The most convenient store in the world, is the one in your pocket — that’s why online shopping dominates the globe.
But the truly exciting part? The possibility to save on nearly every purchase. You can browse different websites to find who’s got the best price, and your favorite retailers may email coupons right to your inbox.
And then, of course, there are coupon apps, like SimplyCodes, that leverage crowdsourcing to find and validate the most accurate discount codes and hand them to you right before checkout – no need to clip coupons or hold up the line at checkout.
Online coupon savings are so powerful that they, on average, save U.S. shoppers $1,465 per year!
How much are you overspending simply by neglecting to use coupons when online shopping?

Save Money Shopping Online with Coupons
A recent industry study discovered 40% of purchases made online have an eligible coupon code. Shoppers who apply a valid coupon save an average of $30 at checkout, or 17.2% of the original total.
The travel category boasts the highest dollar discounts per purchase, signaling the best discount-to-cost ratio. However, the average shopper saves the most money on things they need and want for everyday use, like groceries, household items, personal care, and beauty items.
Comparing industry data to the Bureau of Labor Statistics’s Consumer Expenditure Survey (CES) we find how much the average U.S. household would save each year with online coupon codes.
Here’s a breakdown of the findings by category:
Food at Home: $316
Household Items: $272
Eating Out: $264
Entertainment: $160
Automotive: $138
Apparel & Accessories: $135
Personal Care & Beauty: $66
Alcohol: $47
Travel: $37
Tobacco & Smoking: $26
Reading: $5
CES figures show that the average American household spends $23,016 annually in the above-listed categories. With the possibility of saving $1,465 just by using coupon codes online shopping, consumers can reduce their annual spending by 6.4% (with next to no additional effort).
How and Where to Shop Online Using Coupon Codes
The data from CES teaches us where online savings are possible, but let’s make it even easier to snag those discounts.
How To Save Money On Groceries
The 2021 Consumer Expenditures Report found that the average household spent $8,289 on food. Grocery prices inflated about 11% from 2021 to 2022 and 4.9% the following year. That means the average family would spend about $1,361 more per year on the same food.
Using coupon codes on groceries is an excellent way to combat inflation in this category while providing for yourself and your family – download a browser extension that automatically pulls up discounts for the website you’re shopping on, find a nearby grocery store that offers online orders, and save hundreds (we’re talking multiples of hundred)!
Many grocery stores don’t charge a service fee if you reach the order minimum, which is usually around $30-$35. You’ll save yourself money, time, and the commute.
Online Household Items Coupon Codes
Household items, like furniture, appliances, décor, home improvement materials, toys, and other personal effects, is another big spending category. You could save over $200 every year by utilizing discounts readily available on websites like Overstock, Bed Bath & Beyond, Walmart, Home Depot, and Wayfair.
You can receive coupon codes right in your inbox by signing up for these websites’ newsletters – just make sure you check your email before shopping! We recommend a browser plug-in that automatically applies valid coupons at checkout, so you have one less thing to worry about.
Just worry about getting that $272 in savings.
Save on Personal Care and Beauty Purchases Online
According to an Advanced Dermatology study, Americans spend an average of $722 on personal care and beauty purchases every year. The top five spending categories are hair products (71%), skincare (69%), shaving products (67%), lotion (62%), and haircuts (56%).
Online coupon codes have the most significant saving power in this category, helping shoppers in the U.S. save 8.6% – or $65.78 – of their yearly spending.
Online Coupon Codes for Travel
Using coupon codes when online shopping for travel can also help stretch your vacation budget. Although American travelers save an average of $37 on their $1,494 annual spending, there are plenty of untapped opportunities for even larger discounts!
The next time you book any kind of experience, whether a flight, an excursion in a faraway land, or a group activity in your hometown, make sure you have SimplyCodes downloaded and check Dealspotr. You can save over 50% on certain bookings.

Coupon Code Success Rates
Coupon savings are easier to come by than you might think. About 40% of online purchases have a matching valid coupon, and shoppers usually save an average of $30 at checkout!
The five categories with the highest success rates are as follows:
1. Tobacco & Smoking
Success rate: 56.6%
Average savings: $15.74
2. Alcohol
Success rate: 46.9%
Average savings: $37.40
3. Food at Home
Success rate: 45.9%
Average savings: $12.02
4. Personal Care & Beauty
Success rate: 44.5%
Average savings: $17.98
5. Automotive
Success rate: 42.2%
Average savings: $30.17
If you’re a big spender in any of these areas, you could miss out on some serious savings by skipping online coupons.
Where To Get Free Online Shopping Coupons
The fastest and easiest way to find coupons for online shopping is to use a browser extension that automatically hunts down working discount codes and displays them on your screen at checkout.
SimplyCodes is one such tool that delivers discounts and rewards for using, testing, finding, and sharing coupons. You can save AND earn money on purchases you would make anyway – and maybe on a few spontaneous ones to #TreatYourself.
Download SimplyCodes Chrome or Mobile Safari extension to save more and spend less!

by SimplyCodes
SimplyCodes combines e-commerce expertise, data science, and insights from our 100,000+ community members to help shoppers find the best deals online. With access to real-time data on over 400,000 stores and powered by advanced AI technology, we work to make online shopping more affordable and accessible for everyone. We bring together technical innovation and community wisdom to deliver accurate, up-to-date savings opportunities across the internet.