Data-backed Ulta Beauty sale calendar 2025: Best shopping times revealed

• Target the mega-events: 21 Days of Beauty (March and September) and Black Friday week offer the deepest discounts at 50% off prestige brands

• Plan category purchases strategically: Shop skincare in January (Love Your Skin), hair in May/October (Gorgeous Hair), liters in December/January and June/July (Jumbo Love)

• Membership is now essential: With promotional frequency down 80%, member-exclusive events and points multipliers provide the primary savings opportunities

• Embrace structured sales over random deals: Spring and Fall Haul events offer predictable 20-40% off broad categories for strategic stock-up shopping

• Ulta's promotional transformation is complete: From 8 codes in December 2023 to 3-4 monthly in 2024-2025, representing an 80% reduction in promotional volume

• February remains the lowest activity month: Consistently producing only 2-4 codes annually, making it the least promotional month for beauty shoppers

• Focus on points accumulation: 10x points events during Member Love and Member Appreciation can yield 15% back in future purchasing power for Diamond members

SimplyCodes' analysis of Ulta's promotional patterns reveals that while the beauty giant has dramatically reduced its promo code frequency, the retailer has doubled down on high-impact events that deliver consistent value. From the twice-yearly 21 Days of Beauty extravaganza to targeted category sales like National Lipstick Day, Ulta's streamlined approach creates clearer opportunities for strategic shoppers.

This sale calendar breaks down all major Ulta Beauty events throughout 2025—including exact timing, discount percentages, and insider tips for maximizing your savings. We'll examine which months offer the best deals, decode Ulta's membership strategy, and reveal the optimal timing for your biggest beauty purchases. Whether you're stocking up on everyday essentials or splurging on luxury items, understanding Ulta's promotional rhythm is essential for smart shopping in 2025.

Ulta Beauty 2025 monthly highlights

While Ulta's promo codes frequency has decreased, the retailer has maintained its signature mega-events while streamlining smaller promotions. Our month-by-month analysis reveals clear patterns that smart shoppers can leverage for maximum savings throughout 2025.

January 2025: Skincare and haircare reset

Love Your Skin Event (December 29, 2024 – January 18, 2025): Ulta's premier skincare sale delivered daily "Beauty Steals" at 50% off select skin and body care products for three weeks. Premium brands including Sunday Riley, Clinique, Estée Lauder, and COSRX offered half-price deals on rotating days, making this the optimal time for annual skincare restocking.

Jumbo Love Haircare Sale (December 25, 2024 – January 25, 2025): The semiannual liter-size shampoo and conditioner event bridged the new year with 30-45% off professional haircare. Jumbo bottles from Redken, Living Proof, Biolage, Joico, and Bumble and bumble provided months of supply at significant savings—perfect for bulk buyers planning ahead.

2024 activity: 5 promo codes released

2025 activity: 1 promo code released

February 2025: Valentine's focus with limited offers

Courtesy of Ulta

Valentine's Day Tiered Coupons: Ulta offered structured savings with $10 off $50 purchases or $20 off $100 purchases using codes UBLOVE10 and UBLOVE20, plus a free 15-piece beauty bag worth approximately $100 with any $70 purchase. This represents Ulta's shift toward higher minimum purchase thresholds.

National Lash Day (February 19, 2025): The single-day event featured 30% off top lash brands including Too Faced, Benefit, Tarte mascaras, and Ardell false lashes. This one-day-only promotion exemplifies Ulta's move toward concentrated, time-limited events.

2024 activity: 4 promo codes released

2025 activity: 2 promo codes released

March 2025: The 21 Days of Beauty powerhouse

Courtesy of Ulta

21 Days of Beauty – Spring 2025 (March 7-27, 2025): Ulta's most famous semiannual sale dominated March with 21 days of rotating 50% off "Beauty Steals." This spring marked significant changes: Ulta included hair care tools like select Dyson and GHD items for the first time, and released the deal calendar in weekly drops rather than all at once. Featured brands included Tarte, IT Cosmetics, Urban Decay, and Lancôme at half price on designated days.

The event represents Ulta's strategic focus on structured, predictable savings over frequent small promotions. Each Beauty Steal is available for exactly 24 hours both online and in stores, creating urgency and driving immediate purchases.

2024 activity: 6 promo codes released

2025 activity: 3 promo codes released

April 2025: Spring refresh opportunity

Courtesy of Ulta

Spring Haul Sale (Late March – April 5, 2025): Designed to compete with Sephora's spring sale, this week-long event featured static discounts up to 40% off across makeup, skincare, hair, and body care. Unlike the daily-changing 21 Days format, Spring Haul offered consistent pricing throughout the event. Notable deals included 25% off entire brands like Tree Hut and Truly, 30% off most nail care, and up to 50% off select drugstore makeup, plus BOGO deals like Buy 2, Get 1 Free on NYX Professional Makeup.

2024 activity: 1 promo code released

2025 activity: 0 promo codes released

May 2025: Member rewards and hair focus

Member Love Event: Ulta's loyalty-focused promotion offered 10x points on select products for Ultamate Rewards members, with Diamond and Platinum members earning up to 15 points per dollar on featured items. This points-based approach reflects the retailer's emphasis on membership value over immediate discounts.

Gorgeous Hair Event – Spring Edition (3 weeks): The twice-yearly hair-focused sale delivered daily 50% off Beauty Steals on haircare products, featuring brands like Olaplex, Matrix, Kenra, Drybar, and Wella. Additional "product pair" promotions offered 2 for $25 or 2 for $32 deals on select shampoos and conditioners, providing bulk savings for hair enthusiasts.

2024 activity: 1 promo code released

2025 activity: 3 promo codes released

June 2025: Summer hair and beauty focus

Jumbo Love Event – Summer Edition (June 23 – July 15, 2025): The summer iteration of Ulta's liter-size haircare sale spanned three weeks with up to 45% off professional shampoos and conditioners from Redken, Joico, Biolage, and Paul Mitchell. This event expanded beyond hair to include rotating weekly deals of up to 40% off select makeup, skincare, and nail care products, plus BOGO offers throughout the promotion period.

Early June also featured minor promotions around Father's Day grooming deals and summer prep items like suncare and travel-size products, though these remained secondary to the main Jumbo Love event.

2024 activity: 3 promo codes released

2025 activity: 4 promo codes released

July 2025: Mid-year mega savings

Courtesy of Ulta

National Lipstick Day (July 29, 2025): The popular one-day event offered 50% off select lipsticks and lip sets, with brands like MAC Cosmetics providing free full-size lipsticks with $30 purchases. These deals typically sell out before day's end, with many offers being online-only and starting at midnight ET.

2024 activity: 2 promo codes released

August 2025: Flash sales and member appreciation

72-Hour Flash Beauty Sale (Late August): Ulta's surprise end-of-summer sale featured 30-50% off select skincare, haircare, and makeup for just three days. This short-duration event typically receives only a few days' notice via email and social media, designed to clear summer inventory before fall launches.

Member Appreciation Days: Diamond and Platinum members earned 10x points on select brands during this back-to-school focused loyalty event, helping members accumulate points for upcoming fall sales and holiday shopping.

2023 activity: 5 promo codes released

2024 activity: 4 promo codes released

September 2025: Fall beauty extravaganza

21 Days of Beauty – Fall 2025 (August 30 – September 19, 2025): The fall installment offered three weeks of daily 50% off Beauty Steals with a diversified brand lineup from the spring event. Featuring cult favorites like Anastasia Beverly Hills, Urban Decay, Tarte, and Clinique, this event provides a second chance for shoppers who missed spring deals.

Fall Haul Sale (September 25 – October 4, 2025): Following 21 Days, this week-long event featured consistent discounts throughout, including 25% off Tree Hut bath and body, 20% off CeraVe skincare, 30% off Ulta Beauty Collection, and various BOGO deals on drugstore favorites like NYX and Revlon.

2023 activity: 6 promo codes released

2024 activity: 1 promo code released

October 2025: Pre-holiday hair and gift prep

Gorgeous Hair Event – Fall Edition (3 weeks): The second annual hair event featured daily 50% off Beauty Steals on products not included in the spring rotation, such as Wella, Sebastian, Matrix, Amika, and Kérastase. Tool deals included "Buy 1, Get 1 50% off" on select hot tools and brushes.

Holiday Preview: Mid-October brought early holiday gift sets and potential Friends & Family coupons (20% off for loyalty members to share), plus fragrance events with 5x points to encourage early gift shopping.

2023 activity: 6 promo codes released

2024 activity: 2 promo codes released

November 2025: Black Friday season dominance

Courtesy of Ulta

Early Black Friday Sale (First week of November): Weekly rotating deals throughout the month provided Black Friday-level savings, with 50% off select mascaras one week, 40% off hair appliances the next, building anticipation for the main event.

"Hello Holidays" Online Event (November 9-12, 2025): This four-day online-exclusive sale offered special discounts on gift sets, extra 5x points on holiday releases, and web-only bundles at 50% off.

Black Friday Sale (November 22-30, 2025): Ulta's biggest retail event of the year featured 40-50% off many top brands with doorbuster deals up to 60-80% off select items. The sale typically starts online the Saturday before Thanksgiving, with stores opening early on Black Friday itself featuring additional in-store doorbusters.

2023 activity: 3 promo codes released

2024 activity: 1 promo code released

December 2025: Holiday finale and year-end transitions

Cyber Monday Deals (December 1-3, 2025): The online-exclusive three-day event featured fresh offers not available during Black Friday, including daily "Cyber steals" and sitewide promotions like reduced free shipping thresholds and bonus samples.

Holiday Beauty Blitz (Mid-December): The final holiday push offered steep discounts on overstocked gift sets and winter items, plus "last call for Christmas" pricing before items revert to regular prices.

End-of-Year Jumbo Love Sale (December 25, 2025 – January 2026): Beginning Christmas Day, the cycle restarts with 30-45% off liter-size haircare, perfectly timed for spending holiday gift cards on high-value items.

2023 activity: 8 promo codes released

2024 activity: 3 promo codes released

Major Ulta events and what to expect

While Ulta's promotional frequency has dropped significantly, the retailer has doubled down on signature events that deliver substantial savings. Understanding how these flagship sales work is crucial for maximizing your beauty budget in 2025.

21 Days of Beauty (Spring and Fall): Ulta's crown jewel events

What it is: Ulta's flagship semiannual sale featuring 21 consecutive days of rotating 50% off "Beauty Steals." Each day brings 2-3 different products at half price for exactly 24 hours, spanning all categories from high-end mascaras to luxury skincare.

When it happens: Spring edition typically runs mid-March (March 7-27, 2025), while fall edition spans late August through September (August 30 - September 19, 2025). Ulta announces the full calendar 1-2 weeks in advance, allowing strategic shoppers to plan their purchases.

Key features:

• Daily deal rotation: New 50% off products revealed at midnight Central Time each night

• Prestige brand inclusion: Rarely-discounted brands like Urban Decay, Too Faced, Tarte, Benefit, IT Cosmetics, and Clinique participate

• Multi-channel availability: Deals work both online and in stores, though popular items can sell out quickly

• Member perks: Diamond and Platinum members often receive early access to select deals

• Supplementary savings: Weekly "Hot Buys" at 30-40% off run alongside daily steals

Strategic shopping tips: If a Beauty Steal sells out online, check in-store availability and vice versa. Group smaller purchases to meet Ulta's $35 free shipping threshold, or use buy-online-pickup-in-store for individual items.

Love Your Skin Event: Winter skincare bonanza

What it is: A three-week skincare-focused sale featuring daily 50% off Beauty Steals on facial skincare, treatments, and body care products. This event serves as skincare's answer to 21 Days of Beauty, concentrating exclusively on dermatological and wellness brands.

When it happens: Annually in winter, typically starting late December and running through mid-January (December 29, 2024 - January 18, 2025).

Key features:

• Daily skincare steals: Premium brands like Estée Lauder, Mario Badescu, Clinique, Dermalogica, Strivectin, Murad, and Shiseido at 50% off

• Prestige accessibility: Rarely-discounted professional skincare lines participate

• Overlap opportunity: Runs concurrently with January's Jumbo Love hair sale, creating maximum deal density

• Brand week discounts: Additional 30% off entire brands like La Roche-Posay alongside daily steals

Strategic value: This represents the year's best opportunity for expensive skincare purchases, with products typically selling out by afternoon on their featured days.

Gorgeous Hair Event (Spring and Fall): Biannual hair extravaganza

What it is: A three-week hair-focused sale running twice yearly, featuring daily 50% off Beauty Steals on haircare products plus ongoing multi-buy promotions throughout the event period.

When it happens: May (spring edition) and October (fall edition), each lasting approximately 21 days. Typically scheduled after major beauty events to maintain promotional momentum.

Key features:

• Daily hair steals: Brands like Olaplex, Redken, Kenra, Drybar, Wella, Matrix, and Pureology at 50% off on rotating days

• Bundle promotions: Concurrent deals like "2 for $30 on liter shampoos" or "buy one, get one 50% off hair tools"

• Salon brand inclusion: Professional lines carried by Ulta salons participate heavily

• Tool opportunities: Hair styling devices and brushes frequently featured in multi-buy offers

Strategic approach: Ideal for purchasing expensive hair treatments, styling products, or bulk supply of salon shampoos and conditioners.

Jumbo Love Sale: Liter-size haircare savings

What it is: A semiannual sale exclusively focused on jumbo (33.8 oz) bottles of professional shampoos and conditioners, offering some of the year's deepest haircare discounts.

When it happens: Twice yearly - winter edition (December 25 - late January) and summer edition (late June - mid July). Each event lasts 3-4 weeks.

Key features:

• Substantial savings: 30-45% off liter-size bottles from Redken, Paul Mitchell, Matrix, Biolage, Pureology, and Kenra

• Bulk value: Perfect for 6-month supply planning since liter bottles rarely go on sale otherwise

• Expanded offerings: Summer edition often includes broader beauty deals alongside hair savings

• Convenience perks: Free pumps sometimes included with liter purchases

Shopping strategy: These events represent the only significant discounts on professional liter bottles. Consider buy-online-pickup-in-store for heavy items to avoid shipping costs.

Spring and Fall Haul Sales: Broad-based seasonal savings

What they are: Week-long seasonal sales featuring static discounts across multiple categories, designed to compete with Sephora's seasonal VIB sales. Unlike daily-rotating deals, Haul sales maintain consistent pricing throughout.

When they happen: Spring Haul (late March - early April) and Fall Haul (late September - early October), each lasting 7-10 days.

Key features:

• Static pricing: All deals remain the same throughout the event duration

• Category breadth: 20-50% off across makeup, skincare, hair, bath & body, and nails

• Mid-tier focus: Heavy emphasis on drugstore and mid-range brands

• Multi-buy opportunities: BOGO deals and tiered savings common

• Coupon compatibility: Sometimes allows stacking with Ulta's $3.50 off $15 coupon

Strategic value: Excellent for stocking up on everyday essentials and transitional seasonal products, with transparent pricing that allows easy planning.

Black Friday and Cyber Monday: Holiday shopping peaks

What they are: Ulta's most extensive sales of the year, featuring store-wide promotions and some of the deepest discounts available on beauty products.

When they happen: Black Friday week (approximately November 23-30, 2025) followed by Cyber Monday extension (December 1-3, 2025).

Black Friday features:

• Store-wide scope: Up to 50% off across virtually all brands and categories

• Doorbuster deals: Select items up to 60-80% off

• Fragrance focus: Year's best perfume and cologne deals, often with bonus gifts

• Bundle opportunities: Mascara sets, lipstick collections, and starter kits at exceptional values

• Gift with purchase: Extensive free gift offerings layered on top of discounts

Cyber Monday features:

• Online exclusives: Deals not available during Black Friday weekend

• Tech emphasis: Beauty devices and skincare tools highlighted

• Digital doorbusters: Flash sales appearing at specific times

• Lower shipping thresholds: Reduced free shipping minimums

Strategic approach: Preview the Black Friday ad in mid-November for planning. Points can be redeemed on sale items for additional savings, though coupons are typically excluded during this period.

Member appreciation and points events: Loyalty-focused savings

What they are: Points-multiplier events that increase rewards earning rather than providing immediate discounts, effectively creating future savings opportunities.

Key events:

• Member Love (May): 10x points on select products for all Ultamate Rewards members

• Member Appreciation (August): Diamond and Platinum members earn 10x points on select brands

• Birthday bonuses: 2x points during birthday month plus special gift

• Exclusive access: Early sale access and member-only bundles for top tiers

Points value breakdown: Base members earn 1 point per $1 (Platinum 1.25x, Diamond 1.5x). During 10x events, base members effectively earn 10% back in points, while Diamond members earn 15% back.

Strategic use: Build points during bonus events, then redeem during major sales for compound savings. Points stack with sale prices but multiple point offers don't combine.

Special promotional events: Category and brand-focused opportunities

National beauty days:

• National Lash Day (February 19): 30% off mascaras and false lashes

• National Lipstick Day (July 29): 50% off select lip products, often with free gifts

• National Brow Day (October 2): Benefit services and product discounts

Brand-specific events: Throughout the year, individual brands host exclusive weeks featuring 20-40% off their entire lines, early access to launches, or enhanced gift-with-purchase offers.

Flash sales: Surprise 72-hour events like late August's flash sale, featuring 30-50% off select categories with minimal advance notice.

Understanding these event structures allows strategic shoppers to time major purchases around guaranteed savings while taking advantage of membership benefits and bonus opportunities throughout the year.

Shopping tips to maximize savings

With Ulta's shift to fewer but more impactful promotional events, strategic shopping has become more crucial than ever. These expert techniques can help you extract maximum value from every purchase, often combining multiple savings opportunities for compound benefits.

Master the Ultamate Rewards program

Join and climb the tiers: Ulta's free Ultamate Rewards program is essential for accessing member-exclusive promotions that now represent a significant portion of available deals. With approximately 56% of promotions requiring membership, joining is non-negotiable for serious savings.

Tier benefits breakdown:

• Beauty Insider (free): 1 point per $1, member-exclusive offers, birthday gift

• Platinum ($350 annually): 1.25 points per $1, exclusive coupons, free shipping perks

• Diamond ($1,000 annually): 1.5 points per $1, early sale access, premium member rewards

Strategic points accumulation: During 10x points events, Diamond members effectively earn 15% back in points. For a $200 purchase during such an event, you'd earn 3,000 points worth approximately $125 in future purchases—essentially a delayed 62% return on investment.

Leverage coupon stacking opportunities

Standard coupon utilization: Ulta's recurring $3.50 off $15 coupon applies to most non-prestige items and often stacks with sale prices. During BOGO events on drugstore brands, this coupon can provide additional savings on top of the promotion.

Prestige coupon timing: Ulta issues 20% off prestige coupons several times yearly, typically to Platinum and Diamond members. These rare opportunities to discount high-end items should be saved for your most expensive planned purchases.

Manufacturer coupon combining: In-store shoppers can sometimes stack manufacturer coupons (P&G, L'Oreal) with Ulta's coupons on qualifying drugstore brands, creating exceptional value for budget-conscious buyers.

Maximize gift with purchase opportunities

Strategic threshold planning: Ulta's generous Gift with Purchase offers often have specific spending thresholds. During sales, calculate whether reaching the GWP minimum while items are discounted provides better overall value than the discount alone.

Holiday season optimization: During peak promotional periods, GWPs can include full-size products or high-value sets. A $100 purchase during Black Friday might include both 40% off selected items plus a $75-value gift bag, effectively doubling your savings.

Brand-specific stacking: When a brand offers both a sale discount and a GWP (common during brand-specific weeks), you're getting immediate savings plus free products to try—ideal for discovering new favorites risk-free.

Utilize technology and timing advantages

App-exclusive benefits: The Ulta app frequently features app-only coupons, early access deals, and push notifications for flash sales. The favorites list function can alert you when wished-for items go on sale.

Midnight deal strategy: Daily deals during 21 Days of Beauty and similar events go live at midnight Central Time. For highly anticipated items, shopping at launch prevents sellouts that often occur by afternoon.

Weekly refresh awareness: Ulta's weekly promotions typically change on Sundays. Checking the "Current Offers" page or app each Monday can reveal unadvertised promotions that supplement major events.

Optimize order and fulfillment strategies

Buy Online, Pick Up In-Store (BOPIS): This free service eliminates shipping costs for orders under $35, particularly valuable during daily deal events where you might only want one discounted item. Orders are held for 5 days, providing flexibility around your schedule.

Strategic shipping threshold management: When building carts, consider whether adding a small item to reach the $35 free shipping minimum provides better value than paying shipping or using store pickup.

Inventory management: During high-demand sales like Black Friday, BOPIS can secure items without navigating crowded stores, though popular items may still sell out before pickup.

Plan major purchases strategically

High-value item timing: For expensive purchases ($200+ beauty tools, luxury skincare), wait for either 20% off prestige coupons or 10x points events. A 20% coupon provides immediate savings, while 10x points offers substantial future purchasing power.

Compound savings calculation: Advanced shoppers combine multiple benefits—for example, buying a sale-priced item during a points event with a GWP offer can yield 40-60% total value when all benefits are considered.

Brand sale coordination: When brands host their own promotions, Ulta sometimes quietly matches prices while still offering points and potential GWPs, creating better overall value than shopping directly with the brand.

Stay informed and connected

Multi-channel monitoring: Following Ulta on social media, subscribing to emails, and enabling text notifications ensures you don't miss flash sales or exclusive codes. Text subscribers occasionally receive unique coupon codes for additional savings.

Early access maximization: Email and app communications often provide early sale access or preview the 21 Days of Beauty calendar, allowing strategic purchase planning.

Competitive awareness: While Ulta doesn't officially price match, being aware of competitor sales (particularly Sephora's VIB events) can inform timing decisions and occasionally lead to informal price adjustments.

Advanced "haul math" strategies

Total value calculation: Experienced Ulta shoppers calculate the complete value proposition: sale discount + points earned + GWP value + coupon savings. This comprehensive approach can yield $300+ worth of products for $50-100 out-of-pocket during major events.

Points redemption timing: Save points for redemption during sales to compound savings. Using 2,000 points ($125 value) on already-discounted items during Black Friday maximizes purchasing power.

Category rotation planning: Since Ulta's major events focus on different categories (skincare in January, hair in May/October, everything in November), plan annual purchases around these predictable cycles for optimal savings.

With promotional frequency down 80% from previous years, these strategic approaches become essential for maximizing value. The days of constant promotions are over, but informed shoppers can still achieve significant savings by understanding and leveraging Ulta's restructured promotional landscape.

FAQs (Frequently asked questions)

Here are some of the most frequently asked questions about Ulta Beauty sales answered.

How do I find out when Ulta's next big sale is?

Ulta's major sale events follow a predictable annual schedule—21 Days of Beauty occurs every March and September, while Love Your Skin happens every January. The best ways to stay informed include signing up for Ulta's email and text alerts for advance notices and sneak peeks, regularly checking the "Current Promotions" page on Ulta's website, and following beauty deal blogs or Ulta's social media channels.

Since Ulta tends to repeat event timing annually with only slight date shifts, our month-by-month guide provides a reliable roadmap for 2025. Store associates often know upcoming sale dates in advance and can provide helpful timing information.

Are Ulta's sale deals available both in-store and online?

Most Ulta sales are available through both channels, but important exceptions exist:

Daily steals events (21 Days of Beauty, Love Your Skin): Available in-store and online during their 24-hour windows, though occasional items may be marked "Online Only" in sale materials.

Online-exclusive events: Cyber Monday and Hello Holidays sales are entirely online-only and won't be found in physical stores.

In-store exclusives: Limited promotions like Black Friday doorbuster gifts for the first X customers, or salon and brow bar service deals.

Timing advantage: Online deals typically go live at midnight Central Time, while stores must wait until opening—giving online shoppers first access to high-demand items.

The Buy Online, Pick Up In-Store option provides a hybrid solution, allowing you to secure online-only deals for same-day pickup if the store stocks the item.

Can I use Ulta coupons or rewards points on top of sale prices?

Rewards points: Always redeemable on sale items with no restrictions. Points function as payment and can be strategically saved for redemption during major sales to compound savings.

Ulta store coupons: Depends on coupon terms and item categories:

• $3.50 off $15 coupons: Apply to mass-market sale items but exclude prestige brands and fragrances

• 20% off coupons: Most exclude prestige brands; rare "including prestige" versions typically don't stack with existing prestige sale prices

• Event-specific coupons: Often designed to work during sales for additional savings

Manufacturer coupons: In-store paper coupons from brands can often stack with Ulta sales on qualifying drugstore products.

Strategic approach: Use points redemption on sale items for maximum value, while earning points on purchases when not redeeming for future savings opportunities.

What is the Ulta 21 Days of Beauty and does it happen every year?

21 Days of Beauty is Ulta's flagship sale featuring three weeks of daily 50% off deals on coveted beauty products. This event occurs twice annually like clockwork—spring (around March) and fall (late August/September).

2025 schedule: Spring edition ran March 7-27, fall edition August 30 - September 19. Expect similar timing in future years with minimal date variation.

Event structure: Ulta releases a calendar showing which products will be half-price on specific dates. Luxury brands that rarely discount participate, making this essential for beauty enthusiasts seeking premium products at accessible prices.

Stay informed: Email subscribers receive advance notice approximately one week before each event, with preview links to upcoming deals.

Do I need to be a rewards member or have a credit card to shop these sales?

No membership or credit card is required to access Ulta's sale prices—anyone can shop these events as a guest online or walk-in customer.

However, the free Ultamate Rewards membership provides significant benefits:

• Points earning: 1-1.5 points per dollar depending on tier

• Member-exclusive events: 10x points promotions require membership

• Enhanced access: Early sale access for higher tiers

Credit card benefits: The Ultamate Rewards credit card offers double points on Ulta purchases and occasional exclusive coupons, but it's not required for any sale access.

Recommendation: While not mandatory, the free rewards program significantly enhances long-term savings potential through points accumulation and member-exclusive offers.

Does Ulta have sales on high-end brands like Chanel or Dyson?

Ulta's approach to luxury brands varies significantly:

Ultra-luxury exclusions: Brands like Chanel cosmetics rarely if ever participate in sales or coupon promotions.

High-end participants: Many premium brands do participate in major events:

• Dyson: Featured in Black Friday events with 20% off or bundle deals with gift cards

• Prestige beauty: Lancôme, Clinique, Urban Decay regularly appear in 21 Days at 50% off

• Luxury skincare: StriVectin, Perricone MD participate in targeted events

• Professional haircare: Olaplex featured in Gorgeous Hair events at 50% off

Fragrance sales: Luxury perfumes from YSL, Jimmy Choo participate in Black Friday gift set promotions at 40% off.

Alternative savings: Even non-sale brands can be discounted through points redemption or rare prestige coupons sent to Platinum/Diamond members.

What are Ulta's "Beauty Steals" and "Hot Buys" exactly?

Beauty Steals: Ulta's term for spotlight deals typically offering 50% off for one day only. These form the core of events like 21 Days of Beauty, Love Your Skin, and Gorgeous Hair. Each daily Beauty Steal is available for exactly 24 hours.

Hot Buys: Event-long deals usually around 30% off that supplement daily steals. These remain available throughout the entire event duration rather than rotating daily. Hot Buys often refresh weekly during longer events like 21 Days of Beauty.

Shopping strategy: Secure time-sensitive Beauty Steals on their specific days, while Hot Buys can be added to any order during the event window. Both terms are simply Ulta's marketing language for different types of sale items.

I missed an event—will those deals ever come back?

Your chances of seeing similar deals depend on the event type:

Annual/biannual events: These return predictably—21 Days of Beauty, Love Your Skin, Gorgeous Hair, Jumbo Love, and seasonal Haul sales happen every year. While exact products vary, similar brands and categories typically participate.

One-off daily deals: Specific daily Beauty Steals may not return, though some products (like Mario Badescu Drying Lotion) appear regularly in appropriate events. Random flash sales occasionally feature repeat deals.

GWP and coupons: Specific gifts and coupon codes rarely return exactly, but Ulta continuously rotates new promotional offers.

Missed sale grace period: Some customers report success politely asking Guest Services about honoring recent sale prices, especially for orders placed just after a sale ends, though this isn't guaranteed.

Overall outlook: With Ulta's packed promotional calendar, similar opportunities typically arise within a few months. However, if you want a specific item currently on sale, don't assume it will return—discontinued products and brand rotations mean some deals are truly one-time opportunities.

Shop smarter at Ulta Beauty

The beauty industry's promotional evolution requires adaptive shopping strategies, but informed consumers can continue achieving significant savings. By understanding Ulta's restructured approach and implementing strategic shopping techniques, beauty enthusiasts can maximize their purchasing power while navigating the retailer's more selective promotional environment.

Success in 2025's beauty shopping landscape belongs to those who plan strategically, shop selectively, and leverage every available advantage during Ulta's concentrated promotional events.

How we get this data: Promo code data is sourced from ShopGraph, our proprietary knowledge system that continuously monitors 400,000+ stores. Every code is verified through our dual AI and community testing process.

Looking for the latest Ulta promotions? Find verified Ulta promo codes here