't make the list). But as for stores like Little Caesar's, Papa Murphy's, and Subway, though their codes can come with minor restrictions, it's still great places to find legitimate coupons.
Scorecard:
Retailers in category: 9
Avg Overall Score: 0.540
Category Score: 4.862
#4 Travel
Travel has a solid number of retailers making the Index, but the average Overall Score is a bit lower than the categories above—so it lands mid-pack. Another category that can come with a laundry list of restrictions, specifically location-specific or destination-specific discounts. It's great to keep your eye on travel promo codes because it might inspire you for a discounted vacation. Services like Royal Caribbean and SpotHero are solid options.
Scorecard:
Retailers in category: 8
Avg Overall Score: 0.522
Category Score: 4.176
#5 Software
Software is one of the highest-performing categories on average, but it has fewer retailers in the Top 100—so it ranks strong, just not top-three. Software codes often fail because they're tier-specific (only working for certain plans), new-customer exclusives, or incompatible with existing subscriptions. When a code promises "50% off," it might only apply to annual plans, specific editions, or exclude add-ons—leaving monthly subscribers or those seeking particular features out of luck. Brands like 4imprint, Vistaprint, Mpix, and Shutterfly are our top choices that are way less likely to fail.
Scorecard:
Retailers in category: 6
Avg Overall Score: 0.610
Category Score: 3.659
#6 Beauty
Beauty holds up well with a respectable average and a meaningful number of qualifying retailers—but it doesn’t have the same depth as Apparel/Health. Beauty is a very popular category for promo codes but the lack of retailers in this list means that reliable codes can be thin. The best brands we recommend for coupons is Sephora, Plexaderm, and Ulta .
Scorecard:
Retailers in category: 6
Avg Overall Score: 0.547
Category Score: 3.280
#7 Shopping
Shopping is a small category in the Top 100, but the retailers that do make it score well—so it punches above its weight. Big e-commerce shopping sites tend to have a lot of promo codes at a time, but with item-restrictions. Stores we'd recommend are Groupon and AliExpress.
Scorecard:
Retailers in category: 3
Avg Overall Score: 0.570
Category Score: 1.709
#8 Home & Garden
Home & Garden is similar: fewer retailers in the Index, but a solid average keeps it competitive. A category that can have a very wide-range of stores. Brands like Dyson, Brooklinen, and Mixtiles are prime choices to choose if you're looking to save on your order.
Scorecard:
Retailers in category: 3
Avg Overall Score: 0.556
Category Score: 1.667
#9 Electronics
Electronics places here because it has a small footprint in the Top 100 and a solid—but not standout—average. Be mindful of this category for item-specific restrictions for the promo codes to work.
Scorecard:
Retailers in category: 3
Avg Overall Score: 0.547
Category Score: 1.640
#10 Sports & Outdoors
Sport & Outdoors is comparable to Electronics: small representation and a slightly lower average than the categories immediately above it. If you're shopping for your favorite sport team's merchandise, certain stores have the discounts and others do not. We recommend Fanatics and Rally House to score big on savings with promo codes.
Scorecard:
Retailers in category: 3
Avg Overall Score: 0.542
Category Score: 1.626
#11 Hobbies & Toys
Hobbies & Toys ranks lower mainly due to its weaker average Overall Score plus a small number of retailers in the Index. Another category that has a wide-range of types of stores. For wedding invitations we recommend Zazzle, for toys we recommend Funko, and for a fun gift we recommend the service Edible Arrangements.
Scorecard:
Retailers in category: 3
Avg Overall Score: 0.517
Category Score: 1.552
#12 Pets
Pets actually scores very high on average, but only two retailers made the Top 100—so it ranks lower in this “strength + depth” view. A very popular category that is somewhat surprisingly low on the list. The kicker with this category is only two stores made the list: Chewy and Rover.
Scorecard:
Retailers in category: 2
Avg Overall Score: 0.607
Category Score: 1.213
#13 Automotive
Automotive lands near the bottom because it has few retailers in the Top 100 and the lowest average Overall Score among multi-retailer categories. Another category that you have to be very mindful of the restrictions some of these promo codes come with. AutoZone and Advanced Auto Parts are two stores we recommend in this category; brands with good volume but with minor restrictions.
Scorecard:
Retailers in category: 2
Avg Overall Score: 0.474
Category Score: 0.947
#14 Business
Business is represented by just one Top 100 retailer—so even with a strong score, it ranks low in a size-weighted category comparison. UPS is the only retailer to make this category list. A great store for promo codes, but with a caveat of restrictions to the deal.
Scorecard:
Retailers in category: 1
Avg Overall Score: 0.611
Category Score: 0.611
#15 Money
Money is the story here: having a single retailer means the category can’t compete on depth, even if the score is decent. Don't miss Western Union's promo codes if you bank with or are looking to bank with them.
Scorecard:
Retailers in category: 1
Avg Overall Score: 0.581
Category Score: 0.581
#16 Entertainment
Entertainment ranks last (16 of 16 eligible shopping categories) because it has one retailer in the Top 100 and a lower Overall Score than other single-retailer categories.
Scorecard:
Retailers in category: 1
Avg Overall Score: 0.495
Category Score: 0.495
Most Popular Retailers With Working Promo Codes
Some retailers don’t just have promo codes—shoppers actively look for them, click them, and use them at scale. This section highlights the brands where promo codes are both highly popular and reliably available.
How we scored “most popular + working”
We built a Popularity Score using two signals:
Code Copies per Week: We converted annual copying into a weekly average: Code Copies per Week = Code Copies (last 365 days) ÷ 52.1
Search Volume Score: We used Google Search Volume as a demand signal and converted it into a 0–1 score based on how each retailer ranks among the Top 100 (higher = more searched).
We did the same for weekly copying:
Code Copies/Week Score = 0–1 score based on rank among the Top 100 (higher = more copied)
Then,
Popularity Score = average(Search Volume Score, Code Copies/Week Score)
Finally, to keep this list about popular working promo codes, we only included retailers with a:
Verified Editor Test Score ≥ 50%
We combined these evenly to create a Popularity + Working Score, then ranked the top performers. Every retailer here already qualifies as “working” thanks to the Top 100 requirements (verified codes live and meaningful success history). This list simply answers: where are shoppers most actively trying codes right now?
And here’s the top 10 most popular in more detail:
#1 SHEIN
SHEIN is a promo-code obsession at scale — huge search demand and constant shopper attempts at checkout. It ranks #1 because it’s near the top in both how often people search for codes and how frequently shoppers copy them week to week.
Scorecard:
Popularity Score: 0.975
Search Volume: 287,390 per month
Code Copies: 54,860 last 365 days
Verified Editor Test Score: 58%
#2 Adidas
Adidas lands here because shoppers copy its codes constantly — it’s one of the biggest “try a code at checkout” retailers in the entire Top 100. Search demand is strong (even if not #1 overall), but the weekly code-copy volume is what really drives this ranking.
Scorecard:
Popularity Score: 0.895
Search Volume: 70,590 per month
Code Copies: 43,067 last 365 days
Verified Editor Test Score: 65%
#3 Planet Fitness
Planet Fitness performs like a “promo code staple” — lots of shoppers looking for a deal before joining or restarting a membership. It ranks this high because it’s extremely strong on weekly copies, plus solid search demand.
Scorecard:
Popularity Score: 0.865
Search Volume: 69,880 per month
Code Copies: 15,300 last 365 days
Verified Editor Test Score: 91%
#4 Expedia
Expedia is one of the most consistently “searched + used” travel brands for discounts — especially around peak booking seasons and big sale events. It ranks #4 because it combines strong search interest with very high weekly copying behavior, and a solid editor-tested pass rate.
Scorecard:
Popularity Score: 0.865
Search Volume: 70,220 per month
Code Copies: 13,916 last 365 days
Verified Editor Test Score: 79%
#5 Pizza Hut
Pizza Hut is one of the clearest “people search for codes before they buy” retailers — which makes sense for food delivery where discounts are part of normal buying behavior. It ranks #5 thanks to very high search demand and strong weekly code copying, with a solid editor-tested success rate.
Scorecard:
Popularity Score: 0.865
Search Volume: 189,580 per month
Code Copies: 9,081 last 365 days
Verified Editor Test Score: 71%
#6 JomaShop
JomaShop is a deal-driven destination for watches and luxury goods, and shoppers clearly treat promo codes like part of the purchase process. It ranks high because weekly copying is extremely strong relative to its search footprint — shoppers who land on JomaShop really do try codes.
Scorecard:
Popularity Score: 0.840
Search Volume: 49,570 per month
Code Copies: 23,087 last 365 days
Verified Editor Test Score: 64%
#7 JCPenney
JCPenney is classic “department store promo-code culture”: lots of shoppers come in expecting a discount, especially around major sales. It ranks #7 with very strong search interest plus steady weekly copying — a sign that promo codes are part of the checkout flow for a lot of people.
Scorecard:
Popularity Score: 0.830
Search Volume: 149,810 per month
Code Copies: 6,880 last 365 days
Verified Editor Test Score: 59%
#8 ULTA
ULTA is one of the most searched retailers on this entire list — shoppers look for ULTA promo codes constantly, especially around seasonal events and brand promos. Its weekly copying is lower than the brands above, but the search demand is so high it still ranks as one of the most popular promo-code destinations overall.
Scorecard:
Popularity Score: 0.825
Search Volume: 300,900 per month
Code Copies: 5,306 last 365 days
Verified Editor Test Score: 50%
#9 Gap
Gap is a steady “promo code shopper” brand — people search for deals and copy codes often, especially around wardrobe refresh seasons and holiday sale windows. It ranks #9 because it performs well on both signals: strong weekly copying and solid search demand.
Scorecard:
Popularity Score: 0.815
Search Volume: 49,170 per month
Code Copies: 12,621 last 365 days
Verified Editor Test Score: 63%
#10 Kohl’s
Kohl’s is another big “discount-first” retailer where shoppers often assume a code exists somewhere. It makes the Top 10 because search demand is extremely high — even if weekly copying is more moderate — and it still clears our working-code baseline.
Scorecard:
Popularity Score: 0.775
Search Volume: 208,720 per month
Code Copies: 4,333 last 365 days
Verified Editor Test Score: 58%
Key Insights From the 2026 Index
1,188,960 promo codes were copied across these 100 retailers over the last 365 days out of the 515,000 retailers analyzed.
35 of the Top 100 retailers came from Apparel, making it the most represented category for promo-code performance.
3 retailers earned a perfect 100% Verified Editor Test Score: Edikted, Shutterfly, and GameStop.
41% of all verified, working “Green Codes” in the Index belong to Edikted alone
304,690 Google searches made Walgreens Photo the most-searched retailer for promo codes in the Index
3 retailers hit 80%+ shopper upvotes: Primal Queen, Wear Felicity, and Edikted
37% of all promo code copies in the Index came from Fashion Nova alone
5× more promo-code volume -- Edikted averages 493.2 codes per month, which is about 5× the next-highest retailer
56% of all promo code copies in the Index came from just 5 retailers — Fashion Nova, Aerie, Edikted, SHEIN, and Alo Yoga
Conclusion
The SimplyCodes Merchant Score Index 2026 is meant to make one thing easy: knowing where promo codes are most likely to pay off before you even start searching. Some retailers consistently show up with a deep bench of valid offers, others publish often enough that there’s almost always something new to try, and a few have codes that shoppers reliably confirm again and again.
If you want the quickest path to savings, use this Index like a shortcut:
Start with the highest-ranked retailers overall when you want the best all-around promo-code experience.
Jump to the most reliable retailers when your priority is “please don’t waste my time at checkout.”
Use the best categories list when you’re browsing and want to focus on the areas where promo codes tend to perform strongest.
And remember: promo codes are always changing. The best strategy is to lean on the retailers that prove—over and over—that they reliably deliver working offers.
Methodology
This Index is built using SimplyCodes Truth Graph data, which captures how shoppers interact with promo codes and how those codes perform in real-world use. We used that dataset to evaluate retailers across demand, availability, and reliability, then ranked the Top 100 out of 515,000 stores based on their Overall Score.
Data sources and signals we used
Retailers were evaluated using the following inputs:
Verified Editor Test Score: Internal SimplyCodes testing of codes to measure how often they work as expected.
User Upvote Score: Shopper voting on codes for each retailer, reflecting reported success.
Reliability Score: A combined measure of Verified Editor Test Score and User Upvote Score.
Green Codes Available: How many currently live, code-tested offers a retailer has at the time of the data pull.
Code Copies (365 days): How many times shoppers copied a retailer’s codes over the last 365 days (a strong signal of real usage and intent).
Average Codes Per Month: How consistently a retailer publishes codes over time.
Google Search Volume: A proxy for overall shopper demand and interest in that retailer’s promo codes.
How the Top 100 was formed
Eligibility thresholds: Retailers had to meet baseline minimums (across activity and quality) to be included—so the Index reflects retailers with meaningful promo-code presence, not one-off spikes.
Overall Score ranking: Eligible retailers were ranked by their Overall Score, which weighs multiple signals (reliability, current availability, shopper activity, search demand, and publishing consistency) to reflect the overall promo-code experience.
Retailers included in this study (all 100)
edikted, Wear Felicity, DRMTLGY, FIGS, Happy Mammoth, Boxbollen, 4imprint, Zenni Optical, Everlane, Chewy, JomaShop, HALARA, iHerb.com, DHgate, Mixtiles, Alo Yoga, SHEIN, Adidas, Modlily, Primal Queen, Vistaprint, Casetify, Mpix, GNC, UPS, boohooMAN, Shutterfly, Vitacost, Revolve, Little Caesars, Planet Fitness, Gap, Subway, Banana Republic, Sephora, Brooklinen, GoDaddy, Royal Caribbean, AliExpress, Western Union, Element Vape, Walgreens, 1-800 Contacts, Edible Arrangements, Boohoo, JCPenney, Athleta, Gap Factory, Torrid, Optics Planet, Walgreens Photo, Papa Murphy's, SpotHero, Rover, Expedia, Instacart, Southwest Airlines, Lumen, Crocs, Kendra Scott, Papa John's, FragranceNet.com, Domino's, Rally House, Lyft, GameStop, Fanatics, Fashion Nova, Nothing Bundt Cakes, Hello Molly, Zazzle, GoodRx, Plexaderm, Ray-Ban, Kinguin, Advance Auto Parts, dbrand, Amtrak, Viator, Groupon, Oakley, Pizza Hut, Boot Barn, Funko, ULTA, IHOP, Famous Footwear, Kohl's, AutoZone, Neiman Marcus, IL MAKIAGE, Shoe Carnival, Dyson, Farfetch, Hot Topic, Aerie, Airbnb, PacSun, Under Armour, J. Crew
Machine-Readable Proof Packet (Truth Graph Data)
Editor's picks
Meet the Contributors
Sean Fisher
AI Content Strategist
AI Content Strategist
Sean Fisher is an AI Content Strategist at Demand.io, where he leads content initiatives and develops an overarching AI content strategy. He also manages production and oversees content quality with both articles and video.
Prior to joining Demand.io in September 2024, Sean served as a Junior Editor at GOBankingRates, where he pioneered the company's AI content program. His contributions included creating articles that reached millions of readers. Before that, he was a Copy Editor/Proofreader at WebMD, where he edited digital advertisements and medical articles. His work at WebMD provided him with a foundation in a detail-oriented, regulated field.
Sean holds a Bachelor's degree in Film and Media Studies with a minor in English from the University of California, Santa Barbara, and an Associate's degree in English from Orange Coast College.
Cansu Kaya
Senior Analytics Engineer
Senior Analytics Engineer
Cansu Kaya is the Senior Analytics Engineer at Demand.io, where she is responsible for managing the AI Operating System (AIOS) program and leading data analytics and user insights initiatives across the company. Cansu's career includes senior roles at Yummly, Merkle/Cardinal Path, and Hero Digital, and she holds a master's degree in Energy Sciences and Technology from Istanbul Technical University. Her professional experience is centered on leveraging data analytics to drive business decisions, with a strong focus on technical implementation and strategic impact.
During her tenure at Yummly as Business and Data Analytics Manager, Cansu directed analytics initiatives to improve user engagement and retention and worked with cross-functional teams to drive product enhancements. She also played a pivotal role in migrating analytics platforms to enhance data collection capabilities. At Merkle, she established data quality and privacy initiatives and developed training on analytics best practices. Earlier in her career, she was an early employee at the e-commerce company n11.com, where she contributed to the business intelligence team in developing an e-commerce marketplace.
She holds a Master of Science in Energy Sciences and Technology and a Bachelor of Science in Management Engineering from Istanbul Technical University.
David Guzman
Associate Creative Director
Associate Creative Director
David Guzman is the Associate Creative Director at Demand.io, where he leads branding and visual design for corporate and marketing materials. At Demand.io, he utilizes AI to streamline creative workflows and enhance efficiency.
Prior to joining Demand.io, David held creative leadership roles as a Designer and Art Director at agencies such as Omelet and NVE Experience Agency, where he created visual campaigns for top brands like Google, Disney, Walmart, and Netflix. He also has a background in tech operations, having worked for Tesla and Apple. Additionally, David has maintained a freelance career as a Presentation Designer for Hello Party since 2020. He is noted for his work on a full rebranding project for SimplyCodes, developing a new visual language and reimagined homepage.
David attended Arizona State University for Graphic Information Technology and Santa Fe Community College for Graphic Design.
Dakota Shane Nunley
Director of Content Strategy & Authority
Director of Content Strategy & Authority
Dakota Nunley is the Director of Content Strategy & Authority at Demand.io, where he designs and implements AI-enabled content systems and strategies to support the company's AI Operating System (AIOS).
Prior to joining Demand.io, he was a Content Strategy Manager at Udacity and a Senior Copy & Content Manager at Greatness Media, where he helped launch greatness.com from scratch as the editorial lead. A skilled writer and content leader, he co-founded the content marketing agency Copy Buffs and has been a columnist for Inc. Magazine, publishing over 170 articles. He has also ghostwritten for publications like Forbes Magazine and was invited to speak on the podcast Social Media Examiner. During his time at Udacity, he was a key author of thought leadership content on AI, machine learning, and other technologies. His work at Scratch Financial included leading the company's rebrand and securing press coverage in publications like TechCrunch and Business Insider. He also worked as a Marketing Copywriter at ExakTime.
He holds a Bachelor's degree in History from the University of California, Berkeley.