The Amazon Prime Day Ripple Effect: Your Guide to Summer Sale Events Across the Internet

Amazon Prime Day has had a ripple effect. As it has grown over the years, dominating summer shopping headlines with its massive Prime Day deals and savings, other online retailers have seized the opportunity by offering their own deals during the same period. In fact, “SUMMER,” "JUL" and "JULY" are three of the most popular coupon phrases.

Let's break down what's offered this month from some of Amazon's biggest competitors and beyond:

Target Circle Week (July 7-13)

Target recently announced the return of Circle Week, where the retailer offers up to 50% off thousands of items across categories. During this event, Target Circle members can shop deals on everything from toys to kitchen appliances.

What to know:

• Only Target Circle members are eligible for these deals, but luckily, signing up is free and you’ll earn 1% back on purchases.

• Target often excels in curated home essentials, affordable fashion, and beauty products.

• Their same-day pickup options can sometimes beat Amazon's shipping times, especially for last-minute needs.

• Key deals to look for: Up to 50% off on select toys (including LEGO, Monster Jam), up to 40% off kitchen and cleaning (including KitchenAid, Ninja, Dyson, Shark and Bissell)

Walmart Deals Event (July 8-11) 

For the first time ever, Walmart's throwing what they're calling their "largest savings event ever." It's open to all shoppers, but Walmart+ members get a head start on the deals.

What to know:

• Walmart+ members get a 5-hour early access window, which could be crucial for high-demand items.

• Look for great deals on electronics, home appliances, and everyday essentials. There’s also a dedicated back-to-school deal section.

Nordstrom Anniversary Sale (July 15, with early access for cardmembers) 

Nordstrom's huge annual sale features new arrivals at discounted prices. It's a great time to snag some higher-end items at more wallet-friendly prices.

What to know:

• Consider applying for a Nordstrom card for early access if you’re a fan of department store deals and rewards!

• This sale is ideal for high-end fashion, shoes, and beauty products.

• While Amazon has expanded its fashion offerings, Nordstrom still has the advantage for luxury and designer brands.

Macy's Black Friday in July 

Macy's is joining the summer sale frenzy with its own event, calling it “Black Friday in July.” While there hasn’t been much buzz around it yet, you can find limited-time deals on their event page.

What to know:

• Macy's often shines with mid-range fashion, home goods, and beauty products.

• Look out for great deals on kitchen appliances and bedding.

• Macy's sales frequently include additional discounts with their store card, so do the math to see if it's worth it for you.

In a sea of competing summer shopping events, the smartest consumers win with wise purchases and competitive pricing. While Amazon might have the widest selection, these competitors may have better deals in specific categories thanks to their more focused inventories and loyalty programs.

Remember, the key to making the most of these sales is preparation. Make your wishlists, compare prices across platforms, and don't forget to factor in any membership benefits or cashback offers.

Bonus Tip: Brand Sites

Why limit yourself to just Amazon and Walmart? SimplyCodes’ data shows a surge in promo codes from various brands during this time of year. In fact, there are more promo codes dropped this year vs previous year. 

Install the SimplyCodes browser extension and iPhone or Android app to never miss out on numerous savings opportunities across the internet popping up across summer and beyond.

 Happy shopping!