Wayfair sale calendar 2025: Best time to shop revealed

• May stands out as Wayfair's top promotional month with 3 promo codes released in 2024, including Way Day offering up to 80% off

• Way Day is April 26 to April 28 in 2025

• November follows as another strong month with 3 promotional codes in 2024 centered around Black Friday

• July offers solid summer savings with 2 promo codes in 2024, making it the third-best shopping month

• Only 1 out of 15 recent promotional codes was storewide, revealing Wayfair's strong preference for item-specific discounts

• 2025 has seen minimal promotional activity with just 2 promo codes through March, suggesting patience until May

Shopping for furniture and home decor at Wayfair requires strategic timing. Our analysis of SimplyCodes data reveals that Wayfair's promotional patterns have consolidated around specific months and discount types. Understanding these patterns can help you time your purchases for maximum savings throughout 2025.

Wayfair's promotional calendar by month

Our analysis of the release of Wayfair promo codes from January 2024 through April 2025 reveals clear seasonal patterns that can guide your shopping strategy.

Why Way Day and Black Friday reign supreme for Wayfair shoppers

May's Way Day and November's Black Friday stand out as Wayfair's premier shopping events, offering exceptional value that far exceeds typical promotions. Understanding what makes these events special helps explain why they've become the cornerstone of Wayfair's annual promotional calendar.

Way Day: Wayfair's signature sales event

Courtesy of Wayfair

Way Day is on April 26 to April 28 in 2025. Way Day has established itself as Wayfair's largest and most significant sales event of the year. This annual shopping extravaganza typically runs for 48 hours in early May and offers unmatched savings opportunities:

• Deepest discounts of the year: Up to 80% off across thousands of items, particularly in categories like living room furniture, outdoor furnishings, and home decor

• Sitewide free shipping: No minimum purchase requirement, unlike regular promotions

• Flash deals: Limited-time offers that rotate throughout the event, creating urgency and additional savings opportunities

• Early access: 24-hour early shopping access for dedicated customers

• Category breadth: Unlike many targeted promotions, Way Day discounts span virtually all product categories

According to Wayfair's investor relations statements, Way Day consistently generates their highest sales volume of the year, with discounts that significantly outpace their typical promotional offerings. The 2024 event (May 4-6) was promoted as "the Biggest Sale of the Year on All Things Home," reinforcing its premier position in Wayfair's promotional calendar.

Black Friday: Extended holiday savings

Courtesy of Wayfair

While most retailers focus their Black Friday efforts on a single weekend, Wayfair has expanded their approach to create an extended holiday shopping season with substantial advantages:

• Multi-week savings: Unlike the 48-hour Way Day event, Wayfair's Black Friday promotions typically span several weeks in November

• Deep discounts: Savings up to 80% that rival Way Day offers, particularly on home decor, living room furniture, and seasonal items

• Gift-focused merchandise: Special emphasis on giftable items and holiday decor not featured during Way Day

• Competing promotions: Wayfair often matches or exceeds competitor Black Friday offers, creating additional value

• Strategic timing: Positioned perfectly for holiday preparation and gift purchasing

Wayfair's approach to Black Friday has evolved to become a season-long event rather than a single day, with promotional codes strategically released throughout November to maintain shopping momentum.

Why these events outperform regular promotions

What makes Way Day and Black Friday so valuable compared to Wayfair's regular promotional calendar? Our analysis reveals several key differentiators:

1. Discount depth: While regular promotions typically offer 10-30% off select items, these events feature savings up to 80% across much broader merchandise categories

2. Promotional volume: Both months feature three promotional codes each, compared to 0-2 codes in other months

3. Sitewide benefits: Free shipping and additional perks that rarely appear in standard promotions

4. Marketing investment: Wayfair dedicates significantly more marketing resources to these events, resulting in better overall value

5. Inventory clearing: These events serve strategic inventory management functions, leading to deeper discounts as Wayfair clears seasonal merchandise

The concentration of promotional activity in May and November creates a predictable shopping calendar that savvy consumers can leverage for significant savings on major furniture and home decor purchases.

Month-by-month Wayfair shopping guide for 2025

Let's examine each month in detail to understand the specific promotional patterns and shopping opportunities you can expect throughout Wayfair's 2025 calendar, based on recent data and historical trends.

January: Post-holiday quiet period

2024 codes: 1 | 2025 codes: 1

January 2025 started with a single promotional code, while January 2024 saw one promo code. This suggests Wayfair takes a relatively quiet approach to begin the year, focusing primarily on clearance and organization categories after the holiday season.

The Winter Clearance event typically offers up to 70% off storage and organization items. While this presents good value for specific categories, major furniture purchases are better delayed until February or May when more substantial discounts become available.

February: Presidents' Day potential

2024 codes: 0 | 2025 codes: 0

Surprisingly, February showed no promotional code activity in either 2024 or 2025, despite Presidents' Day traditionally being a strong month for furniture sales. This suggests Wayfair likely runs Presidents' Day sales without releasing specific promo codes, focusing instead on marked-down prices rather than additional coupon savings.

For shoppers seeking indoor furniture deals, February's Presidents' Day sales can offer values up to 70% off, but without the extra savings promo codes provide. The absence of codes indicates Wayfair treats this as a price-reduction event rather than a promo code opportunity.

March: Early spring transition

2024 codes: 1 | 2025 codes: 1

March 2025 saw one promotional code, while March 2024 had one as well. This represents minimal promotional activity as Wayfair transitions into spring. With discounts typically limited to 10-15% off select categories, March represents a transitional period before the more significant April and May promotions.

Unless you have immediate needs or spot a targeted promotion for a specific item you're seeking, major purchases are better delayed until May's Way Day event, which historically offers substantially deeper discounts across more categories.

April: Pre-Way Day positioning

2024 codes: 0 | 2025 codes: 0 (so far)

April has shown minimal promotional activity, with no codes in 2024 and none yet in 2025. This period likely represents a strategic quiet before May's Way Day event, with Wayfair holding back promotions to maximize the impact of their flagship sale.

The Spring Savings event sometimes appears in early April, offering up to 70% off seasonal items. However, unless immediate needs dictate otherwise, shoppers planning major purchases should consider waiting for May's significantly stronger promotional activity.

May: Prime shopping season

2024 codes: 3

May stands tall as Wayfair's most active promotional month, with three codes released in 2024. This activity centers around Way Day, Wayfair's flagship annual sale event that has established itself as the retailer's premier shopping opportunity.

Way Day typically offers the year's deepest discounts (up to 80% off), sitewide free shipping, and 24-hour Early Access for early shoppers. This year it will be on April 26 and run until April 28. This event represents the optimal time to make major furniture and home decor purchases.

June: Post-Way Day opportunities

2024 codes: 1

June 2024 featured one promotional code, representing moderate activity following May's promotional peak. This month typically focuses on outdoor furniture and garden items as summer begins, with discounts up to 50% off these seasonal categories.

While not as strong as May, June offers reasonable savings for immediate outdoor needs or purchases that couldn't wait for Way Day. The timing aligns with seasonal transitions as consumers focus on outdoor living spaces.

July: Summer savings window

2024 codes: 2

July 2024 showed solid promotional activity with two codes, making it the second-most active month after May and November. This activity typically centers around Independence Day sales events, offering discounts up to 65% off seasonal items.

With its consistent promotional presence, July represents a good opportunity for summer-related purchases and outdoor entertaining essentials. If you missed Way Day but need outdoor furniture or seasonal items, July offers a reliable alternative shopping window.

August: Late summer activity

2024 codes: 1

August 2024 featured one promotional code, showing continued but moderate summer activity. This month typically includes late summer clearance events with varied category discounts as retailers begin transitioning toward fall merchandise.

While August doesn't offer the strongest promotional calendar position, its single code suggests some opportunity for savings, particularly on summer items being cleared for fall inventory. Shoppers should evaluate immediate needs against potential savings from waiting for September's stronger events.

September: Epic Fall Sale

2024 codes: 1

September features Wayfair's Epic Fall Sale (September 15-22) and the Big Furniture Sale (typically September 12-19), offering discounts up to 70% off furniture and making it a particularly strong window for office furniture and back-to-school needs.

This timing strategically aligns with Labor Day sales and fall home refresh promotions as summer inventory clears, positioning September as the second-best furniture buying window after May's Way Day. The mid-September concentration of sales creates a reliable shopping opportunity that combines traditional retail patterns with seasonal transition needs.

October: Pre-holiday quiet

2024 codes: 0

October 2024 had no promotional codes, suggesting a strategic quiet period before November's Black Friday push. While some retailers offer "Fall Way Day" events in October, this is not guaranteed each year and wasn't observed in 2024's promotional calendar.

Shoppers seeking October deals should watch for potential fall decor and early holiday items on sale, but without expecting additional promo code savings. This relatively quiet month serves as preparation for the November and December holiday shopping season.

November: Black Friday bonanza

2024 codes: 3

November ties with May for the most promotional activity, featuring three codes in 2024. This activity centers around Black Friday and Cyber Monday events, representing the year's second-most significant shopping opportunity.

With discounts up to 80% off select items, November offers exceptional value for holiday gift shopping and home preparations for the holiday season. The concentrated promotional activity makes this an ideal month for purchasing gifts, holiday decor, and dining essentials.

December: Surprising holiday silence

2024 codes: 0

Despite the holiday shopping season, December 2024 saw no promotional codes. This suggests Wayfair relies on clearly marked sale prices rather than additional promo codes during this period, focusing on Year-End Clearance events with discounts up to 60% off.

While this month can offer reasonable opportunities for immediate needs and last-minute gift purchases, the absence of promotional codes indicates Wayfair doesn't prioritize additional discounting during this period. Shoppers should focus on marked-down prices rather than expecting promo code savings.

What Wayfair's recent promo codes reveal about shopping strategy

Analysis of the 15 promotional codes Wayfair released from January 2024 through April 2025 provides valuable insights into their discount approach and priorities.

Specific items dominate Wayfair's promotional strategy

The overwhelming majority of Wayfair's recent promotional codes target specific products or categories rather than offering sitewide savings. Of the 15 recent codes, 14 were item-specific while only one offered a sitewide discount—and even that came with purchase restrictions.

Recent Wayfair promotional code examples:

• Furniture-specific offers:

  • "$5 Off Rolande End Table"

  • "14% Off Hon Ignition 2 Office Chair"

  • "20% Off Allmodern Select Home Furniture On Sale"

• Home appliance deals:

  • "$7 Off Ronco Food Dehydrator"

  • "26% Off Vornado Vh200 Space Heater"

  • "$20 Off Iron Cookware Set"

• General merchandise codes:

  • "$100 Off Select Items"

  • "$15 Off Select Items"

  • "5% Off Select Items"

  • "20% Off Select Items"

  • "$10 Off Toilet"

• Limited storewide offers:

  • "10% Off (Storewide) (Must Order No)" - Note the purchase restriction

This targeted approach allows Wayfair to drive sales of specific inventory while maintaining margins on other merchandise. The single storewide promotion included purchase requirements that limited its applicability, demonstrating Wayfair's clear preference for controlling which products receive discounting rather than applying broad sitewide savings.

Brand-specific promotions offer targeted value

Several recent codes focus on specific brands or product lines, including "20% Off Allmodern Select Home Furniture On Sale" and "14% Off Hon Ignition 2 Office Chair." This brand-focused approach suggests watching for promotions from Wayfair's house brands and partner manufacturers.

Allmodern, as one of Wayfair's house brands, received dedicated promotional attention, indicating potential value in monitoring these proprietary lines. Meanwhile, office furniture from Hon and appliances from brands like Vornado have been featured in recent promotions, suggesting these categories receive regular promotional attention.

Dollar-off versus percentage discounts

Wayfair's recent promotions show a mix of dollar-off discounts ("$100 Off Select Items," "$15 Off Select Items") and percentage discounts ("5% Off Select Items," "20% Off Select Items"). The dollar-off promotions ranged from modest ($5-$7) to substantial ($100), while percentage discounts varied from 5% to 26%.

This varied approach indicates Wayfair tailors discount types to specific merchandise categories and price points. Higher-priced items often receive dollar-off promotions, while percentage discounts are applied to various price categories. Understanding this pattern can help shoppers evaluate which promotions might offer the best value for their specific purchases.

Strategic shopping tips for Wayfair in 2025

Wayfair's promotional patterns offer clear guidance for how to approach furniture and home decor shopping throughout 2025.

Best times to shop by product category

Plan major purchases around May and November

The data conclusively shows that May (Way Day) and November (Black Friday) represent Wayfair's most active promotional months, each featuring three promotional codes in 2024. These months consistently offer the deepest discounts and most substantial savings opportunities.

For significant furniture and home decor purchases, planning around Way Day (projected for May 2-4, 2025) provides the best value with discounts up to 80% off and free shipping sitewide. Similarly, November's Black Friday event offers comparable savings with up to 80% off select items, making it an excellent alternative for purchases that can't wait until the following May.

Consider July for summer and seasonal items

With two promotional codes in 2024, July emerges as the third-strongest month in Wayfair's promotional calendar. This timing aligns with Independence Day sales and summer seasonal promotions, making it particularly valuable for outdoor furniture and seasonal items.

If you missed Way Day but need outdoor items for the summer season, July offers a reliable alternative with discounts up to 65% off seasonal merchandise. This positions the month as a strategic shopping window for specific categories and time-sensitive summer purchases.

Focus on category-specific deals rather than waiting for sitewide discounts

With only one of 15 recent codes offering a sitewide discount, Wayfair clearly prefers targeting specific items or categories. This approach requires shoppers to align their purchases with Wayfair's promotional focus rather than expecting broad storewide savings.

Strategic shoppers should use the "Sale" section on Wayfair.com filtered by desired category, watching for specialized events like "The Big Furniture Sale" in September. Rather than waiting for rare storewide discounts that may never materialize, focus on finding deals for exactly what you need when those categories receive promotional attention.

Track specific items rather than waiting for general sales

Given Wayfair's targeted approach to promotions, tracking individual items often proves more effective than waiting for general sales events. Creating a Wayfair account and saving items to your Wish List enables price drop notifications when specific products receive discounts.

Similarly, signing up for back-in-stock notifications ensures you don't miss limited-quantity promotions on desired items. Using tools like the SimplyCodes browser extension can automatically identify valid promo codes when they become available for specific products you're considering.

Optimizing your Wayfair shopping calendar for 2025

Based on our comprehensive analysis of Wayfair's promotional patterns, here's a strategic shopping calendar for different product categories in 2025:

Furniture purchase windows

The optimal times to purchase furniture at Wayfair are:

May (Way Day) represents the primary opportunity with the deepest discounts across all furniture categories. With three promotional codes in 2024 and consistently strong sales events, this month should be your first choice for major furniture investments.

September (Labor Day/Big Furniture Sale) offers a strong secondary window with up to 70% off furniture categories. While featuring fewer promotional codes than May, September's furniture focus makes it valuable for time-sensitive purchases or those who missed Way Day.

For those unable to wait until May or September, February's Presidents' Day sales provide reasonable alternatives for indoor furniture, though with potentially fewer additional promotional code savings.

Seasonal item shopping strategy

For outdoor furniture and decor, focus on:

May (Way Day) provides the best overall value with the deepest discounts and most promotional codes. This timing aligns perfectly with the beginning of outdoor season for most regions.

June and July offer good options for immediate seasonal needs with moderate promotional activity focused on outdoor categories. July's stronger showing (two codes in 2024) makes it particularly valuable for summer essentials.

For holiday decor and seasonal items, November's Black Friday promotions offer excellent value, while December's Year-End Clearance provides opportunities for purchasing next year's seasonal items at substantial discounts.

Category-specific timing recommendations

Organization and storage solutions are best purchased during January's Winter Clearance, which typically offers up to 70% off these categories as consumers focus on post-holiday organization.

Kitchen items and small appliances receive attention in specific promotions, as evidenced by recent codes like "$20 Off Iron Cookware Set" and "$7 Off Ronco Food Dehydrator." These categories may benefit from monitoring throughout the year for targeted promotions.

Office furniture appears in specific brand promotions, such as the "14% Off Hon Ignition 2 Office Chair" code. September's back-to-school season often brings additional focus to this category, making it a strategic shopping window.

Bathroom fixtures occasionally receive dedicated promotions (as seen with the "$10 Off Toilet" code), indicating that even specialized categories can benefit from Wayfair's targeted promotional approach.

Wayfair shopping strategy for 2025

Our data analysis reveals three key insights that should guide your Wayfair shopping strategy throughout 2025:

• Prioritize May and November: These promotional powerhouses each featured three codes in 2024, centered around Way Day and Black Friday. These months consistently offer the deepest discounts (up to 80% off) and most substantial savings opportunities across the widest range of merchandise.

• Shop by category, not storewide: Wayfair strongly prefers item-specific promotions, with 14 of 15 recent codes targeting specific products or categories rather than offering sitewide discounts. Align your purchases with Wayfair's promotional focus rather than waiting for broad sales that apply to everything.

• Exercise patience in early 2025: With just two codes through March, early 2025 has shown minimal promotional activity. Shoppers planning major purchases should wait until May's Way Day event unless immediate needs dictate otherwise.

• Watch for brand-specific promotions: Recent codes for Allmodern furniture, Hon office chairs, and Vornado appliances suggest monitoring these brands for future targeted deals.

• Consider category timing: Align purchases with seasonal patterns: organization in January, indoor furniture in February, outdoor items in May/July, and holiday shopping in November.

By understanding these patterns and aligning your purchases with Wayfair's demonstrated promotional calendar, you can shop with confidence throughout 2025, knowing exactly when to buy—and when to wait—for the best possible deals on furniture and home decor.

How we get this data: Promo code data is sourced from ShopGraph, our proprietary knowledge system that continuously monitors 400,000+ stores. Every code is verified through our dual AI and community testing process.

Looking for current Wayfair deals? Find verified Wayfair promo codes here