General admission to The Broad's permanent collection galleries is free, but entry requires a timed-entry reservation booked in advance through thebroad.org. Beyond that free-admission baseline, SimplyCodes historical data has verified a consistent 10% off code for select items every month for the past two years, and SimplyCodes tracks 8 competitor codes across neighboring Los Angeles institutions like LACMA and MOCA. For repeat visitors, The Broad's paid membership tiers offer priority line access without any points-based loyalty component.
Free General Admission Requires a Timed-Entry Reservation, Not a Ticket Purchase
General admission to The Broad's permanent collection galleries costs nothing, according to the museum's official visitor policy at thebroad.org. The catch is access, not price: entry to the downtown Los Angeles museum is gated by a timed-entry reservation system that fills quickly, so booking online in advance guarantees a slot without spending a dollar. Walk-up tickets surface occasionally, but they depend on same-day availability and carry no reservation guarantee. Reserving your timed entry ahead of a visit is the reliable path to the free galleries. Keep in mind that select temporary special exhibitions and specific programs sit outside this free-admission policy and may still require a paid ticket.
A 10% Off Code Has Stayed Active for 24 Consecutive Months
SimplyCodes historical data confirms a 10% off code for select items at The Broad that has verified month-over-month for the past two years. That consistency sets it apart from typical museum discounting, where retail-style coupon codes rarely appear at all. The discount applies to select items rather than the full catalog, so it pairs naturally with paid special-exhibition tickets or purchases from the museum store rather than free general admission. Shoppers booking a paid exhibition or buying from The Broad can check SimplyCodes for the current active version of this code before completing a purchase.
Competitors LACMA and MOCA Extend a Los Angeles Art Itinerary Beyond The Broad
LACMA and MOCA anchor the same downtown-adjacent contemporary and modern art circuit as The Broad, drawing the same audience planning a multi-museum day in Los Angeles. The Los Angeles County Museum of Art and the Museum of Contemporary Art both program the kind of contemporary work that overlaps directly with The Broad's collection focus, which makes them natural stops on a single cultural itinerary. SimplyCodes tracks 8 competitor codes across these neighboring institutions, applicable to admission, special exhibitions, or memberships. Because The Broad's permanent galleries are already free, routing a discount toward a paid MOCA exhibition or LACMA membership is where these competitor codes deliver the most value on an LA art day.
The Broad's Paid Membership Pays Off for Repeat Special-Exhibition Visitors
The Broad's paid membership tiers, including Individual and Dual levels, become cost-effective for anyone attending multiple paid special exhibitions or visiting several times a year, according to the museum's official support materials. Membership grants priority access to skip the general admission lines, invitations to exclusive member events, and discounts on select museum programs. The Broad does not run a points-based loyalty program, so the membership itself is the mechanism that returns value rather than accrued rewards. Frequent visitors who regularly pay for special exhibitions recover the membership cost fastest, making the tiered structure most worthwhile for committed return guests rather than one-time visitors.
