Back-to-school deals typically start in late June and peak during mid-to-late July. The biggest back to school sales events — including Target Circle Week, Walmart Deals, Best Buy's student tech promotions, and Old Navy's annual uniform sale — all launch within the first two weeks of July.
If you're waiting until August, you're already behind. The National Retail Federation found that 67% of back-to-school shoppers had started buying by early July in 2025, the highest rate of early shopping since tracking began in 2018. At SimplyCodes, we analyzed millions of coupon searches and code performance data across 14 major back to school retailers to find out exactly when the deals start, which stores offer the best savings, and whether those promo codes actually work.
Here's what we found:
- Walmart fires the starting gun in late June — school supply rollbacks went live June 25 in 2025, with items as low as $0.25
- The first two weeks of July are the real back to school deal season — Target Circle Week, Walmart Deals, and Best Buy Member Deals Days all land here
- Old Navy's uniform sale kicks off mid-July with polos from $5 and up to 50% off everything through August
- Best Buy is the earliest brand shoppers search for — "best buy back to school sale" queries start appearing June 1, earlier than any other retailer
- American Eagle sees the biggest back to school demand spike of any brand we track (+206% vs. spring), yet runs just 1 active promo code
- Education-category deals peak last — our data shows school supply and learning platform searches don't peak until late August, weeks after apparel and electronics
- Student discounts range from 10–30% at Nike, Adidas, American Eagle, ASOS, H&M, and Target — and many stack with back to school sale prices
Back-to-school deals timeline: A month-by-month breakdown
Back-to-school shopping doesn't happen all at once — it rolls out in waves from late June through early September. Each phase brings different types of deals from different retailers. Here's when to expect what.
| Store | When Back to School Deals Start | Peak Back to School Window | What to Expect |
|---|---|---|---|
| Walmart | Late June (~June 25) | July 8–13 (Walmart Deals event) | School supplies from $0.25, fashion, dorm essentials |
| Target | Late June (stocking); early July (Circle Week) | July 6–12 (Circle Week) | Up to 50% off; 20% student discount stacks with sales |
| Best Buy | Late July (full back to school sale); mid-July (Member Deals) | Late July – Labor Day | Up to $500 off laptops, tablets, headphones, dorm tech |
| Old Navy | Mid-July (uniform sale) | Late July – August | Up to 50% off everything; polos from $5, jeans from $14 |
| Nike | No formal back to school sale | Ongoing summer markdowns | Seasonal sale section; 10% student discount year-round |
| SHEIN | July (back to school collections) | July – August | App-exclusive flash sales; 15% student discount |
| American Eagle | July (promos ramp up) | July – August | Denim-focused back to school deals; 20–25% student discount |
| Adidas | July (ongoing sales) | September (best discounts) | Up to 30% student discount + free shipping |
| Fashion Nova | Year-round promos | July – August | 30–40% off sitewide; free shipping during back to school |
| ASOS | Continuous (summer sale) | July – August | Up to 70% off sale section; 10% student discount |
| Kohl's | July (back to school ramp-up) | July – August | Kohl's Cash stacking; 15–30% off promo codes |
| Macy's | July (summer sale) | July – August | Department-wide markdowns; dorm shop deals |
| H&M | Periodic sitewide events | July – August | Divided (young fashion) collections; 15% student discount |
Late June: The early bird window
The back-to-school season starts quietly. Walmart is typically first to move, rolling out school supply rollbacks in the final week of June. In 2025, those deals went live on June 25 with select items priced as low as $0.25. Target begins stocking dedicated back to school sections around the same time, and Best Buy's student-focused search traffic starts picking up — our data shows "best buy back to school sale" queries appearing as early as June 1, the earliest of any retailer.
On the consumer side, this is when deal-hunting behavior starts to shift. SimplyCodes data shows a 4x spike in "back to school" coupon searches during the last week of June, driven largely by parents looking up sale dates for specific retailers. The most common query pattern at this stage isn't "back to school deals" — it's "when does [store] back to school sale start," suggesting shoppers are planning, not buying yet.
Early to mid-July: Peak deal season
This is the main event. The first two weeks of July concentrate more back to school deal firepower than any other period of the summer.
Target Circle Week landed July 6–12 in 2025, offering up to 50% off hundreds of items across school supplies, electronics, apparel, and everyday essentials. Target Circle 360 members got early access starting July 5. Verified students could stack a one-time 20% off storewide discount on top of Circle Week prices — one of the strongest back to school savings combinations available at any retailer.
Walmart Deals ran July 8–13 in 2025, covering six days of markdowns on electronics, fashion, dorm essentials, and school supplies. Walmart+ members received early access beginning July 7. The event explicitly featured first-day-of-school fashion and backpacks alongside the tech deals.
Best Buy's Member Deals Days typically coincide with mid-July sale events, offering up to $500 off laptops and student tech essentials. The Student Hub goes into full back to school mode during this window with deals on laptops, tablets, headphones, and dorm electronics.
Old Navy's uniform sale launches in mid-July, with polos starting around $5 and shorts from $8 — all at up to 50% off. Email subscribers often receive exclusive BOGO promo codes during this period.
Late July through august: The main event continues
By late July, most major retailers are running their full back to school promotions. Old Navy extends its sale through August with sitewide discounts of up to 50% off, featuring $2 tops, $14 jeans, and $17 hoodies. Kohl's intensifies its back to school push with Kohl's Cash stacking opportunities and 15–30% off promo codes. Best Buy's back-to-school tech sale hits full stride with deep discounts on MacBooks, Chromebooks, and dorm essentials.
August is also when apparel retailers start adding free shipping sweeteners. Our data shows the number of apparel merchants offering free shipping promos jumped 72% from July to August — a clear signal that brands are competing harder for attention as the season progresses.
State sales tax holidays also begin during this window. Timing varies by state, but several run their tax-free weekends in late July or early August, with Florida offering a full month of tax-free back-to-school shopping throughout August.
Late August to early September: Last call
By the final weeks of August, the back to school season shifts into clearance mode. Walmart, Target, and Old Navy begin marking down remaining back to school inventory, and Best Buy continues its tech deals through Labor Day weekend.
There's one notable exception to the wind-down: education-focused categories peak late. Our data shows that search traffic for learning platforms, school subscriptions, and education-category merchants doesn't hit its highest point until the last week of August and first week of September — several weeks after apparel and electronics have already peaked. If you're shopping for educational tools or software subscriptions, this is actually your best window.
For everything else, the back to school season is effectively over by Labor Day.
Back-to-school deals by store: What to expect in 2026
Every retailer handles back-to-school differently. Some launch massive sale events with fixed dates. Others quietly mark things down and rely on student discounts to drive traffic. Below is a store-by-store breakdown of what each major back to school retailer typically offers, when their deals go live, and how to save the most.
Old Navy back-to-school sale
Old Navy's back-to-school sale is one of the most anticipated annual shopping events for families. The sale typically starts in mid-July with the uniform sale, offering up to 50% off school uniforms with polos starting around $5 and shorts from $8. Email subscribers often receive exclusive BOGO promo codes during the uniform event. By late July and into August, the broader back to school sale opens up with sitewide discounts — in 2025, shoppers found $2 tops, $14 jeans, and $17 hoodies. The sale runs through most of August, with end-of-summer clearance bringing some of the deepest markdowns.
Old Navy does not offer a formal student discount. However, it is one of the most promo-code-active retailers during back to school season — SimplyCodes tracked 7–10 healthy codes during peak months, with discounts reaching 30–50% off. New email subscribers also get a 30% off welcome code that can be stacked with sale prices online.
Best time to shop: Mid-July for uniforms; late July through mid-August for the broadest selection at the deepest discounts.
Target back-to-school deals
Target structures its back to school savings around one anchor event: Target Circle Week. In 2025, Circle Week ran July 6–12 with up to 50% off hundreds of items spanning school supplies, electronics, apparel, and everyday essentials. The event also brought back its popular "Deal of the Day" format, with three rotating offers each day during the week.
What makes Target stand out for back to school is its student discount. Verified students get a one-time 20% off storewide discount through Target Circle, and it stacks with Circle Week sale prices — one of the strongest back to school discount combinations at any retailer. Teachers get a separate appreciation event later in the summer with additional savings. Target Circle 360 members ($49.99/year) also received early access to Circle Week deals starting July 5, a full day before the event opened to everyone.
Target runs limited traditional promo codes. Savings are primarily driven through the Circle loyalty program, in-app offers, and the student discount. Back to school deals continue beyond Circle Week through September, but the deepest markdowns concentrate in that first week of July.
Best time to shop: Target Circle Week (early July) with the 20% student discount stacked on top.
Walmart back-to-school deals
Walmart is typically the first major retailer to launch back-to-school deals each year. In 2025, school supply rollbacks went live on June 25 with select items priced as low as $0.25 — often the lowest entry prices of any back to school sale across all retailers. The bulk of Walmart's school supply deals ramp up in early July when the full back to school season kicks in.
The retailer's summer Walmart Deals event is the main attraction. In 2025, it ran July 8–13 with six days of markdowns on electronics, fashion, dorm essentials, and back to school supplies. Walmart+ members got early access starting July 7. By late August, remaining back to school inventory moves to clearance, creating a second savings window for patient shoppers.
Walmart doesn't offer a formal student discount and runs very few traditional promo codes. The real savings strategy at Walmart is stacking their already-low prices with manufacturer coupons for brands like Crayola, Bic, and Sharpie, plus cash-back offers through Ibotta and Fetch Rewards.
Best time to shop: Late June for the earliest school supply deals; first two weeks of July for the Walmart Deals event.
Best Buy back-to-school sale
Best Buy is the go-to destination for back-to-school tech, and our data shows shoppers start searching for Best Buy back to school deals earlier than any other brand. Queries for "best buy back to school sale" appeared in our search data as early as June 1 — weeks before any other retailer sees back to school-specific search activity.
Best Buy's back to school sale officially launches in late July and runs through Labor Day in early September. The event covers laptops, tablets, headphones, smartwatches, dorm electronics like mini fridges and coffee makers, and accessories. Expect discounts of up to $500 off laptops from Apple, Lenovo, Dell, Samsung, and HP, with My Best Buy Plus members ($49.99/year) receiving exclusive pricing and early access to select deals. The mid-July Member Deals Days event also features early back to school tech offers that overlap with competing sale events like Prime Day and Target Circle Week.
Best Buy phased out its dedicated student discount program, replacing it with the My Best Buy membership tiers. That said, the Student Hub on BestBuy.com features student-focused deals, and some education-exclusive offers require .edu email verification. Best Buy relies almost entirely on direct price reductions rather than promo codes — SimplyCodes data shows the retailer issued only about 22 total promo codes across all of 2024–2025 — most of them being heavily restricted.
Best time to shop: Mid-July Member Deals Days for early access; late July through August for the full back to school tech sale.
Nike back-to-school deals
Nike doesn't run a dedicated back-to-school sale, which may surprise the many shoppers searching for one — Nike pulled nearly 945,000 search impressions on SimplyCodes during July and August alone. Instead, Nike offers ongoing seasonal markdowns through its sale section and end-of-summer clearance on past-season styles.
The most reliable way to save at Nike during back to school is the student discount: 10% off at Nike.com for verified U.S. high school and college students through Nike membership. It's not the deepest discount available, but it applies sitewide and works year-round.
Promo codes are rare at Nike. SimplyCodes tracked just 1 active code during back to school months, with a maximum discount of 10–20% off. For the best Nike back to school deals, shop the sale section directly and apply the student discount at checkout.
Best time to shop: Late summer for end-of-season clearance markdowns, paired with the 10% student discount.
SHEIN back-to-school deals
SHEIN runs promotions year-round, so there's no single "back to school sale launch date" to watch for. That said, back to school-themed collections and app-exclusive flash sales begin appearing in July, and SHEIN was the most-searched brand on SimplyCodes during July–August with over 1.9 million search impressions.
SHEIN offers a 15% student discount through StudentBeans verification, which can combine with the already aggressive promotional pricing. Beyond that, SHEIN consistently has the most active promo codes of any back to school brand we track — SimplyCodes data shows 13–19 healthy codes available during back to school months, with discounts of up to 30% off.
SHEIN's best deals tend to be app-exclusive. Downloading the app typically unlocks flash sales, bundle pricing, and promo codes that aren't available on the desktop site.
Best time to shop: July and August for back to school collections; check the app for exclusive flash deals.
American Eagle back-to-school deals
American Eagle sees the single largest back to school traffic surge of any brand we track. SimplyCodes data shows a 206% jump in search demand during July–August compared to the spring baseline — making AE one of the hottest back-to-school destinations, particularly among teens and college students shopping for denim.
AE's back to school promotions ramp up in July with a focus on jeans, joggers, and casual staples. Clearance intensifies through August. The real standout, though, is the student discount: 20–25% off for verified students through UNiDAYS or StudentBeans. That's one of the strongest year-round student discounts in back to school apparel and applies to both online and in-store purchases.
Promo code availability is limited — SimplyCodes tracked just 1 active code during back to school months, with discounts of only 10–20%. The student discount is the clear winner for savings here.
Best time to shop: July for the freshest denim drops; use the 20–25% student discount for the deepest savings.
Adidas back-to-school deals
Adidas is a strong back to school pick for student shoppers thanks to one of the most generous student discounts available: up to 30% off with free shipping for verified students. That alone makes Adidas worth prioritizing during back to school season, and our data shows shoppers agree — Adidas back to school search demand jumps 181% compared to the spring baseline.
Adidas runs ongoing sales throughout the summer, and back to school-themed promotions on sneakers, athletic apparel, and backpacks appear from July through September. SimplyCodes tracked 11–12 healthy codes during back to school months with discounts typically in the 25–30% range.
Here's an interesting wrinkle from our data: Adidas's best discount of the year appeared in September 2025 at 50% off, not during the July–August peak. If you can wait, the transition from back to school to fall may bring even deeper Adidas markdowns.
Best time to shop: July–August for the widest back to school selection; September for potentially deeper clearance discounts. Stack the 30% student discount either way.
Fashion Nova back-to-school deals
Fashion Nova doesn't market a specific back-to-school sale, but its constant rotation of sitewide promotions — typically 30–40% off — makes it a go-to for budget-conscious back to school shoppers. Free shipping offers also appear more frequently during July and August.
What makes Fashion Nova stand out in our data is code quality. SimplyCodes tracked 7–10 active codes available during back to school months, making it one of the most reliable places to find promo codes for back to school.
Fashion Nova does not offer a formal student discount.
Best time to shop: July–August when promo codes peak
ASOS Back-to-school deals
ASOS doesn't run a labeled "back-to-school sale," but its summer sale events overlap perfectly with back to school shopping. The sale section regularly hits up to 70% off on past-season styles, and new arrivals rotate with promotional discounts throughout July and August.
Our data shows ASOS sees a 163% surge in back to school search demand versus spring — the third-highest of any brand we track. Much of that traffic comes from college-age shoppers looking for trend-forward pieces at mid-range prices.
ASOS offers a 10% student discount year-round through UNiDAYS, valid until graduation. SimplyCodes tracked 2–5 active promo codes during back to school months with discounts of 20–30% offer.
Best time to shop: July–August for the deepest summer sale markdowns, stacked with the 10% student discount or a promo codes for 20–30% off
Kohl's back-to-school deals
Kohl's back to school strategy revolves around stackable savings. The retailer ramps up promotions in July with 15–30% off promo codes, Kohl's Cash earning periods (earn $10 for every $50 spent), and brand-specific back to school deals on Nike, Adidas, and Under Armour products sold through Kohl's.
Kohl's does not offer a formal student discount, but the combination of promo codes plus Kohl's Cash plus a brand-specific sale can result in significant triple-stack savings.
Best time to shop: July–August when code quality spikes. Stack a promo code + Kohl's Cash + brand sale for maximum savings.
Macy's back-to-school deals
Macy's launches back to school promotions in July alongside its summer sale, with department-wide markdowns on kids' and teens' apparel, shoes, and dorm shop essentials for college students.
SimplyCodes tracked 3–5 active promo codes during back to school months, typically offering 20–35% off. Macy's does not offer a formal student discount.
Macy's back to school strength is breadth — it's one of the few places where you can shop Nike, Adidas, Levi's, and dorm essentials in one transaction, potentially stacking a sitewide promo code across all of it.
Best time to shop: July for the broadest back to school selection; October–November for the deepest Macy's markdowns overall.
H&M back-to-school deals
H&M runs periodic sitewide sale events through the summer, with its Divided line (young fashion) positioned as its back to school collection. Expect occasional 20% off sitewide promotions alongside the permanent sale section.
H&M offers up to 15% off for verified students, which is the most reliable savings lever during back to school since the retailer runs very few promo codes. SimplyCodes tracked just 0–1 codes during back to school months. H&M Member pricing provides additional everyday discounts.
Best time to shop: During periodic sitewide events (20% off), stacked with the 15% student discount.
Duolingo back-to-school deals
Duolingo stands out as the top education-category brand in our back to school data, with over 509,000 search impressions during July–August. Unlike apparel retailers, Duolingo's back to school relevance peaks later — our data shows education-category searches hit their highest point in late August and early September as students prepare for language classes.
Duolingo typically offers discounted rates on its premium subscription (Duolingo Super) for students, with back to school-specific promotions appearing in August. Promo code availability is limited.
Best time to shop: Late August through early September for the best subscription deals timed to the school year.
How to get the best back-to-school deals
Knowing when deals start is half the battle. Here's how to make sure you're actually getting the best price when you shop.
- **Shop in late June and early July, not August. **Most people associate back-to-school shopping with August, but the data tells a different story. The biggest sale events — Target Circle Week, Walmart Deals, Best Buy Member Deals Days — all land in the first two weeks of July. Our data also shows that promo code quality peaks in late July and declines through August. Early shoppers get better deals and more reliable codes.
- **Set up your student discounts before back to school season starts. **If you or your child qualifies, verify student status through UNiDAYS or StudentBeans now — before the rush. Discounts are available at Nike (10%), Adidas (up to 30%), American Eagle (20–25%), ASOS (10%), H&M (15%), SHEIN (15%), and Target (20% one-time storewide). Several of these stack with sale prices, which is where the real savings happen.
- **Stack strategically at Kohl's. **Kohl's is one of the few retailers where three savings layers can combine: a sitewide promo code (15–30% off) plus Kohl's Cash ($10 earned per $50 spent) plus brand-specific sale pricing on Nike, Adidas, or Under Armour products. Our data shows Kohl's promo codes are 3.5x more likely to work during back to school than any other time of year.
- **Check your state's tax-free weekend. **Multiple states run sales tax holidays on school supplies, clothing, and sometimes electronics. Timing varies — some fall in late July, others in August. Florida offers a full month of tax-free back-to-school shopping throughout August. A quick search for "[your state] tax-free weekend 2026" will give you the exact dates.
- **Use the July mega-events for tech. **If a laptop, tablet, or headphones are on your back to school list, the mid-July sale events are your best window. Best Buy's Member Deals Days, Target Circle Week, and Walmart Deals all run within the same week and compete aggressively on pricing — especially on MacBooks, Chromebooks, and student-focused bundles.
- **Don't ignore late August clearance. **If you missed the July window or have flexible timing, late August and early September bring clearance pricing at Walmart, Target, Old Navy, and Best Buy. You'll have a smaller selection, but the remaining inventory is often marked down 50–75% off. Education-category deals — learning platforms, subscriptions, and school supplies — also peak during this late window.
Saving on supplies
Back-to-school deals start much earlier than most families expect. Walmart rolls out school supply pricing in late June, the biggest retailer sale events cluster in the first two weeks of July, and by mid-July the full back to school season is in swing across apparel, tech, and school essentials.
The common instinct is to wait until August, but our data suggests the opposite. The strongest promo codes, the freshest inventory, and the widest selection all converge in late July. By August, retailers shift to free shipping sweeteners and clearance markdowns — useful, but a step behind the peak. The exception is education-focused purchases like learning platforms and subscriptions, which peak in late August and early September as the school year approaches.
Whether you're shopping for a kindergartner's school supplies or a college freshman's laptop, the strategy is the same: browse deals in late June, activate your student discounts before July, shop the major sale events in the first two weeks of July, and use the store-by-store guide above to know exactly what to expect from each retailer. For the latest verified promo codes at any of the stores listed here, check SimplyCodes before you check out.
Back-to-school discounts frequently asked questions
When do back-to-school sales start?
Most back-to-school sales start in late June, with the biggest deals concentrated in the first two weeks of July. Walmart is typically first, launching school supply rollbacks in the last week of June. Target Circle Week, Walmart Deals, and Best Buy Member Deals Days all land in early-to-mid July.
What month has the best back-to-school deals?
July offers the best overall combination of deal availability and quality. The major retailer sale events fall in the first two weeks of July, and our data shows promo code reliability peaks in late July before declining through August.
Does Old Navy have a back-to-school sale?
Yes. Old Navy's back to school sale typically runs from mid-July through August, with up to 50% off everything. Their uniform sale starts in mid-July with polos from around $5 and shorts from $8. Email subscribers often receive exclusive BOGO promo codes.
When does Best Buy's back-to-school sale start?
Best Buy's back to school sale launches in late July and runs through Labor Day. Their mid-July Member Deals Days event includes early back to school tech offers, with discounts of up to $500 off laptops and student essentials.
Which stores have the best back-to-school deals?
It depends on what you're shopping for. For clothing, Old Navy, Kohl's, and Target offer the strongest back to school promotions. For school supplies, Walmart and Target have the lowest everyday prices. For tech, Best Buy has the widest selection of student-focused deals on laptops and electronics. For athletic brands, Adidas (30% student discount) and Nike (10% student discount) offer the best verified savings.
Do back-to-school sales include electronics?
Yes. Best Buy runs a dedicated back to school tech sale from late July through September with deep discounts on laptops, tablets, and headphones. Target Circle Week and Walmart Deals both feature electronics prominently, including laptops, tablets, and accessories.
Which stores offer student discounts for back-to-school?
Brands with verified student discounts include Nike (10%), ASOS (10%), Adidas (up to 30%), American Eagle (20–25%), H&M (15%), SHEIN (15%), and Target (20% one-time storewide through Target Circle). Most require verification through UNiDAYS, StudentBeans, or the retailer's own membership program.
Is it better to shop back-to-school deals early or wait?
Shopping early is generally better. Late June through mid-July brings the biggest sale events and the most reliable promo codes. Waiting until late August can pay off if you're looking for clearance deals on remaining inventory, but selection will be limited. For education-specific purchases like learning subscriptions, late August through early September is the best window.
Methodology
The analysis in this article is based on SimplyCodes' proprietary analytics platform, which tracks coupon code performance, consumer search behavior, and deal inventory across thousands of online retailers.
Search demand data is sourced from Google Search Console performance metrics for SimplyCodes store pages, covering January through October 2025. Search volume figures reflect real consumer queries that resulted in impressions or clicks on SimplyCodes coupon pages — not estimated keyword volumes. Coupon inventory data comes from SimplyCodes' monthly merchant coupon summary, which tracks healthy, non-expired code counts, discount levels, and promo types including free shipping and free gift offers for each retailer.
Code quality metrics are based on user vote data. After attempting a coupon code at checkout, SimplyCodes users report whether the code worked (upvote) or failed (downvote), providing a real-world success rate for each retailer's promo codes across different time periods. Industry statistics on back to school spending and consumer behavior are sourced from the National Retail Federation's 2025 back-to-school survey, conducted with Prosper Insights & Analytics, and Numerator's 2025 back-to-school consumer research. Retailer-specific sale details, student discount amounts, and promotional timing reflect publicly available information from press releases and retailer websites as of the 2025 back to school season. Sale dates and promotional details may vary in 2026.
Machine-Readable Proof Packet
{
"name": "Back-to-School Deals Timeline & Retail Strategy Index (2025–2026)",
"@type": "Dataset",
"about": [
"Back-to-School Shopping",
"Retail Discounts",
"E-commerce Promotions",
"Student Discounts",
"Seasonal Pricing Trends"
],
"creator": {
"url": "https://simplycodes.com",
"name": "SimplyCodes",
"@type": "Organization"
},
"license": "https://simplycodes.com/terms",
"@context": "https://schema.org",
"citation": [
"https://simplycodes.com/blog/best-holidays-for-discounts",
"https://simplycodes.com/blog/how-america-shops-online",
"https://simplycodes.com/blog/top-100-retailers-promo-codes-2026",
"https://nrf.com/research-insights/holiday-data-and-trends/back-to-school"
],
"creditText": "Powered by proprietary verification data from SimplyCodes Truth Graph",
"description": "Back-to-school deal timing, discount patterns, and retailer strategies ARE defined by late June launch windows and peak promotional density in early July, according to a 2025 analysis of SimplyCodes Truth Graph data.",
"variableMeasured": [
{
"name": "BTS Deal Start Window",
"@type": "PropertyValue",
"value": "Late June",
"description": "Back-to-school deals START in late June with early retailer rollouts led by Walmart.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Peak BTS Deal Window",
"@type": "PropertyValue",
"value": "First Two Weeks of July",
"description": "The highest density of promotions OCCURS in early July during overlapping major retail events.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Early Shopper Penetration Rate",
"@type": "PropertyValue",
"value": "67%",
"description": "67% of shoppers HAD already started BTS shopping by early July 2025.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Walmart Earliest Deal Date",
"@type": "PropertyValue",
"value": "June 25",
"description": "Walmart BTS rollbacks WENT live on June 25 with entry pricing at $0.25.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Lowest School Supply Price",
"@type": "PropertyValue",
"value": "$0.25",
"description": "Entry-level BTS supply pricing IS as low as $0.25 at Walmart.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Target Circle Week Dates",
"@type": "PropertyValue",
"value": "July 6–12",
"description": "Target Circle Week OCCURS in early July with up to 50% off.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Walmart Deals Event Dates",
"@type": "PropertyValue",
"value": "July 8–13",
"description": "Walmart Deals event RUNS six days in early July with multi-category discounts.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Best Buy Discount Ceiling",
"@type": "PropertyValue",
"value": "$500 off",
"description": "Best Buy BTS discounts REACH up to $500 off laptops and tech.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Old Navy Uniform Pricing",
"@type": "PropertyValue",
"value": "$5 polos",
"description": "Old Navy uniform sale PRICES polos starting at $5 during mid-July launch.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Student Discount Range",
"@type": "PropertyValue",
"value": "10%–30%",
"description": "Student discounts RANGE from 10% to 30% across major retailers.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Best Buy Search Lead Time",
"@type": "PropertyValue",
"value": "June 1",
"description": "Search demand for Best Buy BTS deals BEGINS as early as June 1.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "American Eagle Demand Spike",
"@type": "PropertyValue",
"value": "+206%",
"description": "American Eagle BTS demand INCREASES by 206% compared to spring baseline.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Education Category Peak Timing",
"@type": "PropertyValue",
"value": "Late August",
"description": "Education-related shopping DEMAND peaks in late August, after apparel and tech.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Apparel Free Shipping Increase",
"@type": "PropertyValue",
"value": "+72%",
"description": "Free shipping promotions INCREASE by 72% from July to August.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Kohl's Promo Code Effectiveness Multiplier",
"@type": "PropertyValue",
"value": "3.5x",
"description": "Kohl's promo codes ARE 3.5x more likely to work during BTS season.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Adidas Peak Discount",
"@type": "PropertyValue",
"value": "50% off",
"description": "Adidas maximum discount REACHED 50% in September, exceeding BTS peak months.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "SHEIN Active Promo Codes",
"@type": "PropertyValue",
"value": "13–19 codes",
"description": "SHEIN MAINTAINS the highest number of active promo codes during BTS season.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Fashion Nova Discount Range",
"@type": "PropertyValue",
"value": "30%–40%",
"description": "Fashion Nova RUNS continuous sitewide discounts between 30% and 40%.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "ASOS Maximum Discount",
"@type": "PropertyValue",
"value": "70% off",
"description": "ASOS summer sale DISCOUNTS reach up to 70% off during BTS overlap.",
"measurementTechnique": "Truth Graph Data Analysis"
},
{
"name": "Clearance Discount Range",
"@type": "PropertyValue",
"value": "50%–75%",
"description": "Late-season BTS clearance DISCOUNTS range from 50% to 75% off.",
"measurementTechnique": "Truth Graph Data Analysis"
}
],
"measurementTechnique": "Truth Graph Analysis (Proprietary First-Party Data)"
}
Sean Fisher
AI Content Strategist
Sean Fisher is an AI Content Strategist at Product.ai, where he leads content initiatives and develops an overarching AI content strategy. He also manages production and oversees content quality with both articles and video.
Prior to joining Product.ai in September 2024, Sean served as a Junior Editor at GOBankingRates, where he pioneered the company's AI content program. His contributions included creating articles that reached millions of readers. Before that, he was a Copy Editor/Proofreader at WebMD, where he edited digital advertisements and medical articles. His work at WebMD provided him with a foundation in a detail-oriented, regulated field.
Sean holds a Bachelor's degree in Film and Media Studies with a minor in English from the University of California, Santa Barbara, and an Associate's degree in English from Orange Coast College.
Stay in the loop
Get our latest research.
Promo code studies, seasonal shopping guides, industry savings reports. No spam — unsubscribe any time.