Best Buy 2025 sales calendar: The complete guide

• Member Deals Days (January 21-26) established a new shopping pattern with exclusive Plus/Total member discounts on tech like Galaxy Watch Ultra ($120 off) and gaming gear

• Presidents' Day Sale (February 17) offers some of the year's best appliance deals with up to 40% off refrigerators, washers, and more, plus significant tech discounts

• Spring Sale (mid-April) brings site-wide discounts including rare Apple deals with up to $200 off iPads and MacBooks

• Outlet Event (April 21-May 4) follows the Spring Sale with up to 60% off clearance, open-box, and refurbished items across all categories

• Memorial Day (May 26) kicks off summer with appliance sales up to 40% off and deals on graduation-focused tech

• Back-to-School (July-August) features up to 50% discounts on laptops and student essentials, with special offers for .edu verified accounts

• Black Friday (November 28) remains the premier event with site-wide discounts up to 60% on TVs, computers, and virtually all categories

• SimplyCodes data reveals Best Buy uses minimal promo codes (only 22 total from Jan 2024-April 2025), focusing instead on direct price reductions

Savvy shoppers who align purchases with Best Buy's promotional calendar can secure substantial savings throughout the year, whether shopping for TVs, laptops, appliances, or gifts. This guide breaks down exactly when to shop for maximum value in 2025.

Best Buy promo codes strategy has evolved significantly in recent years, moving beyond the traditional Black Friday focus to create valuable shopping opportunities throughout the calendar year. With the addition of member-exclusive events like January's Member Deals Days, the retailer is clearly taking aim at Amazon's Prime model while maintaining its signature seasonal promotions. Understanding when these sales occur—and which products receive the deepest discounts during each event—can help you make smarter purchasing decisions and potentially save hundreds or even thousands on your tech purchases throughout 2025. Let's explore Best Buy's complete sales calendar for 2025, analyze the specific savings opportunities in each season, and provide strategies to maximize your shopping success.

Overview: Best Buy's 2025 sale calendar

Best Buy's promotional calendar follows a consistent pattern with key sales events strategically positioned throughout the year. Here's a comprehensive overview of the major sales you can expect in 2025:

Winter sales (January-February)

Winter kicks off with two exclusive member events and big savings opportunities tied to winter holidays and sports events.

Member Deals Days (January 21-26)

Courtesy of Best Buy

Best Buy surprised shoppers in 2025 with its first-ever winter Member Deals Days sale. Running January 21-26, this members-only event was exclusive to My Best Buy Plus and Total subscribers, essentially creating Best Buy's version of Amazon Prime Day for the winter season.

The sale featured significant discounts across popular tech categories:

• Galaxy Watch Ultra: Approximately $120 off

• Gaming peripherals: Up to 35% off select models

• Headphones and audio: Competitive discounts on premium brands

While access required a paid membership ($49.99 for Plus, $179.99 for Total), the savings justified the expense for many shoppers who made substantial purchases. For those who missed out, similar member-exclusive events are anticipated for summer and fall 2025.

Super Bowl TV deals (Late January-Early February)

Courtesy of Tom's Guide

In the weeks leading up to Super Bowl LIX (February 9, 2025), Best Buy offered substantial discounts on televisions, particularly large-screen models. This period consistently ranks as one of the best times to purchase a new TV, second only to Black Friday.

The 2025 promotion featured:

• Premium 4K and 8K TVs at up to 50% off

• Substantial discounts on 65"+ screens

• Sound system and home theater bundle deals

• Enhanced trade-in values for older TVs

For shoppers prioritizing optimal viewing for sports and entertainment, this window provided excellent value without waiting for November's Black Friday event.

Presidents' Day sale (February 17)

Courtesy of Best Buy

Presidents' Day (February 17, 2025) marked Best Buy's first major storewide sale of the year. This comprehensive weeklong event featured substantial discounts across multiple categories with a particular focus on major appliances.

Highlights included:

• Major appliances up to 40% off refrigerators, washers/dryers, and ranges

• Television discounts rivaling Black Friday on select models

• Laptop and tablet deals (many matching November pricing)

• Smartphone promotions with enhanced trade-in values

Unlike January's member-exclusive event, the Presidents' Day sale was open to all shoppers, though Plus/Total members received additional perks like early access to select deals.

Spring sales (March-May)

Courtesy of Best Buy

Spring brings a mix of seasonal promotions, tax season opportunities, and preparations for summer with three significant events.

March transitions and Tax Season deals

While March lacked a named flagship sale event in 2025, it served as an important transitional period in Best Buy's inventory cycle. As new TV models arrived following January's CES announcements, last year's models received substantial discounts, creating opportunities for bargain hunters.

The tax refund season also prompted targeted promotions encouraging customers to upgrade their tech with their refunds. Notable trends included:

• Clearance pricing on previous-year TV models

• Bundle offers on computing and photography equipment

• Special financing offers on high-ticket items

These opportunities arrived without the fanfare of a major sale event but provided valuable savings for informed shoppers.

Spring Sale (Mid-April)

By mid-April, Best Buy launched its massive Spring Sale with thousands of items discounted across virtually all departments. This event emerged as one of the most valuable shopping opportunities of early 2025, featuring savings on categories not commonly discounted.

The most notable aspect was the inclusion of Apple products:

• iPad Pro: Up to $200 off across multiple configurations

• MacBook Air and Pro models: Significant price reductions

• Apple Watch: Select models discounted

Beyond Apple products, the Spring Sale offered substantial savings on:

• 4K and OLED TVs

• Windows laptops and Chromebooks

• Game consoles and video games

• Smart home technology

For shoppers who missed holiday-season deals, the Spring Sale provided a valuable second chance at competitive pricing before summer.

Outlet Event (April 21-May 4)

Courtesy of Best Buy

Immediately following the Spring Sale, Best Buy launched its major Outlet Event for 2025, running from April 21-May 4. This weeklong promotion offered substantial discounts on clearance, open-box, and refurbished items across virtually all product categories.

Key features of the Outlet Event included:

• Discounts up to 60% off regular prices

• Thousands of items across all electronics categories

• Three distinct product types:

  • Clearance: Brand-new, factory-sealed end-of-stock or discontinued items

  • Open-box: Customer returns or display models in verified working condition

  • Refurbished: Restored products verified to function properly

The Outlet Event represented one of the best opportunities of the year for bargain hunters willing to consider open-box or refurbished items. While selection varied based on inventory, shoppers found exceptional deals on:

• Premium TVs (including Sony and Samsung models)

• Laptops and computing equipment

• Gaming consoles and accessories

• Smart home devices

• Small and large appliances

This event has become a regular fixture in Best Buy's annual calendar, typically appearing 1-2 times per year with the spring edition being the most significant. For budget-conscious shoppers, this represents an excellent opportunity to secure premium technology at substantially reduced prices.

Memorial Day Sale (May 26)

Memorial Day (May 26, 2025) kicks off the summer shopping season with significant discounts, particularly on major home appliances. The weeklong event typically begins the Monday before Memorial Day and continues through the holiday.

The sale features:

• Up to 40% off major appliances, often with additional bundle incentives

• Substantial discounts on 4K and OLED TVs

• Graduation-friendly deals on laptops, tablets, and smartphones

• Outdoor and summer tech (Bluetooth speakers, grills, cameras, etc.)

This event provides an excellent opportunity for home upgrades and summer entertainment purchases, with particularly strong value in appliance categories.

Summer sales (June-August)

Summer sees multiple distinct promotions from Father's Day through Back-to-School and Best Buy's Anniversary celebration.

Father's Day Sale (June 15)

Courtesy of Best Buy

The Father's Day sale (around June 15) offers targeted discounts on gift-appropriate tech. While not as expansive as major holiday promotions, this event provides reasonable savings on specific categories:

• Smartwatches and fitness trackers (10-25% off)

• Personal audio (noise-canceling headphones, premium earbuds)

• Smart home and entertainment gadgets

• Grooming tech and personal care devices

The focus remains squarely on gift-giving, with Best Buy highlighting practical "dad tech" that combines utility with innovation.

Fourth of July Sale (Early July)

The Independence Day promotion spans late June through July 4th weekend, offering another opportunity for major home improvements:

• Appliances at up to 50% off (especially refrigerators and laundry pairs)

• Substantial TV deals (particularly on previous-year models)

• Summer tech essentials (portable speakers, projectors, cameras)

• Cooling solutions (air conditioners, fans, and smart thermostats)

As with other major holiday weekends, appliance categories receive particular attention, often featuring package deals and installation incentives for complete home renovations.

Member Deals Days & Prime Day competition (Mid-July)

While Amazon's 2025 Prime Day hasn't been officially announced, Best Buy will likely schedule its Member Deals Days to coincide with this major shopping event in mid-July. This member-exclusive promotion offers Plus/Total subscribers access to deals comparable to Prime Day without requiring Amazon Prime membership.

Key categories typically include:

• Amazon-competing devices (smart speakers, streaming devices, etc.)

• Laptops and computing equipment

• TVs and home entertainment

• Smartphones (often with carrier incentives)

For those invested in the Best Buy ecosystem or seeking alternatives to Amazon's offerings, this event provides comparable value to Prime Day with the additional advantages of Best Buy's service and support.

Back-to-School Sales (July-August)

Best Buy's Back-to-School period extends from late July through August, offering student-focused discounts on essential tech. The extended timeframe provides multiple opportunities to secure deals on:

• Laptops and tablets (up to 50% off select models)

• Dorm essentials (mini-fridges, microwaves, small TVs)

• Headphones and personal audio

• Calculators and study accessories

The program includes a dedicated Student Deals hub with special education-exclusive offers, often requiring .edu email verification. Apple education pricing becomes particularly noteworthy, with special bundles for MacBook and iPad purchases that include gift cards or accessories.

Anniversary Sale (Mid-August)

Each August, Best Buy celebrates its founding with a brief but potent 3-day Anniversary Sale, typically scheduled for the second weekend of the month. Despite its short duration, this event offers discounts rivaling major holiday sales across multiple categories:

• Premium laptops (including MacBook models)

• Big-screen 4K and OLED TVs

• Smartphones and wearables

• Smart home technology

The limited timeframe (typically 48-72 hours) creates urgency, but the savings potential makes it worth planning around, especially for back-to-school shoppers or those needing tech upgrades before the holiday season.

Fall sales (September-October)

Fall brings the transition from summer to holiday shopping season, kicking off with Labor Day and increasingly focusing on early holiday preparation.

Labor Day Sale (September 1)

Courtesy of Best Buy

Labor Day (September 1, 2025) caps the summer selling season with another major appliance-focused event. The sale typically runs from the Friday before Labor Day through Monday, offering significant savings on:

• Major appliances at up to 50% off (often with gift card incentives)

• TVs and home entertainment systems

• Laptops and computing equipment

• End-of-summer clearance items

This represents the final major shopping opportunity before the holiday season, with particular value for appliance shoppers and those seeking summer clearance deals.

October Member Exclusives & Holiday Previews

October has evolved into an increasingly important month in Best Buy's promotional strategy, largely in response to Amazon's fall Prime event. For 2025, expect October to feature:

• Member-exclusive deals throughout the month for Plus/Total subscribers

• Early Black Friday preview deals in late October

• Clearance opportunities on remaining inventory before holiday stock arrives

• Competitive responses to Amazon's Prime Big Deal Days

This positioning allows Best Buy to capture early holiday shoppers and clear the way for the approaching Black Friday season in November.

Holiday season (November-December)

The holiday season transforms Best Buy's promotional calendar, creating almost continuous sales opportunities from early November through the end of December.

Black Friday (November 28)

Courtesy of Best Buy

Black Friday (November 28, 2025) remains Best Buy's premier shopping event, offering the year's deepest discounts across virtually all categories. Modern Black Friday at Best Buy extends well beyond the traditional day-after-Thanksgiving concept:

• Early deals begin appearing by early November

• Weekly doorbusters drop each Friday leading up to Thanksgiving

• Plus/Total members receive 24-hour early access to many deals

• The main event features hundreds of pages of discounts

Virtually every department sees substantial savings:

• TVs: 50-60% off select models (especially large screens)

• Laptops: From budget options under $100 to premium models at hundreds off

• Gaming: Console bundles, accessory discounts, and game sales

• Smartphones: Carrier deals, trade-in bonuses, and gift card incentives

• Smart home: Deep discounts across connected device categories

• Appliances: Substantial savings, often with bundle incentives

For major tech purchases, Black Friday represents the optimal shopping window of the year, combining maximum selection with minimum pricing.

Cyber Monday (December 1)

Cyber Monday (December 1, 2025) continues the Black Friday momentum with an online-focused shopping event. While many deals overlap with Black Friday offerings, Cyber Monday often features:

• Online-only flash deals

• Computing-focused promotions

• Additional discounts on popular gift items

• Renewed inventory on sold-out Black Friday specials

For those who missed Black Friday opportunities, Cyber Monday provides a valuable second chance at holiday savings.

25 Days of Deals (December 1-25)

Throughout December, Best Buy typically runs a "25 Days of Deals" campaign with daily rotating promotions. Each day features specific categories or brands, with deals announced on Best Buy's homepage and through email/app notifications.

These daily promotions create continuous shopping opportunities leading to Christmas, with particular focus on gift-appropriate categories like:

• Headphones and audio

• Smart home devices

• Gaming accessories

• Smartphones and tablets

• Small appliances and kitchen gadgets

While individual daily deals may not match Black Friday pricing, they provide valuable options for gift-givers throughout December.

Year-End Clearance (December 26-31)

The final shopping opportunity of the year begins December 26 with Best Buy's Year-End Clearance, running through New Year's Eve. This post-holiday event focuses on:

• Clearing remaining holiday inventory

• Discounting open-box and returned items

• Reducing display models and floor samples

• Preparing for new model arrivals in January

For shoppers with gift cards received during the holidays, this period offers excellent value, particularly on open-box items and remaining holiday stock. Savings can sometimes exceed Black Friday pricing, though selection becomes more limited as the event progresses.

What SimplyCodes data reveals about Best Buy's strategy

Analysis of SimplyCodes proprietary data covering Best Buy promotional codes from January 2024 through April 2025 provides valuable insights into the retailer's discount approach.

Limited promotional code strategy

The most striking revelation is the relatively low volume of promotional codes offered by Best Buy—just 22 total codes across the 16-month period. This contrasts sharply with many competitors who rely heavily on code-based discounts.

Monthly breakdown:

• Q1 2024: 3 codes in each month (January, February, March)

• Q2 2024: 2 codes in June only

• Q3 2024: 1 code each in July and August

• Q4 2024: 1 code in October, 3 codes in November

• Q1 2025: 4 codes in March, 1 code in April

The data suggests Best Buy focuses overwhelmingly on direct price reductions through sales events rather than promo code mechanisms.

Highly targeted code usage

The codes that did appear were remarkably specific rather than broadly applicable:

• Phone-specific discounts (particular models or brands)

• Accessory-focused offers

• Service promotions (especially Total Tech)

• Select category discounts (rather than site-wide savings)

This targeting indicates Best Buy uses promo codes strategically to drive specific behaviors or move particular inventory rather than as a primary discount mechanism.

Strategic implications for shoppers

For consumers, these insights suggest several key takeaways:

1. Focus on Best Buy's sale events rather than searching for promo codes

2. When codes do appear, expect them to be highly specific

3. Check for code opportunities when purchasing services like Total Tech

4. The slight uptick in Q1 2025 code activity (particularly March with 4 codes) may indicate an evolving strategy

Understanding this approach helps shoppers align their expectations and strategies when shopping at Best Buy throughout 2025.

Shopping strategically at Best Buy in 2025

To maximize savings at Best Buy in 2025, consider these proven strategies based on the retailer's established patterns.

Membership considerations

Best Buy's membership program has become increasingly central to its promotional strategy. Consider these factors when deciding on membership:

• Free tier: Basic rewards and standard promotions (worthwhile for all shoppers)

• Plus tier ($49.99/year): Early access to sales, exclusive pricing, and free shipping

• Total tier ($179.99/year): All Plus benefits plus comprehensive tech support

For those who shop at Best Buy several times annually or plan major purchases, the Plus membership often pays for itself through exclusive deals and free shipping. The Total tier makes sense primarily for those who need regular tech support.

Read here to find out if Best Buy Total is actually worth it?

Key member benefits include:

• Exclusive access to Member Deals Days (January and July)

• Early access to Black Friday and other major sales

• Extended return windows (30 days for standard, 60 days for Plus, 60 days for Total)

• Free shipping (standard for Plus and Total)

• Price protection and dedicated customer service

These advantages become particularly valuable during major shopping events like Black Friday, when early access can secure limited-quantity deals before they sell out.

Timing purchases strategically

Understanding Best Buy's promotional calendar allows for strategic purchase timing:

• Wait for known sales for major purchases (TVs, appliances, etc.)

• Check open-box inventory after major holidays for deeper discounts

• Use price tracking to confirm if "deals" represent actual savings

• Shop early in the day during major events like Black Friday for best selection

• Consider shopping late in sales for additional markdowns on remaining items

Patience typically rewards shoppers, but balance this against your immediate needs and product availability.

Best Buy's selling patterns

Several key patterns emerge in Best Buy's approach:

• New TV models arrive in spring following CES announcements, creating clearance opportunities on previous models

• Apple products receive modest discounts during Spring Sale and deeper deals during Black Friday

• Open-box inventory peaks after major holidays due to returns

• Black Friday pricing often returns during subsequent major sales (Presidents' Day, Spring Sale)

• Appliance promotions consistently accompany major holiday weekends (Presidents' Day, Memorial Day, Labor Day)

Understanding these patterns helps predict when specific categories will see their best pricing.

Leveraging Best Buy's unique offerings

Several Best Buy-specific programs can enhance value:

• Price matching against major competitors and Best Buy's own website

• My Best Buy credit card offering 5% back in rewards or financing options

• Geek Squad protection occasionally discounted during major sales

• Trade-in program for phones, gaming, and other electronics

• Total Tech support providing comprehensive coverage for all your devices

• Best Buy Outlet for open-box, clearance, and refurbished savings year-round

When combined with strategic sale shopping, these programs can substantially increase overall value, particularly for frequent technology purchasers.

Best Buy Outlet: Year-round savings opportunity

While the annual Outlet Event in April provides the deepest discounts, Best Buy's Outlet section offers valuable savings opportunities throughout the year. Available both online and at dedicated Outlet store locations, this program includes several product categories:

• Clearance items: Brand-new, factory-sealed products that are discontinued or end-of-stock, with full manufacturer warranties intact

• Open-box items: Customer returns or display models tested to ensure proper functionality, graded by condition (Excellent-Certified, Excellent, Satisfactory, Fair)

• Refurbished products: Items restored to working condition, typically with minor cosmetic imperfections

• Pre-owned items: Used products, often from trade-in programs, restored to working order

Typical discounts range from 15-50% off standard pricing, with savings potential increasing with open-box and refurbished items. The Outlet represents an excellent option for budget-conscious shoppers willing to consider alternatives to brand-new retail products, particularly for high-ticket items like appliances and premium electronics.

Best Buy shopping by product category

Different product categories follow distinct promotional patterns at Best Buy. Understanding these patterns helps time purchases for maximum value.

Televisions

Best times to buy: Early February (Super Bowl), November (Black Friday) Typical discounts: 30-60% depending on model Key considerations:

• Super Bowl sales offer excellent value on previous-year models

• New models arrive in spring, creating clearance opportunities

• Black Friday features the year's deepest discounts, especially on large screens

• Open-box TVs often provide exceptional value after major sales periods

Laptops and computing

Best times to buy: August (Back-to-School), November (Black Friday) Typical discounts: 15-50% depending on model Key considerations:

• Student-focused models see deepest discounts during Back-to-School

• Gaming laptops receive best pricing during Black Friday

• Apple products see modest discounts (5-15%) during Spring Sale and Black Friday

• Previous-generation models receive clearance pricing when new versions release

Major appliances

Best times to buy: February (Presidents' Day), May (Memorial Day), September (Labor Day) Typical discounts: 25-50% plus potential bundle savings Key considerations:

• Holiday weekend sales consistently offer the best appliance values

• Bundle purchases often receive additional incentives (gift cards, installation discounts)

• Floor models and open-box units provide deeper discounts year-round

• End-of-year clearance can offer exceptional value on remaining inventory

Smartphones

Best times to buy: November (Black Friday), when new models launch Typical discounts: Carrier incentives, trade-in bonuses, gift cards Key considerations:

• Carrier deals dominate smartphone promotions rather than direct discounting

• Trade-in values typically peak just before new model launches

• Black Friday offers the year's best carrier incentives

• Unlocked phones see modest direct discounts during major sales

Gaming

Best times to buy: November (Black Friday), August (Anniversary Sale) Typical discounts: Console bundles, 30-50% off games, accessory discounts Key considerations:

• Console bundles provide best value (system + games/accessories)

• New game releases rarely see significant discounts within first 3 months

• Previous-generation games often reach 50%+ off during major sales

• Accessory deals commonly accompany console promotions

By aligning your purchases with these category-specific patterns and Best Buy's overall promotional calendar, you'll consistently secure the best possible values throughout 2025.

Ready to start saving? Find verified Best Buy promo codes here and check out Best Buy for more information.