Where to find the best deals on wine: Cheapest places to buy in 2025

• Wine Insiders leads promotional activity with 300+ promo codes released in the past 22 months

• Macy's Wine Shop offers consistent savings opportunities with 200+ codes and regular seasonal promotions

• Warehouse clubs like Costco and Sam's Club provide bulk buying advantages with 20-30% savings on premium bottles

• Online retailers consistently beat brick-and-mortar stores with better selection and competitive pricing

• End-of-vintage clearances and seasonal sales offer the deepest discounts, often 40-60% off regular prices

Wine enthusiasts know that building a quality collection doesn't have to break the bank. With the right strategies and knowledge of where to shop, you can find excellent bottles at significantly reduced prices. SimplyCodes analyzed promotional activity from major wine retailers to identify the most consistent sources for wine deals, revealing clear patterns in where and when to find the best values.

Looking for immediate savings on your next wine purchase? Check out these current wine deals and promo codes to start saving today.

1. Online wine retailers with the most promotional activity

Based on SimplyCodes data analysis of promotional code releases from September 2023 through July 2025, certain online wine retailers consistently offer more savings opportunities than others.

Wine Insiders: The promotional leader

Courtesy of Wine Insiders

Wine Insiders dominates the promotional landscape with over 300 promo codes released in the past 22 months. Their promotional strategy shows clear seasonal patterns:

• Peak promotional months: May and June 2025 with 27 and 30 codes respectively

• Consistent activity: Averages 13-14 codes per month across all seasons

• Special promotional pushes: April 2024 saw 25 codes, indicating major sales events

This high promotional frequency means Wine Insiders subscribers have regular opportunities to save, with new deals appearing approximately every 2-3 days.

Macy's Wine Shop: Steady savings opportunities

Courtesy of Macys Wine Shop

Macy's Wine Shop has released over 200 promo codes in the tracking period, showing strong promotional consistency:

• Recent surge: July 2025 shows 17 codes, indicating summer promotional activity

• Holiday strength: December months consistently feature 8-11 codes

• Spring promotions: April-June 2025 averaged 17 codes per month

The department store's wine division benefits from Macy's broader promotional strategy, often including wine in store-wide sales events.

Total Wine: Moderate but consistent discounts

Total Wine maintains steady promotional activity with 95 codes released, though at a more measured pace:

• Consistent frequency: Averages 4-5 codes per month

• Peak activity: June 2024 with 9 codes, suggesting summer promotional focus

• Stable pattern: Shows reliable monthly promotional releases

2. Average wine prices for all budgets

Here is the average wine prices across the major wine retailers that we will be going over throughout the article.

Costco wine prices

• Budget wines: $5-8 (Kirkland Signature basics)

• Mid-range wines: $12-20 (Kirkland premium selections)

• Luxury wines: $30-60 (branded selections)

Sam's Club wine prices

• Budget wines: $6-8 (Member's Mark line)

• Mid-range wines: $15-25 (national brands)

• Luxury wines: $40-80 (premium selections)

BJ's Wholesale Club wine prices

• Budget wines: $7-9 (Wellsley Farms line)

• Mid-range wines: $12-22 (branded wines)

• Luxury wines: $35-70 (limited premium selection)

Wine Insiders wine prices

• Budget wines: $8-12 (promotional deals)

• Mid-range wines: $15-25 (regular selections)

• Luxury wines: $30-50 (premium discoveries)

Naked Wines wine prices

• Budget wines: $12-18 (Angel pricing)

• Mid-range wines: $20-30 (Angel pricing)

• Luxury wines: $35-60 (Angel pricing)

Macy's Wine Shop wine prices

• Budget wines: $11-15 (entry-level selections)

• Mid-range wines: $16-26 (core range)

• Luxury wines: $30-50 (premium offerings)

Total Wine wine prices

• Budget wines: $8-15 (everyday selections)

• Mid-range wines: $18-35 (popular brands)

• Luxury wines: $50-200+ (extensive premium section)

Wine.com wine prices

• Budget wines: $12-20 (limited selection)

• Mid-range wines: $25-50 (main focus)

• Luxury wines: $75-300+ (premium specialization)

3. Warehouse clubs and membership stores

Warehouse clubs consistently offer some of the best wine values, though they require membership fees and bulk purchasing.

Costco wine selection advantages

Costco's wine program provides exceptional value through several key advantages:

• Kirkland Signature wines: Private label bottles priced 20-30% below comparable branded wines

• Bulk pricing: Case discounts of 10-15% on already competitive prices

• Premium selection: Access to limited-release wines not available at other retailers

• No promotional codes needed: Everyday low prices eliminate the need for additional discounts

Sam's Club wine benefits

Sam's Club offers competitive wine pricing with unique advantages:

• Member's Mark private label: Quality wines at significant discounts

• Scan & Go technology: Skip checkout lines during busy periods

• Plus membership benefits: Additional 10% off wine purchases for Plus members

• Seasonal wine events: Special tastings and limited-time offers

BJ's Wholesale Club considerations

BJ's provides East Coast wine shoppers with solid value:

• Wellsley Farms wine: Private label options at member prices

• Manufacturer coupons accepted: Unlike other warehouse clubs, BJ's accepts manufacturer coupons

• Smaller case sizes: 6-bottle cases instead of 12, reducing upfront costs

4. Traditional grocery stores with wine programs

Many supermarket chains offer competitive wine pricing, especially during promotional periods.

Kroger family stores wine strategy

Kroger's wine program leverages the chain's massive purchasing power:

• Simple Truth Organic wines: Private label organic options at value prices

• Fuel points earning: Wine purchases earn fuel discounts

• Digital coupons: App-based discounts on wine purchases

• Case discounts: 10% off mixed or matched case purchases

Safeway and Albertsons wine deals

These chains provide consistent wine value through:

• Just for U program: Personalized digital wine coupons

• Wine club discounts: Additional 10% off for wine club members

• Seasonal promotions: Holiday and summer entertaining deals

• Price matching: Competitive pricing policies on wine

5. When to shop for the best wine deals

Understanding seasonal patterns and promotional timing can significantly impact your wine savings.

End-of-vintage clearances

Wine retailers need to clear older vintages to make room for new releases:

• Best timing: September through November

• Typical discounts: 40-60% off regular prices

• What to look for: 2021-2022 vintages of premium wines

• Storage considerations: Ensure proper storage for bulk purchases

Holiday promotional periods

Major holidays drive significant wine promotional activity:

Back-to-school and post-holiday sales

These periods offer unexpected wine savings opportunities:

• Late August: Back-to-school promotions include wine for entertaining

• Early January: Post-holiday clearances on gift sets and premium bottles

• Mid-February: Valentine's Day aftermath sales on romantic wine selections

6. Specialty wine retailers and their advantages

Dedicated wine retailers often provide the best combination of selection, expertise, and competitive pricing.

Wine.com competitive positioning

Courtesy of Wine.com

Wine.com offers several advantages for online wine shopping:

• Vast selection: Over 15,000 wines from global producers

• Expert ratings: Professional reviews and ratings for guidance

• Personalized recommendations: AI-driven suggestions based on preferences

• Steward program: Wine club with guaranteed savings and exclusive access

Vivino marketplace benefits

Courtesy of Vivino

Vivino's community-driven platform provides unique value:

• User reviews: Real customer feedback on wine quality and value

• Price comparison: See prices across multiple retailers

• Vintage tracking: Compare prices across different vintages

• Discovery features: Find new wines based on taste preferences

Local wine shop advantages

Independent wine shops offer personalized service and unique benefits:

• Expert recommendations: Knowledgeable staff provide tailored suggestions

• Exclusive selections: Access to limited-production wines

• Tasting events: Regular events to discover new wines

• Relationship pricing: Loyalty discounts for regular customers

7. Strategies for maximizing wine savings

Combining multiple savings strategies can significantly reduce your wine costs.

Case purchase discounts

Most retailers offer case discounts, but the structure varies:

• Mixed cases: 10-15% discount on 12 bottles, any combination

• Matched cases: 15-20% discount on 12 bottles of the same wine

• Half cases: 5-10% discount on 6 bottles

• Build-your-own: Customize cases with guidance from wine experts

Wine club memberships

Wine clubs provide consistent savings and exclusive access:

Benefits of wine club membership:

• Monthly or quarterly shipments at member prices

• Exclusive access to limited-production wines

• Complimentary tastings and events

• Additional discounts on non-club purchases

• Free or discounted shipping

Price tracking and alerts

Technology can help you identify the best deals:

• Wine searcher apps: Compare prices across multiple retailers

• Price alerts: Get notifications when wines drop to target prices

• Seasonal monitoring: Track price patterns for favorite wines

• Vintage comparisons: Understand how vintage affects pricing

8. Understanding wine pricing and value

Knowing how wine pricing works helps identify genuine deals versus inflated "sale" prices.

Wine pricing tiers and sweet spots

Understanding price points helps identify the best values:

Regional wine advantages

Buying wines from specific regions can offer significant savings:

• California wines: Direct from winery purchases avoid middleman markups

• Washington State: Emerging region with excellent value propositions

• Oregon: Premium pinot noir at competitive prices

• New York: Local wines with lower transportation costs

Understanding wine scoring and value

Wine scores from critics can help identify undervalued bottles:

• 90+ point wines under $20: Exceptional values worth stocking up on

• Vintage variations: Older vintages of highly-rated wines often discounted

• Critic preferences: Understand different critics' taste preferences

• Score inflation: Be aware that scores have generally increased over time

9. Avoiding common wine buying mistakes

Smart wine shopping means avoiding these expensive pitfalls.

Overbuying trendy wines

Popular wine regions and styles often command premium prices:

• Natural wine trend: Often overpriced for quality delivered

• Rosé summers: Prices peak during summer months

• Champagne holidays: New Year's prices are typically highest

• Harvest hype: New vintage releases often overpriced initially

Ignoring storage requirements

Poor storage can ruin even the best wine deals:

• Temperature control: Consistent 55-60°F temperatures essential

• Light protection: UV rays can damage wine over time

• Humidity levels: 50-70% humidity prevents cork drying

• Vibration minimization: Constant movement affects aging process

Not researching wine characteristics

Understanding wine basics prevents disappointing purchases:

• Tannin levels: High-tannin wines need food pairing or aging

• Acidity balance: Important for food pairing success

• Alcohol content: Higher alcohol wines feel heavier

• Residual sugar: Affects dryness perception and food pairing

Smart wine shopping in 2025

Finding the best wine deals requires combining promotional timing, retailer knowledge, and strategic purchasing. Wine Insiders' consistent promotional activity makes it an excellent choice for regular wine purchasers, while Macy's Wine Shop offers reliable savings during seasonal events.

The key strategies for maximum savings include:

• Monitor promotional patterns: Track when your favorite retailers release new codes

• Time major purchases: Buy during end-of-vintage clearances and holiday sales

• Consider membership programs: Warehouse clubs and wine clubs offer consistent value

• Buy in bulk: Case discounts significantly reduce per-bottle costs

• Research before purchasing: Understand wine characteristics to avoid disappointment

Remember that the best wine deal isn't always the lowest price—it's finding quality wines that match your preferences at the right price point. By combining these strategies with patience and knowledge, you can build an impressive wine collection without overspending.

Ready to start saving on your wine purchases? Find the latest wine and beverage deals to begin building your collection for less.