We Studied Every Single Valentine's Day Coupon Code. Here Are the Savings to Expect on Gifts

Valentine’s Day is theoretically a holiday about love… but love can get expensive.

So we thought it would be good to help you budget and save this year by preparing you for the discounts and coupon codes you can (potentially) expect.

We studied our internal coupon code data from 2021 for many of the leading Valentine's Day gifts to see what kind of discount you can expect in the lead-up to the number one romantic holiday of the year.

We also looked at which stores offered their biggest coupon code discount of the year on Valentine’s Day 2021. 

So while we can’t guarantee the savings will be the same this year (either on types of gifts or at these individual stores), this should, at the very least, help you set your expectations and know whether a discount code you see is worth grabbing.

Let's dive in.

Valentine's Day Coupon Codes: Here Are the Deals and Savings on Gifts

One quick terminology note: “Percent-off coupons” offer a percentage off (e.g., 25% off); “dollar-off coupons” offer a specific amount off (e.g., $10 off).

1. Lodging

Average percent-off coupon: 23.03%

Average dollar-off coupon: $91.41

Sweeping away your significant other on a surprise trip might be the peak of romance… and fortunately, the hotels of the world are here to help. Lodging had some of the best percent-off and dollar-off coupons for Valentine’s Day 2021. Take advantage of a discount to explore somewhere new, or go back to the place where you first met and recreate your first date.

2. Travel services

Average percent-off coupon: 22.05%

Average dollar-off coupon: $104.02

Take your love to the moon with great Valentine's Day discounts on travel services. Okay, maybe not to the moon (unless you're an angsty billionaire), but with significant savings on travel, take the opportunity to explore somewhere as a couple.

3. Cooking classes

Average percent-off coupon: 28%

Average dollar-off coupon: $25.88

Cook up a storm and become a culinary expert with discounts on cooking classes. Whether you take a class for a fun date or teach yourself how to make a wonderful Valentine's Day meal, cooking classes are an excellent option.

4. Jewelry

Average percent-off coupon: 20.76%

Average dollar-off coupon: $55.27

Jewelry is the easiest way to make a statement this Valentine's Day — because it’s usually the most expensive way. Take advantage of a great discount to get them something they will genuinely love.

5. Women's clothing

Average percent-off coupon: 21.42%

Average dollar-off coupon: $28.57

Dress to impress this Valentine's Day, with excellent offers on women's clothing. Or if you are shopping for your partner, show her you know her with a great new outfit.

6. Men's clothing

Average percent-off coupon: 20.54%

Average dollar-off coupon: $42.93

What better way to show your partner you care than by dressing up for them on Valentine's Day? With discounts on men's clothing, you can create a brand new look, just for her, on your special day.

7. Wine

Average percent-off coupon: 21.21%

Average dollar-off coupon: $17.56

Pair a delicious wine with your romantic evening meal this year. Maybe you made a wonderful home-cooked meal, or you want a glass of red while you sit back and watch a film together. A great wine can make a great night.

8. Fragrances

Average percent-off coupon: 20.12%

Average dollar-off coupon: $16.43

Love is in the air. Unfortunately, the air doesn’t always smell great. So fragrances are an excellent (and traditional) romantic choice.

9. Greetings cards

Average percent-off coupon: 26.04%

Average dollar-off coupon: n/a

Write the perfect love letter with a romantic greeting card. Whether a handwritten note or a poem, your partner will appreciate the effort and thoughtfulness.

10. Bed and breakfasts

Average percent-off coupon: 23.37%

Average dollar-off coupon: n/a

Spend this Valentine's Day away from home, exploring somewhere new with your partner. And if you want some quaint charm when you get there, bed and breakfasts are an excellent option.

11. Tattoos

Average percent-off coupon: 19.69%

Average dollar-off coupon: $12.50

Prove your love is permanent by having your partner's name tattooed on your eyelids. Okay, maybe that is a little extreme, but with great tattoo discounts around Valentine's Day, it could be an excellent opportunity to get matching tatts. Please don’t actually do the eyelids thing though.

12. Lingerie

Average percent-off coupon: 17.86%

Average dollar-off coupon: $20.71

Lingerie makes an excellent Valentine's Day gift. Whether you are shopping for something sexy your partner can slip into or simply trying to buy him new boxers so you can throw out the ones with holes in, there are some great Valentine's Day deals to take advantage of.

13. Chocolates

Average percent-off coupon: 18.75%

Average dollar-off coupon: $12.86

Sometimes the way to a loved one's heart is through their stomach. In 2021, on average you could get $12.86 or 18.75% off a box of chocolates.

14. Candles

Average percent-off coupon: 18.77%

Average dollar-off coupon: $10.67

Show your partner that your love continues to burn brightly this Valentine's Day, with great discounts on scented candles. Or buy candles without the metaphor. Either way.

15. Restaurants

Average percent-off coupon: 19.46%

Average dollar-off coupon: $7.05

Dine out to celebrate your love with excellent Valentine's Day discounts on your favorite restaurants. Just make sure to get a reservation early.

16. Flower delivery

Via: Word Stream

Average percent-off coupon: 17.32%

Average dollar-off coupon: $14.53

If your significant other is back at an office, Valentine’s Day is a de facto competition to see who will and won’t get flowers delivered.

17. Candy

Average percent-off coupon: 18.03%

Average dollar-off coupon: $9.29

Love comes in all shapes and sizes, and so does candy. Last Valentine's Day, you could get 18% off on average, or $9.29 off on non-chocolate candies.

18. Massages and spas

Average percent-off coupon: 17.7%

Average dollar-off coupon: $7.86

Relax and unwind this Valentine's Day with a professional massage or spa day. Some things are best left to the professionals (even if the coupons were kinda minimal last year).

19. Stuffed animals

Via: Vermont Teddy Bear

Average percent-off coupon: 16.67%

Average dollar-off coupon: n/a

Stuffed animals are an excellent choice for Valentine's Day if you want to give your partner a gift that will last for a long time. Many places also allow you to personalize your animal for an added romantic touch. The discounts might not be huge, but the sentiment is.

20. Dance lessons

Average percent-off coupon: n/a

Average dollar-off coupon: n/a

Dance lessons are a great Valentine’s Day gift… but you’re going to have to pay for them.

Valentine's Day Deals: 20+ Stores That Offer Their Best Promo Code of the Year

We also went through our Valentine’s Day data (and our coupon data for more than 1 million coupon codes from the rest of the year) to find stores that offered their absolute best coupon code of 2021 at this time last year. And while we can’t say they’ll all repeat these great deals, you should definitely know what to watch for.

Krispy Kreme

Valentines Day coupon code: 20% off storewide

Best coupon code for the rest of the year: 10% off storewide

Krispy Kreme, everyone's favorite doughnut company (or certainly mine at least), knows what you want on Valentine's Day.

Last year, they offered customers 20% off storewide, their best offer of the year.

Krispy Kreme knows the way to my heart, and they know what type of ring I want to see on February 14th. And I ask you: If your partner doesn't want a dozen glazed doughnuts on Valentine's Day, are they really your ride or die?

Sprouts Farmers Market

Valentines Day coupon code: 15% off storewide

Best coupon code for the rest of the year: $10 off storewide

What's more romantic than a trip to the farmer's market? A trip to a farmer's market (well, one that’s really more of a grocery store, but let’s not split hairs) that offers excellent discounts on Valentine's Day, of course.

Sprouts Farmers Market does not disappoint, and last year they offered 15% off to celebrate Valentine's Day. 

If your partner is like mine, the way to their heart is through great food and home cooked meals. Sprouts gave their customers the chance to find a new household favorite dish and impress their partner with their culinary skills.

Renderforest

Valentines Day coupon code: 25% off storewide

Best coupon code for the rest of the year: 20% off storewide

What about a present that is a little different? Last year, Renderforest — an online video and logo maker — provided customers with 25% off storewide, allowing them to get creative with their Valentine's Day gifts.

Whether you make your partner a logo or small animation, or you share the discount with your partner because digital designing is their passion or burgeoning side hustle, this is an offer you might want to look out for.

BloomNation

Valentines Day coupon code: $10 off storewide

Best coupon code for the rest of the year: N/A — this was their only discount code of the entire year

BloomNation let love blossom last Valentine's Day, with $10 off storewide. It was their first coupon code since Valentine’s Day 2020. And that was their first since Valentine’s Day 2019.

Gifting some beautiful flowers to your loved one is guaranteed to force a smile to bloom across their face (ahem) and is a great way to show someone how much you care for them.

Keep an eye out for this discount this year, and take the opportunity to hand-pick a bouquet that best explains your true feelings to your partner.

Or, if you're like me and have zero creative skills, select one of the preset bouquets and don't correct your partner when they assume you chose them yourself. Either way, flowers are maybe the most traditional Valentine’s Day gift, so if you can find a once-a-year discount on them, grab it.

HD Buttercup

Valentines Day coupon code: 30% off storewide

Best coupon code for the rest of the year: 25% off storewide

Looking for a great gift and a great nickname for your partner, all in one place? (Okay, maybe not the "HD" bit, but “Buttercup” does have a certain Princess Bride-ian appeal.)

The HD Buttercup Valentine's Day discount was undoubtedly no joke last year, offering their customers 30% off storewide.

If you know that your partner has a particular piece of furniture they want, keep a lookout to see if they repeat the discount this year.

HOTSAUCE.COM

Valentines Day coupon code: 40% off storewide

Best coupon code for the rest of the year: 10% off storewide

What about a Valentine's Day discount that's sure to get a hot and fiery reaction? HOTSAUCE.COM offered an eye-watering 40% off storewide last year, allowing couples to bring the heat into the kitchen and spice into the relationship.

This discount was by far their hottest of the year, with a low-on-the-Scoville-Scale 10% average across the rest of the year on their extensive library of sauces.

If you want to keep the fire burning, keep an eye on HOTSAUCE.COM for this discount in case it pops up again next year.

icecreamsource

Valentines Day coupon code: 30% off storewide

Best coupon code for the rest of the year: 25% off storewide

Last year, icecreamsource customers had the chance to add a little flavor to their Valentine's Day, with 30% off storewide.

Keep a lookout for this discount next Valentine's Day so that you can add a delicious ice cream dessert to your plans.

Will they run this offer next year? This is a deal I wish I had the scoop on. (I’m really just nailing these Valentine’s Day puns. Maybe the gift I give this year should be a self-published joke book? That would be romantic, right?)

Boathouse

Valentines Day coupon code: $50 off storewide

Best coupon code for the rest of the year: $10 off storewide

Is your partner a fan of the newest fashion trends and styles? If so, Boathouse could be a great option this Valentine's Day if they run this offer back. 

Whether you're buying them something new to wear to a romantic dinner or a new set of sweats for hanging on the couch, this is an offer to look out for this year.

The Honey Pot

Valentines Day coupon code: $5 off storewide

Best coupon code for the rest of the year: 10% off storewide

So look. This may not be considered a romantic or Valentine’s Day-worthy gift for everyone. But for some couples, it might be a hit. And if you buy it and it’s not… blame it on us, I guess.

The Honey Pot provides women with menstrual products powered by herbs. Last Valentine's Day, they gave their customers $5 off storewide. So if you are looking for a way to show your partner that you care about her in a deep, intimate way, keep an eye out for this discount this Valentine's Day, and purchase some of these ethically-friendly menstrual products.

Activ5

Valentines Day coupon code: $10 off storewide

Best coupon code for the rest of the year: 15% off storewide

Did you know that fitness is the new form of flirtation? Okay, maybe not entirely, but for an active partner who enjoys tracking their activity, then an Activ5 Valentine's Day discount could be a great asset!

Last Valentine’s Day, Activ5 gave customers the chance to claim $10 off storewide.

Activ5 makes it easy to incorporate working out into your day with great home workouts in an era dominated by busy work schedules. Keep an eye out for this discount this year, and create an innovative way to get hot and sweaty on Valentine's Day.

Lovely Roses

Valentines Day coupon code: $20 off storewide

Best coupon code for the rest of the year: $10 off storewide

Roses are red, violets are blue, shopping without a high-quality coupon code is literally the worst thing a person can ever do and I can’t think of any exceptions, so here's one for you!

Lovely Roses provided their customers with $20 off storewide last Valentine's Day, compared to the $10 average discount for the rest of the year.

What Valentine’s Day gift says “love” in a more traditional way than a bouquet of roses?

If you want to try to channel your inner Shakespeare, though, I'd suggest you try a poem that doesn't reference how great the discount was on your partner's gift. Maybe something about their smile. Or hair. Again, I am not good at poems.

PGYTECH

Valentines Day coupon code: $10 off storewide

Best coupon code for the rest of the year: N/A

Is your partner a photography nerd like mine? Maybe they have all of the latest gadgets, but do they have the newest gadget accessories?

PGYTECH promoted a $10 discount storewide last year, allowing all of the camera fanatics out there to upgrade their accessories for less.

Your partner might not even know they always wanted photography gloves or a drone landing pad, but once they have them, they'll struggle to imagine life without them.

Walt Disney World

Valentines Day coupon code: 25% off storewide

Best coupon code for the rest of the year: 20% off storewide

Disney fans were able to channel their inner child last Valentine's Day when Walt Disney World offered them 25% off storewide. Not on tickets to the park, mind you — it’s going to take an act of God to bring those prices down. No, this was a big discount on merch, from clothes to accessories to in-park items like Mickey ear hats. Still, if you can’t go to Disney World on Valentine’s Day, getting the swag at a big discount could be the next best thing.

LOFT

Valentines Day coupon code: $100 off storewide

Best coupon code for the rest of the year: $60 off storewide

LOFT allowed their customers to snuggle up tight in brand new clothes last Valentine's Day, with $100 off storewide.

This was a "LOFTy" discount, to say the least, so be on the lookout to see if they run it back next year so that you can take your Valentine's Day to the next level.

The Walking Company

Valentines Day coupon code: 50% off storewide

Best coupon code for the rest of the year: 25% off storewide

The Walking Company let customers take the next step in their relationship (ahem) last Valentine's Day, with 50% off storewide on their range of shoes and boots.

Keep an eye out to see whether they will take great strides towards this offer again next year or if their feet remain planted firmly at full price.

The Ellen Shop

Valentines Day coupon code: 40% off storewide

Best coupon code for the rest of the year: 35% off storewide

Picture this. You and your partner sat watching Ellen in matching Ellen outfits! Okay, I imagine that is either your idea of heaven or hell. But for die-hard Ellen fans, this might sound great.

If it sounds like the perfect Valentine's Day, check if The Ellen Shop runs another 40% discount this year.

Formidable Forms

Valentines Day coupon code: 60% off storewide

Best coupon code for the rest of the year: 55% off storewide

“Turn dreams into reality” is boldly stated on the Formidable Forms home page. Okay, so not every woman dreams of receiving a Formidable Forms subscription for Valentine’s Day, but hey, everyone has their preferences!

Maybe you suggest that she sets up a romantic Valentine’s Day survey for you to submit so that she can review your performance over the last year.

Actually, that might not be the best idea. Maybe create a survey to find out what to buy her next year instead.

Steezy Studio

Valentines Day coupon code: 50% off storewide

Best coupon code for the rest of the year: 10% off storewide

Dance the night away with Steezy Studio!

Covid has taught us that working out from home is perfectly acceptable and significantly less embarrassing in some cases. So push the couch and the coffee table to one side, and turn Valentine’s Day into a Valentine’s Dance off.

Noah NYC

Valentines Day coupon code: 40% off storewide

Best coupon code for the rest of the year: 30% off storewide

Finally, Noah NYC offered customers the chance to get a taste of the Big Apple’s fashion trends last year, with 40% off storewide.

If your partner enjoys fashion that merges surf, skate, and music culture, you might want to keep an eye out for this deal next year.

More notable stores that gave their biggest coupon code of the year on Valentines Day 2021

• All Sport Protection (sporting accessories) - 10% off storewide

• Treedom (trees and sustainability) - 25% off storewide

• Lightbulbs Direct (lighting) - 15% off storewide

• Warrior (lacrosse and hockey equipment) - 40% off storewide

• Brother Vellies (women’s clothing) - 10% off storewide

• Canyon Coolers (coolers) - 10% off storewide

• Ozzy Tyres (automotive tyres) - 60% off storewide

• Ann Chery (shapewear) - 20% off storewide

• Oak + Fort (clothing) - $40 off storewide

• Well+Good (health and wellbeing) - $10 off storewide

Will these stores give the same big discounts for Valentine's Day 2022?

The short answer is… only time will tell. As mentioned, some of these stores will probably go with significant discounts again.

They may try a different strategy or discount this year. Or maybe their competitors were paying attention in 2021 and will make sure not to be outdone on the coupon code front.

One thing you can be sure of, though, is that if they do implement a discount code, we will be tracking it, and we’ll have it ready for you

Don't want to miss out on great deals around Valentine's Day and other times of the year? Take these two quick steps now!

Firstly, install the free SimplyCodes extension in your browser or on Safari for iOS. Remember, not every code is advertised, and some may only be available via email marketing or other hard-to-find ways (some are even exclusive codes brands will make just for us). Rather than spending hours signing up to each company's email in the hope you might see an offer from them or sifting through hundreds of their replies on Twitter, let us do the hard work for you.

And secondly, follow us on Twitter and Instagram. We post the best deals as we find them, so you'll always be up to date.

Valentine's Day Coupon Codes: Conclusions and Takeaways

With so many offers running, you can create the perfect romantic moment for you and your partner, one that they will cherish forever.

Or, if you're single on Valentine's Day, you get to eat chocolate, drink wine, and go on a solo adventure, all at a discounted price.

The biggest overall discounts in 2021 were on lodging, travel services, cooking classes, and jewelry. And the smallest overall discounts were on dance lessons, stuffed animals, massages and spas, and candy.

Plus stores including Krispy Kreme, Walt Disney World, The Walking Company, HOTSAUCE.com, and more offered their biggest discounts of the year.

While we can’t guarantee these discounts will be the same this year, we hope this gives you some guidance on the types of coupon codes you can expect, both on the gifts you want to buy and the stores that sell those gifts.