Macy's sale calendar 2025: Best months to shop revealed

• June and May emerge as Macy's top promotional months with 11 and 8 promo codes respectively in 2024, making them prime shopping windows

• February shows strong promotional activity with 8 codes in 2024, positioning it as the best winter shopping month

• July's 10 promotional codes in 2024 make it ideal for summer deals and back-to-school preparation

• Friends & Family sales in April and October offer 30% off most departments — the deepest discounts of the year

• One Day Sales occur monthly with weekend-long promotions reaching up to 70% off across departments

• Black Friday and Holiday Savings Events in November remain crucial despite lower code volume (4 codes in 2024)

• Strategic timing around major sales events can yield savings of 50-75% on furniture, home goods, and seasonal merchandise

Smart shoppers know that timing is everything when it comes to maximizing savings at Macy's. SimplyCodes' analysis of Macy's promotional patterns reveals clear opportunities for strategic shopping throughout 2025. Let's examine the data to identify when you'll find the best deals at America's largest department store.

Macy's promotional strategy by the numbers

Our comprehensive analysis of Macy's promo codes from September 2023 through July 2025 reveals distinct seasonal patterns that savvy shoppers can leverage for maximum savings.

Macy's promo code volume by month (2024 data)

Why June and July dominate Macy's promotional calendar

The data clearly shows that June and July represent Macy's most active promotional months, with 11 and 10 promo codes respectively in 2024. This concentration of promotional activity creates exceptional value opportunities for strategic shoppers.

June: Peak promotional month

June's dominance with 11 promotional codes in 2024 reflects Macy's strategic approach to summer shopping. This month delivers exceptional value through:

• Summer Deal Week: Running the first week of June with up to 70% off seasonal merchandise

• Father's Day promotions: Mid-month focus on men's apparel, accessories, and grooming products with targeted 20-50% discounts

• Wedding season sales: Extensive promotions on formal wear, gifts, and home essentials for summer celebrations

• Early summer clearance: Strategic markdowns on spring inventory to make room for peak summer merchandise

The concentration of promotional activity in June creates a perfect storm for savings, particularly on outdoor furniture, summer apparel, and home entertaining essentials.

July: Summer savings peak

July's strong showing with 10 promotional codes reflects the month's dual role as summer peak and back-to-school preparation period:

• Fourth of July Sale: Nearly week-long celebrations featuring patriotic promotions and outdoor living discounts

• Black Friday in July: Macy's answer to Amazon Prime Day, delivering Black Friday-level savings up to 75% off

• Summer clearance acceleration: Deep markdowns on seasonal inventory as retailers prepare for fall merchandise

• Pre-back-to-school positioning: Early sales on children's clothing, dorm essentials, and school-appropriate apparel

This combination makes July particularly valuable for big-ticket purchases like appliances, furniture, and technology.

Month-by-month Macy's shopping strategy for 2025

Based on historical promotional patterns and 2024 performance data, here's your strategic shopping calendar for maximizing Macy's savings throughout 2025.

January: Winter clearance powerhouse

2024 performance: 5 promo codes

2025 projection: 4-6 promo codes

January kicks off the year with Macy's semi-annual winter clearance, offering some of the deepest discounts available. The Winter Sale typically runs the entire month, featuring:

• Up to 75% off winter apparel, coats, and boots

• New Year's promotions on fitness equipment and wellness products

• MLK Weekend Sale (January 18-20, 2025) with additional markdowns on home goods and furniture

• White Sale featuring significant discounts on bedding, bath, and home essentials

Strategic shopping tip: Focus on investment pieces like coats, boots, and quality bedding during January's clearance events. The deep discounts make this an ideal time for purchasing next year's winter wardrobe.

February: Valentine's and Presidents' Day excellence

Courtesy of Macys

2024 performance: 8 promo codes (highest winter volume)

2025 projection: 7-9 promo codes

February emerges as winter's strongest promotional month, driven by two major shopping holidays and strategic positioning ahead of spring. Key events include:

• Valentine's Day Sale (February 1-14): Focus on jewelry, fragrances, handbags, and romantic gifts with 40-60% off fine jewelry

• Presidents' Day Sale (February 15-17): Major home sale featuring furniture, mattresses, and appliances up to 60% off

• Winter-to-spring transition sales: Markdowns on remaining winter inventory while introducing spring collections

February's high promotional volume makes it an excellent month for jewelry purchases, home furnishing upgrades, and Valentine's gift shopping at substantial discounts.

March: Spring transition period

Courtesy of Macy's

2024 performance: 5 promo codes

2025 projection: 5-7 promo codes

March represents a transitional period as Macy's shifts focus from winter clearance to spring merchandising. While promotional volume is moderate, strategic opportunities exist:

• Spring Sale launch: Fresh spring fashion, activewear, and outdoor items with 20-50% off

• Early Easter promotions: Family apparel and dining essentials for holiday gatherings

• Home refresh campaigns: Spring cleaning supplies, organization solutions, and patio furniture introductions

March works well for updating spring wardrobes and beginning outdoor season preparations, though major purchases may be better timed for stronger promotional months.

April: Friends & Family excellence

Courtesy of Macy's

2024 performance: 3 promo codes (low volume, high impact)

2025 projection: 3-5 promo codes

Despite lower promotional code volume, April delivers exceptional value through Macy's premier Friends & Family sale. This month features:

• Friends & Family Sale (April 24 - May 4): Extra 30% off most departments, 15% off beauty products — one of the year's best sitewide discounts

• Easter Week promotions: Family apparel, cookware, and entertaining essentials for holiday gatherings

• Spring fashion focus: New season collections at promotional prices

The Friends & Family sale makes April crucial for major purchases across all categories, particularly items that rarely see deep discounts.

May: Mother's Day and Memorial Day momentum

Courtesy of Macy's

2024 performance: 8 promo codes (very strong)

2025 projection: 7-9 promo codes

May's strong promotional performance centers around two major shopping holidays, creating excellent value opportunities:

• Mother's Day Sale (May 1-11): Jewelry, handbags, beauty sets, and women's apparel with 20-50% off designer selections

• Memorial Day Sale (May 21-26): Major summer kickoff with up to 60% off patio furniture, grills, swimwear, and mattresses

• Spring-to-summer transition: Strategic markdowns on spring merchandise as summer inventory arrives

May offers ideal timing for outdoor furniture purchases and Mother's Day gifts, with Memorial Day providing excellent mattress and major appliance deals.

June: Peak promotional performance

Courtesy of Macy's

2024 performance: 11 promo codes (highest volume)

2025 projection: 10-12 promo codes

June's exceptional promotional volume makes it the premier shopping month for summer needs and entertaining essentials:

• Summer Deal Week (early June): Up to 70% off seasonal merchandise, outdoor furniture, and entertainment essentials

• Father's Day promotions (mid-June): Men's clothing, accessories, tools, and grooming products with targeted discounts

• Wedding season sales: Formal wear, gift registries, and home entertaining items

• Early summer clearance: Strategic markdowns on spring inventory

June's promotional density creates optimal conditions for outdoor furniture, summer wardrobes, and major home purchases with exceptional discount depth.

July: Black Friday in July excellence

2024 performance: 10 promo codes (second highest)

2025 projection: 8-11 promo codes

July maintains June's momentum with Macy's major mid-year sales event and seasonal promotions:

• Fourth of July Sale (July 1-6): Patriotic promotions on summer essentials, outdoor dining, and home décor

• Black Friday in July (mid-July): Mid-year clearance with Black Friday-level discounts up to 75% off across categories

• Summer clearance finale: Deep markdowns on seasonal inventory as fall merchandise preparation begins

• Back-to-school preview: Early promotions on children's clothing and dorm essentials

July's combination of clearance intensity and major sales events makes it ideal for appliance upgrades, furniture purchases, and technology investments.

August: Back-to-school focus

Courtesy of Macy's

2024 performance: 5 promo codes

2025 projection: 4-6 promo codes

August shifts focus toward back-to-school needs while maintaining summer clearance momentum:

• Back-to-School Sale: Children's apparel, backpacks, dorm bedding, and school supplies with bundle deals and category-specific discounts

• Labor Day Sale preview (late August): Extended weekend promotions on home goods and furniture

• Summer clearance continuation: Final markdowns on seasonal merchandise up to 70-80% off

August works well for family-focused purchases and taking advantage of final summer clearance pricing before fall inventory fully arrives.

September: Labor Day focus

Courtesy of Macy's

2024 performance: 3 promo codes

2025 projection: 3-5 promo codes

September's lower promotional volume centers around Labor Day and fall transition:

• Labor Day Sale (August 28 - September 1): Late-summer deals on home and furniture with up to 60% off mattresses and sofas

• Fall fashion introduction: New season collections with introductory promotions

• Summer-to-fall clearance: Final opportunities for summer merchandise at clearance pricing

September works best for furniture and mattress purchases during Labor Day sales, while fall fashion introductions offer new season style at promotional prices.

October: Columbus Day and Friends & Family

2024 performance: 3 promo codes

2025 projection: 3-5 promo codes

October's moderate promotional activity centers around Columbus Day and the fall Friends & Family event:

• Columbus Day Weekend Sale (October 11-13): Fall apparel and home goods clearance with significant markdowns

• Fall Friends & Family Sale (October 28 - November 7): Extra 30% off most departments — second major sitewide discount opportunity

• Halloween and fall décor: Seasonal promotions on autumn decorating essentials

October's Friends & Family sale makes it crucial for major purchases, while Columbus Day weekend offers excellent fall wardrobe opportunities.

November: Black Friday and Holiday Savings

2024 performance: 4 promo codes (lower volume, maximum impact)

2025 projection: 4-6 promo codes

Despite lower promotional code volume, November delivers maximum savings impact through Black Friday and holiday events:

• Veterans Day Sale (November 7-11): Up to 70% off select categories with military appreciation bonuses

• Black Friday (November 28): Doorbusters and up to 80% off across all departments — year's deepest discounts

• Cyber Monday (December 1): Online-exclusive specials with promo code savings and free shipping offers

November's concentrated impact makes it essential for holiday shopping and major appliance or furniture purchases at year's best prices.

December: Holiday shopping finale

2024 performance: 6 promo codes

2025 projection: 5-7 promo codes

December balances holiday shopping urgency with after-Christmas clearance preparation:

• Holiday shopping continuation: Extended Black Friday pricing and gift-focused promotions

• One Day Sales (multiple weekends): Final pre-Christmas opportunities with 50-70% off remaining gift inventory

• After-Christmas Clearance (December 26-31): Up to 90% off holiday merchandise and seasonal items

December's multiple One Day Sales create last-minute gift opportunities, while after-Christmas clearance offers exceptional values for next year's holiday needs.

Macy's Wine Shop: Premium promotional patterns

Our analysis reveals that Macy's Wine Shop follows distinct promotional patterns that complement but differ from main store promotions:

Macy's Wine Shop promo code volume by month (2024 data)

Wine Shop promotional highlights by season

Spring excellence (April 2024): 13 promo codes — peak promotional activity for wine and spirits during Easter and spring entertaining season

Summer consistency (June-July 2024): 6-5 promo codes respectively — moderate but steady activity for outdoor entertaining

Holiday preparation (October-December): 13-11-10 promo codes — strong promotional volume supporting holiday entertaining and gift-giving

New Year momentum (January 2024): 14 promo codes — highest single month, capitalizing on celebration and gifting needs

The Wine Shop's promotional calendar suggests optimal timing for wine purchases during spring (April) and holiday seasons (October-December) when promotional intensity peaks, with January offering exceptional value for celebration wines.

Strategic shopping recommendations for 2025

Based on our comprehensive analysis, here are the most effective strategies for maximizing Macy's savings throughout 2025:

Prioritize peak promotional months

Focus major purchases during June (11 codes in 2024) and July (10 codes) when promotional intensity reaches its highest levels. These months consistently offer:

• Maximum discount depth: Up to 75% off across multiple categories

• Broadest category coverage: Promotions span home, apparel, beauty, and accessories

• Multiple shopping opportunities: Several distinct sales events within each month

Leverage Friends & Family events

Mark your calendar for April and October Friends & Family sales offering extra 30% off most departments. These events provide:

• Rare sitewide discounts: Few other promotions match the breadth of Friends & Family savings

• Brand inclusion: Items typically excluded from sales often participate in Friends & Family events

• Stackable opportunities: Combine with existing sale prices for maximum savings

Time purchases around major holidays

Align shopping with holiday-focused promotions for category-specific savings:

• Valentine's Day: Jewelry and beauty products (February)

• Mother's Day: Women's apparel and accessories (May)

• Father's Day: Men's clothing and gifts (June)

• Back-to-school: Family clothing and dorm essentials (August)

Capitalize on clearance cycles

Understand Macy's clearance patterns to maximize savings on seasonal merchandise:

• Winter clearance: January offers up to 75% off cold weather gear

• Spring clearance: March-April provides opportunities for transitional pieces

• Summer clearance: July-August delivers deep discounts on seasonal items

• Holiday clearance: December 26+ offers exceptional values for next year

Optimizing your Macy's shopping calendar for 2025

The data reveals clear patterns that strategic shoppers can leverage throughout 2025. By understanding when Macy's concentrates its promotional activity, you can plan major purchases around peak savings opportunities while avoiding months with limited promotional support.

For maximum savings potential, focus your shopping during June and July when promotional volume reaches its peak, supplemented by strategic purchases during February's strong winter activity and May's holiday-driven promotions.

For sitewide discount opportunities, prioritize April and October's Friends & Family events, which offer the rare combination of broad category coverage and significant discount depth across normally excluded brands.

For category-specific needs, align purchases with holiday-focused promotions throughout the year, from Valentine's jewelry sales to back-to-school family clothing events.

By following this data-driven approach to Macy's promotional calendar, shoppers can confidently plan their purchases around verified patterns of savings opportunity, ensuring they never miss the year's best deals while avoiding months with limited promotional activity.

How we get this data: Promo code data is sourced from ShopGraph, our proprietary knowledge system that continuously monitors 400,000+ stores. Every code is verified through our dual AI and community testing process.

Looking for current Macy's deals? Find verified Macy's promo codes here