NEW Zoo & Adventure Park builds its deepest discounts into the calendar rather than into promo codes: admission drops 50% all day throughout January and February, and again from 4:00 to 6:00 p.m. on Wednesdays during June, July, and August. SimplyCodes has tracked zero active or historical online coupon codes for the park over the past two years, so the real savings come from timing, the "Zoo PLUS Canopy Tour" bundle, senior rates ($11 versus the $14.50 adult price), and an annual membership. Every strategy below is drawn from official park pricing and SimplyCodes tracking data.
Half-Off Admission Runs All of January, February, and Summer Wednesday Evenings
Admission to NEW Zoo & Adventure Park is 50% off during two fixed windows built into the park's own schedule. The winter half-off period covers every day of January and February, while the summer discount applies from 4:00 to 6:00 p.m. on Wednesdays across June, July, and August. According to NEW Zoo & Adventure Park's official admission policy, these are the largest recurring price reductions the park offers.
Both discounts carry one condition worth planning around: tickets must be purchased in person at the door to qualify. Buying online forfeits the half-off rate. A midweek summer visit timed to arrive after 4:00 p.m., or any trip scheduled during the winter months, cuts the standard adult admission of $14.50 roughly in half at the gate.
The Zoo PLUS Canopy Tour Bundle Saves $2 Per Person Over Separate Tickets
Guests planning to see both the animal exhibits and the treetop Canopy Tour save $2 per person by purchasing the "Zoo PLUS Canopy Tour" package instead of two individual tickets. According to NEW Zoo & Adventure Park's official ticketing options, the bundle grants admission to both attractions on the same date.
The savings scale with group size: a family of four booking the combined package keeps $8 that separate tickets would cost. Anyone already committed to doing the Canopy Tour should default to the bundle, since there is no scenario where buying the two tickets separately costs less.
An Annual NEW Zoo Membership Eliminates Admission Fees for Repeat Visitors
An annual NEW Zoo Membership delivers unlimited free admission to the NEW Zoo for a full year, making it the strongest option for local families and anyone planning multiple trips. According to NEW Zoo & Adventure Park's official membership benefits, the membership covers repeat visits with no per-trip admission charge after the upfront purchase.
The math favors frequent guests: with standard adult admission at $14.50, a household that visits several times a year recovers the membership cost quickly and rides free on every subsequent trip. Families weighing a first-time day visit against a membership should count their expected visits before deciding, since the break-even point depends entirely on how often they return.
Seniors 62 and Older Pay $11 Instead of the $14.50 Adult Rate
Visitors 62 and older qualify for a senior admission rate of $11 at NEW Zoo & Adventure Park, a $3.50 reduction from the standard $14.50 adult price. According to NEW Zoo & Adventure Park's official admission rates, the discount requires no pre-verification, online sign-up, or advance registration.
The rate is applied directly at the gate, so eligible seniors simply request it when purchasing tickets. Groups visiting with older family members should confirm ages at the counter to ensure the senior price is applied to every qualifying person rather than defaulting to the adult rate.
Competitors Like the Milwaukee County Zoo Open Up Discounted Alternatives
The Milwaukee County Zoo and other regional wildlife attractions compete directly with NEW Zoo & Adventure Park for the same family-outing dollar, and SimplyCodes tracks 19 active competitor codes across these alternatives. Because NEW Zoo & Adventure Park itself has no online codes on record, these competitor offers represent the only route to a code-based discount on a comparable day trip.
Shoppers flexible on destination can compare the in-person half-off windows at NEW Zoo against an actively discounted admission elsewhere in the region. For a family set on a Green Bay-area zoo specifically, the winter and summer Wednesday windows remain the better value; for those open to driving toward Milwaukee, an active competitor code may tip the scales.