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We tracked 13,549 promo codes: Retail discounts are shrinking and getting harder to use

We tracked 13,549 promo codes: Retail discounts are shrinking and getting harder to use

An analysis of 13,549 promo codes shows retailers cut discount volume 45% and made offers more restrictive. Storewide deals dropped, gated promotions rose, and deep discounts disappeared as brands shifted to margin protection over growth.

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