If you're hunting for gym membership deals in 2026, you need to know which chains actually offer promo codes for memberships versus which only discount their retail shops. SimplyCodes ShopGraph Data analyzed promo code data from five major gym chains throughout 2025 to reveal a surprising divide in the fitness industry's promotional strategies.
The bottom line: Planet Fitness and Crunch Fitness dominate the membership promo code landscape, while premium gyms like Equinox, Life Time, and Orangetheory reserve their codes exclusively for merchandise purchases.
Planet Fitness and Crunch Fitness have the most promo codes for memberships
Here's the uncomfortable truth that most gym shoppers discover too late: the vast majority of gym "promo codes" you find online don't actually discount your membership fees.
After analyzing promotional data from five major gym chains throughout 2025, SimplyCodes found that only Planet Fitness and Crunch Fitness offered promo codes that reduce what you pay for gym access. Every other major chain—including premium brands like Equinox, Life Time, and Orangetheory—exclusively offered codes for their retail shops, not memberships.
If you're shopping for a gym membership and hoping to use a promo code to reduce your monthly rate or waive enrollment fees, this article will show you exactly where to look—and where not to waste your time.
Other gyms that offer membership promo codes
While our analysis focused on five major national chains, Planet Fitness and Crunch Fitness aren't the only gyms offering legitimate membership discount codes. Several other budget and mid-tier fitness chains provide real membership savings—though their promotional activity tends to be less consistent and harder to track nationally due to franchise structures.
Additional gyms with verified membership codes
24 Hour Fitness frequently runs BOGO (buy one, get one) membership deals, particularly during New Year's and summer months. These promotions typically offer a free second membership when you purchase one, making them valuable for couples or workout partners looking to join together.
YouFit offers both free month memberships and percentage discounts off monthly rates. Their promotional calendar tends to peak during traditional fitness motivation periods similar to Planet Fitness and Crunch, with first-month-free offers appearing most frequently.
Snap Fitness provides one-month-free codes as their primary membership acquisition strategy. As a smaller franchise operation, code availability varies significantly by location, but the free trial month remains their most consistent national promotion.
Retro Fitness focuses on enrollment barrier reduction with free enrollment fee waivers appearing regularly throughout the year—similar to Crunch Fitness's strategy of eliminating upfront costs rather than discounting monthly rates.
2025 Promo code volume for the five gym analysis
Before diving into what these codes actually discount, let's examine the sheer volume of promotional activity from each gym throughout 2025.
Planet Fitness demonstrated the most aggressive promotional strategy with 68 total codes and significant month-to-month variation. Their promotional intensity surged during traditional fitness motivation periods—February (7 codes), April (7 codes), September (7 codes), October (7 codes), and December (7 codes)—while pulling back during summer months when organic signups remain strong.
Crunch Fitness maintained more consistent promotional output with 49 codes spread relatively evenly throughout the year. Rather than dramatic seasonal swings, Crunch held steady at 3-5 codes monthly, peaking only in May with 6 codes. This suggests a more predictable, year-round promotional calendar.
Equinox matched Planet Fitness's total volume consistency with 43 codes, but here's the critical difference: Equinox offered 3-4 codes every single month with minimal variation. This clockwork regularity signals a fundamentally different promotional philosophy—retail perks for members rather than membership acquisition incentives.
Life Time took a dramatically more conservative approach with just 9 codes across the entire year. Zero codes in 7 of 12 months, with promotional activity limited to single codes in most active months. The message: exclusivity matters more than accessibility.
Orangetheory represented the extreme end of promotional restraint with only 3 codes across all of 2025—appearing in March, September, and December. This scarcity strategy reinforces their boutique positioning where membership access is earned, not discounted.
Membership codes vs. shop codes for gyms: What you're actually getting
Understanding this distinction is critical for gym shoppers, yet most promotional websites don't make it clear which type of code they're sharing.
Membership promo codes (Planet Fitness & Crunch Fitness only)
These codes directly impact what you pay to access the gym:
Enrollment fee waivers eliminate the typical $39-69 upfront charge that gyms use to create commitment friction. Planet Fitness offered these sporadically (4 times in 2025), while Crunch Fitness made them a cornerstone of their strategy, appearing in 11 of 12 months.
Monthly rate discounts reduce your recurring membership costs. Planet Fitness's signature offer was 17% off their Black Card membership. Crunch Fitness focused on their premium tiers with 25% off Peak memberships.
First month incentives provide free or $1 trial periods. Crunch Fitness's "$1 to join + first month free" promotion effectively gives you 30 days to test the gym for a dollar.
Annual fee waivers skip the typical $39-49 yearly maintenance charge that budget gyms assess each summer. Planet Fitness offered these 3 times in 2025.
Shop promo codes (all five gyms)
These codes apply exclusively to merchandise and supplements purchased through gym retail operations, not membership access:
Equinox: 15% off storewide throughout all of 2025, with 10% alternative during July-December
Life Time: 10% off February-August, increased to 20% off September-December
Orangetheory: 15% off shop purchases in March and September, 10% off in December
The financial reality check
Let's compare actual dollar value to understand why this distinction matters:
Membership discount example (Planet Fitness):
Regular Black Card: $24.99/month
With 17% discount: $20.74/month
Annual savings: $51 per year
Three-year savings: $153
Shop discount example (Equinox):
$100 in branded apparel purchases
With 15% discount: $85
One-time savings: $15
The membership discounts create ongoing value that compounds over your entire gym tenure. Shop discounts provide one-time benefits on purchases you might not even make.
Planet Fitness promo code releases: Month-by-month breakdown
Planet Fitness demonstrated the most sophisticated and varied promotional strategy among all gyms analyzed. Their 68 codes in 2025 revealed clear patterns in how budget gyms compete for members.
January 2025 (4 codes)
Code type | Description |
$10/month membership | Classic tier promotional pricing |
$29 off select items | Member-only retention offer |
$24.99/month PF Black Card | Promotional Black Card pricing |
Free annual membership fee | Waives typical $39-49 yearly charge |
February 2025 (7 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
$10 off Classic Card membership | Budget tier monthly discount |
Free annual membership fee | Year's fee waiver |
$10/month membership | Alternative Classic pricing |
Free 1 month (members only) | Member retention offer |
$29 off select items (members only) | Member-exclusive discount |
$24.99/month PF Black Card | Standard promotional Black Card rate |
March 2025 (6 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
Free 1 month (members only) | Member retention offer |
$24.99/month PF Black Card | Standard promotional Black Card rate |
$29 off select items (members only) | Member-exclusive discount |
$10/month membership | Classic tier promotional pricing |
$10 off Classic Card membership | Budget tier monthly discount |
April 2025 (7 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
$29 off select items (members only) | Member-exclusive discount |
$10/month membership | Classic tier promotional pricing |
Free 1 month (members only) | Member retention offer |
$24.99/month PF Black Card | Standard promotional Black Card rate |
Free annual membership fee | Year's fee waiver |
$10 off Classic Card membership | Budget tier monthly discount |
May 2025 (5 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
10% off membership plans (members only) | Broad member-exclusive discount |
$29 off select items (members only) | Member-exclusive discount |
Free 1 month (members only) | Member retention offer |
$24.99/month PF Black Card | Standard promotional Black Card rate |
June 2025 (4 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
Free 1 month (members only) | Member retention offer |
$29 off select items (members only) | Member-exclusive discount |
$24.99/month PF Black Card | Standard promotional Black Card rate |
July 2025 (4 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
$29 off select items (members only) | Member-exclusive discount |
Free 1 month (members only) | Member retention offer |
$24.99/month PF Black Card | Standard promotional Black Card rate |
August 2025 (4 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
Free 1 month (members only) | Member retention offer |
$29 off select items (members only) | Member-exclusive discount |
$24.99/month PF Black Card | Standard promotional Black Card rate |
September 2025 (7 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
$24.99/month PF Black Card | Standard promotional Black Card rate |
Free 1 month (members only) | Member retention offer |
$29 off select items (members only) | Member-exclusive discount |
$5 off Classic memberships | New Classic tier discount |
$15 off storewide (must use VPN) | Geo-targeted testing |
Free bonus credit PF Black Card | Black Card member perk |
October 2025 (7 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
$15 off storewide (must use VPN) | Geo-targeted testing continued |
Month free + $30 off Skullcandy | Partnership promotion |
$24.99/month PF Black Card | Standard promotional Black Card rate |
$5 off Classic memberships | Classic tier discount |
Free 1 month (members only) | Member retention offer |
$29 off select items (members only) | Member-exclusive discount |
November 2025 (6 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
Free 1 month (members only) | Member retention offer |
$29 off select items (members only) | Member-exclusive discount |
$15 off storewide (must use VPN) | Geo-targeted testing continued |
$5 off Classic memberships | Classic tier discount |
$24.99/month PF Black Card | Standard promotional Black Card rate |
December 2025 (7 codes)
Code type | Description |
17% off Black Card membership | Flagship recurring discount |
$5 off Classic memberships | Classic tier discount |
Free 1 month (members only) | Member retention offer |
$29 off select items (members only) | Member-exclusive discount |
$24.99/month PF Black Card | Standard promotional Black Card rate |
$15 off storewide (must use VPN) | Geo-targeted testing continued |
Free first month Classic memberships | New Classic acquisition strategy |
Core recurring offers
Several promotional themes appeared consistently throughout the year:
17% off Black Card membership appeared in all 12 months, making it Planet Fitness's flagship promotion
$24.99/month promotional pricing for Black Card appeared in 11 of 12 months
Member-exclusive offers created retention value with "$29 off select items" appearing in 10 of 12 months
Strategic offer evolution
Planet Fitness didn't just repeat the same promotions—they tested and refined throughout 2025. Early months emphasized enrollment barriers with free annual fees and enrollment waivers appearing frequently in January-April. Mid-year stability focused on the core 17% Black Card discount and $24.99 promotional rate with fewer experimental offers.
Late-year innovation introduced several new code types. The VPN-required $15 storewide discount appeared in September-December, suggesting testing of location-specific pricing. The free first month for Classic memberships in December represented a new acquisition strategy distinct from their Black Card focus.
Amount of promo codes Crunch Fitness: Enrollment-focused approach
Crunch Fitness took a markedly different path from Planet Fitness, concentrating on removing upfront barriers rather than discounting ongoing rates. Their 49 codes in 2025 revealed a more conservative but highly consistent strategy.
January 2025 (3 codes)
Code type | Description |
Free enrollment fee | Standard enrollment waiver |
$1 to join + first month free | Flagship trial offer |
Free gift membership | Referral incentive |
February 2025 (2 codes)
Code type | Description |
$1 to join + first month free | Flagship trial offer |
Free enrollment fee | Standard enrollment waiver |
March 2025 (3 codes)
Code type | Description |
25% off Peak Results and Peak memberships (members only) | Premium tier discount introduced |
Free enrollment fee | Standard enrollment waiver |
$1 to join + first month free | Flagship trial offer |
April 2025 (5 codes)
Code type | Description |
25% off Peak Results and Peak memberships (members only) | Premium tier discount |
Free gift membership | Referral incentive |
Free enrollment Peak Results and Peak memberships (members only) | Premium tier enrollment waiver |
Free enrollment fee | Standard enrollment waiver |
$1 to join + first month free | Flagship trial offer |
May 2025 (6 codes)
Code type | Description |
25% off Peak Results and Peak memberships (members only) | Premium tier discount |
Free enrollment Peak Results and Peak memberships (members only) | Premium tier enrollment waiver |
$1 to join + first month free | Flagship trial offer |
Free enrollment fee | Standard enrollment waiver |
Free enrollment Peak Results and Peak memberships (members only) | Duplicate premium enrollment offer |
Free gift membership | Referral incentive |
June 2025 (4 codes)
Code type | Description |
25% off Peak Results and Peak memberships (members only) | Premium tier discount |
Free gift membership | Referral incentive |
$1 to join + first month free | Flagship trial offer |
Free enrollment fee | Standard enrollment waiver |
July 2025 (4 codes)
Code type | Description |
25% off Peak Results and Peak memberships (members only) | Premium tier discount |
Free first month Peak Results and Peak memberships | Premium tier trial introduced |
Free enrollment fee | Standard enrollment waiver |
$1 to join + first month free | Flagship trial offer |
August 2025 (5 codes)
Code type | Description |
25% off Peak Results and Peak memberships (members only) | Premium tier discount |
Free first month Peak Results and Peak memberships (members only) | Premium tier trial |
$1 to join + first month free | Flagship trial offer |
Free enrollment fee | Standard enrollment waiver |
Free gift membership | Referral incentive |
September 2025 (5 codes)
Code type | Description |
Free enrollment fee | Standard enrollment waiver |
Free enrollment Peak Results and Peak memberships (members only) | Premium tier enrollment waiver |
Free first month Peak Results and Peak memberships (members only) | Premium tier trial - first instance |
Free first month Peak Results and Peak memberships (members only) | Premium tier trial - duplicate |
$1 to join + first month free | Flagship trial offer |
October 2025 (4 codes)
Code type | Description |
$1 to join + first month free | Flagship trial offer |
Free enrollment fee | Standard enrollment waiver |
Free first month Peak Results and Peak memberships (members only) | Premium tier trial |
Free gift membership | Referral incentive |
November 2025 (4 codes)
Code type | Description |
Free gift membership | Referral incentive |
Free enrollment Peak Results and Peak memberships | Premium tier enrollment waiver |
Free enrollment fee | Standard enrollment waiver |
$1 to join + first month free | Flagship trial offer |
December 2025 (4 codes)
Code type | Description |
Free enrollment fee | Standard enrollment waiver |
Free enrollment fee Peak Results and Peak memberships | Premium tier enrollment waiver |
Free gift membership | Referral incentive |
Free enrollment Peak Results and Peak memberships | Premium tier enrollment waiver duplicate |
Enrollment fee elimination as cornerstone
The free enrollment fee code appeared in 11 of 12 months—missing only February. This near-universal availability suggests Crunch views enrollment fees as negotiable friction rather than meaningful revenue.
The "$1 to join + first month free" promotion appeared in all 12 months of 2025, making it Crunch's most consistent offer. This two-benefit combination effectively gives customers 30 days to test the gym for one dollar.
Free enrollment for Peak Results and Peak memberships appeared in 7 months, targeting customers already interested in premium tiers.
Premium tier focus
Crunch introduced their 25% off Peak Results and Peak memberships promotion in March and maintained it through October—8 consecutive months. This sustained campaign suggests strong focus on converting customers to higher-value tiers rather than just filling the gym with budget members.
Free gift memberships appeared in 6 months throughout 2025, emphasizing referral growth. This code type rewards existing members who recruit friends, leveraging word-of-mouth without traditional advertising costs.
Types of discounts from Life Time, Orangetheory, and Equinox: Shop-only promo codes
The three premium gym chains offered zero membership discount codes throughout 2025, focusing exclusively on retail merchandise promotions.
The types of of codes released by Life Time Fitness in 2025 (9 total - shop only)
Month | Code type | Description |
February | 10% off storewide | Shop merchandise discount |
July | 10% off storewide | Shop merchandise discount |
August | 10% off storewide | Shop merchandise discount |
September | 20% off storewide | Shop merchandise discount increased |
September | 10% off storewide | Alternative shop discount |
October | 20% off storewide | Shop merchandise discount |
October | 10% off storewide | Alternative shop discount |
November | 20% off storewide | Shop merchandise discount |
December | 20% off storewide | Shop merchandise discount |
Life Time's pattern is clear: minimal promotional activity (zero codes in 7 of 12 months), increased discount depth in the final four months (10% to 20%), and absolute focus on shop merchandise rather than membership access.
The types of of codes released by Orangetheory in 2025 (3 total - shop only)
Month | Code type | Description |
March | 15% off sitewide (members only) | Shop merchandise discount for members |
September | 15% off sitewide (members only) | Shop merchandise discount for members |
December | 10% off storewide (members only) | Shop merchandise discount for members |
Orangetheory issued the fewest codes of any gym analyzed—just three across the entire year, all requiring existing membership and all applying exclusively to shop purchases.
The types of of codes released by Equinox in 2025 (43 total - shop only)
Month | Codes | Primary offer |
January | 4 | 15% off storewide (3 variations) + seasonal benefit |
February | 3 | 15% off storewide (2 variations) |
March | 3 | 15% off storewide (2 variations) |
April | 3 | 15% off storewide (2 variations) |
May | 3 | 15% off storewide (2 variations) |
June | 3 | 15% off storewide (2 variations) |
July | 4 | 15% off storewide (2 variations) + 10% off alternative |
August | 4 | 15% off storewide (2 variations) + 10% off alternative |
September | 4 | 15% off storewide (2 variations) + 10% off alternative |
October | 4 | 15% off storewide (2 variations) + 10% off alternative |
November | 4 | 15% off storewide (2 variations) + 10% off alternative |
December | 4 | 15% off storewide (2 variations) + 10% off alternative |
Equinox maintained the most consistent promotional calendar of any gym—3-4 shop codes every single month with the 15% off storewide offer appearing in all 12 months. A 10% alternative emerged July-December, but membership pricing remained completely untouched.
Why some premium gyms don't discount memberships
The complete absence of membership promo codes from Life Time, Orangetheory, and Equinox isn't accidental—it reflects fundamentally different business models and market positioning strategies.
Protecting brand perception through pricing
Premium gyms operate in market segments where price itself signals quality. Discounting membership fees would undermine the exclusivity that justifies those prices in the first place.
Equinox maintained absolute discipline with 43 promo codes in 2025—every single one targeting retail merchandise, never memberships. Their 15% off storewide promotion appeared in all 12 months with clockwork regularity. The psychology is deliberate: when you pay $200-300 monthly for an Equinox membership without any discount, that price becomes part of your identity.
Life Time took an even more conservative approach with just 9 retail codes across the entire year. This scarcity strategy reinforces exclusivity—if you need a promo code to afford membership, this gym isn't for you.
Orangetheory issued only 3 promo codes in 2025, making them the most selective gym analyzed. The message: membership access is earned through commitment to the workout philosophy, not purchased through discounts.
Studio fitness model constraints
Boutique fitness studios like Orangetheory face unique operational realities that make membership discounting problematic:
Class capacity creates hard limits on member volume—studios have fixed class sizes of 20-30 people maximum
Instructor costs represent higher per-member overhead than open-gym models
Equipment intensity means smaller member bases must cover expensive specialized gear
Premium experience promise becomes harder to deliver if discounting floods classes
Multi-revenue model economics
Premium gyms generate substantial ancillary revenue that budget gyms cannot:
Personal training surcharges: $80-150+ per session
Specialized classes beyond base membership
Spa and recovery services: cryotherapy, massage, infrared sauna
Retail operations: supplements, apparel, recovery products
This multi-revenue approach means membership fees serve more as qualification criteria than primary profit centers. You're proving you belong to the community, not just buying gym access.
Monthly promotional patterns for gyms: When to sign up for best gym deals
Our 2025 data reveals clear seasonal patterns that smart gym shoppers can exploit for maximum savings.
The New Year's surge (January-February)
Planet Fitness opened January conservatively with just 4 codes, then exploded to 7 codes in February—peak promotional activity. February targeted the post-holiday wave—people who felt guilty about their January 1st failure and need an extra push.
Crunch Fitness moved opposite direction, dropping from 3 January codes to just 2 in February—their lowest month of the year.
Strategy insight: If you're targeting Planet Fitness, February historically offers the most promotional diversity. For Crunch Fitness, January provides better baseline offers before they pull back.
The spring opportunity (March-May)
Planet Fitness maintained strong promotional presence with 6-7 codes monthly from March through May. April hit 7 codes (year's highest), featuring the full promotional arsenal.
Crunch Fitness showed different timing, ramping from 3 codes in March to 5 in April and peaking at 6 codes in May—their highest month of 2025. May's 6-code peak included enrollment waivers, first-month incentives, gift memberships, and premium tier discounts all active simultaneously.
Strategy insight: Both gyms recognize spring as a secondary fitness motivation period, but approach it differently. Planet Fitness front-loads April with maximum variety. Crunch builds toward May, making it their annual promotional peak.
Summer stability (June-August)
Both gyms pulled back significantly during summer months. Planet Fitness dropped to just 4 codes monthly—their lowest volume of the year. Crunch Fitness maintained slightly more activity at 4-5 codes monthly but showed similar consolidation around core offers.
Strategy insight: Summer represents the year's most conservative promotional period for both gyms. If you're hoping for creative new offers or stacking opportunities, June-August isn't the time.
Fall fitness push (September-October)
Planet Fitness treated fall as a second New Year's, ramping back to 7 codes in both September and October. These months introduced several new promotional types including "$5 off Classic memberships" and "$15 off storewide (must use VPN)"—the latter signaling testing of geo-targeted offers.
Crunch Fitness maintained steadier activity with 5 codes in September and 4 in October without dramatic surge.
Strategy insight: If you're a Planet Fitness target customer, September-October offers both high promotional volume and new offer types. For Crunch shoppers, fall looks much like the rest of the year—predictable consistency.
Holiday season buildup (November-December)
Planet Fitness maintained intensity with 6 codes in November and 7 in December. December notably introduced "Free first month Classic memberships"—a departure from their typical Black Card promotional focus.
Crunch Fitness finished the year with steady 4 codes in both November and December, introducing nothing new for the holiday season.
Strategy insight: Planet Fitness clearly views December as critical New Year's preparation, offering maximum promotional variety. Crunch maintains year-end stability without special holiday campaigns.
Best and worst times to join
Best times for Planet Fitness: February, April, September, October, or December (6-7 codes with broadest promotional mix)
Best times for Crunch Fitness: May is the clear winner with 6 codes, April comes second with 5 codes
Worst time for both gyms: June-August represents the annual promotional low point with 4-5 baseline offers
Strategic recommendations for gym shoppers in 2026
Based on 2025 promotional patterns, here's how to maximize your gym membership value:
If you're targeting Planet Fitness or Crunch Fitness
Time your signup strategically:
Planet Fitness: Join during February, April, September, October, or December for maximum options
Crunch Fitness: May offers their broadest promotional mix with 6 active codes
Avoid: June-August summer months offer the weakest promotional environment
Lead with enrollment fee negotiation. Both gyms waive these fees regularly through promo codes, which means they're already treating them as optional. Even without an active code, ask about enrollment fee elimination during signup.
Understand tier strategy before using codes:
Planet Fitness focuses promotional energy on Black Card memberships, not Classic
Crunch Fitness's baseline "$1 to join" works for standard membership, while premium tiers get the 25% discount March-October
Don't assume codes stack. Both gyms rarely allow multiple promotional codes per transaction. You're typically choosing between 17% off monthly rate OR free enrollment OR first month free—not combining all three.
Verify code validity in person. Many online promo codes actually apply to specific franchise locations, not company-wide. Always call your specific intended location to confirm code acceptance.
If you're targeting Equinox, Life Time, or Orangetheory
Accept that promo codes won't help with membership fees. Our data shows zero membership discount codes from these gyms across all of 2025.
Alternative discount strategies:
Negotiate directly with sales staff—they have more pricing flexibility than published rates suggest
Check for corporate partnerships through your employer (often better than any advertised promotion)
Ask about friends and family rates from existing members
Request annual payment discounts for upfront commitment
Shop discounts are worth timing:
Life Time increases from 10% to 20% in September-December
Equinox's consistent 15% off works year-round
Orangetheory's rare codes (3x annually) are worth waiting for if you need gear
Trial offers beat promo codes. Look for free trial periods, guest passes, or intro package deals rather than promo codes for actual membership-level value.
Red flags and scams to avoid
Geographic restrictions: Planet Fitness's VPN-required codes suggest geo-targeting—verify legitimacy carefully
"Members only" codes listed publicly: These create confusion about true restrictions
Vague restriction language: Codes lacking clarity on qualifying purchases often hide substantial limitations
Expired codes still listed: Third-party coupon sites don't always remove expired codes promptly
Franchise vs. corporate confusion: A code valid at corporate locations might not work at franchise gyms
The bottom line: Gym discounts wear many hats
SimplyCodes' comprehensive analysis of 2025 promo code data confirms a clear industry divide: if you want actual membership discounts, of these five gyms you have two options—Planet Fitness or Crunch Fitness. Other gyms may offer membership discounts besides these five including EōS Fitness, Active&Fit Direct, YouFit to name a few.
Planet Fitness dominates with 68 membership-focused promo codes throughout 2025, offering consistent 17% Black Card discounts, promotional $24.99/month pricing, and enrollment fee waivers across most months. Their promotional calendar shows clear seasonal intensity, peaking during traditional fitness motivation periods while maintaining baseline offers year-round.
Crunch Fitness counters with 49 codes emphasizing enrollment barrier elimination through free enrollment fees (11 of 12 months) and first-month incentives (all 12 months). Their steadier promotional volume suggests a more predictable, less volatile approach to member acquisition.
Meanwhile, Equinox (43 codes), Life Time (9 codes), and Orangetheory (3 codes) offered zero membership discounts—reserving all promotional activity for retail merchandise, supplements, and accessories sold through gym shops.
The message for 2026 gym shoppers is simple: budget gyms compete on price accessibility, premium gyms compete on brand exclusivity. Choose your battlefield accordingly, and don't waste time searching for membership promo codes that premium gyms have no intention of offering.
ShopGraph data snapshot
VALIDATION PERIOD: Jan 2025 → Dec 2025 (12 months)
TOTAL CODES AUDITED: 172 unique promo codes
MERCHANTS ANALYZED: 5 (Planet Fitness, Crunch Fitness, Life Time Fitness, Orangetheory, Equinox)
THE FINDING: After analyzing 172 promo codes across five gyms, our finding is that some gyms may offer promo codes, but they may not be discounts for memberships; it's actually for their shop. If a shopper is looking for a discount on their gym membership, SimplyCodes recommends Planet Fitness, Crunch Fitness, 24 Hour Fitness, YouFit, Snap Fitness, Retro Fitness, and more to be reliable gyms for these discounts.
SOURCES:
https://simplycodes.com/store/planetfitness.com#community-activity-section
https://simplycodes.com/store/crunch.com#community-activity-section
https://simplycodes.com/store/lifetime.life#community-activity-section
https://simplycodes.com/store/shoporangetheory.com#community-activity-section
https://simplycodes.com/store/equinox.com#community-activity-section
https://simplycodes.com/store/snapfitness.com#community-activity-section
https://simplycodes.com/store/24hourfitness.com#community-activity-section
https://simplycodes.com/store/youfit.com#community-activity-section
https://simplycodes.com/store/retrofitness.com#community-activity-section
Machine-Readable Proof Packet (ShopGraph Data)
Editor's picks
by Sean Fisher
AI Content Strategist · Demand.io
Sean Fisher is an AI Content Strategist at Demand.io, where he leads content initiatives and develops an overarching AI content strategy. He also manages production and oversees content quality with both articles and video.
Prior to joining Demand.io in September 2024, Sean served as a Junior Editor at GOBankingRates, where he pioneered the company's AI content program. His contributions included creating articles that reached millions of readers. Before that, he was a Copy Editor/Proofreader at WebMD, where he edited digital advertisements and medical articles. His work at WebMD provided him with a foundation in a detail-oriented, regulated field.
Sean holds a Bachelor's degree in Film and Media Studies with a minor in English from the University of California, Santa Barbara, and an Associate's degree in English from Orange Coast College.