We all need to eat and that means braving the grocery store. But with prices on the rise, it's more crucial than ever to find ways to save. The U.S. Department of Agriculture reports significant increases in food costs, with items like eggs jumping 28.1% over the past year. It's tempting to just pay whatever they're asking, but you don't have to. With a few smart moves, you could slash your grocery bill in half.
This guide will reveal insider tips to help you save big on your grocery bill, whether you're grocery shopping in-store or online. Let's dive into some practical, easy-to-implement tactics that will help you save money on groceries.
Understanding your grocery spending

Before you start cutting your grocery bill, first understand your current spending habits. Here's how to track expenses, identify overspending, and set realistic goals.
Tracking your grocery expenses
Choose a method that works for you:
Manual tracking: Collect receipts or use a spending journal.
Digital tracking: Use spreadsheets or apps like You Need a Budget (YNAB) for automated categorization.
Identifying overspending areas
After tracking for a few weeks, look for common pitfalls:
Impulse purchases
Frequent dining out
Overbuying perishables
Brand loyalty over affordable options
Compare your spending to regional averages to spot personal overspending areas.
Setting realistic savings goals
With a clear spending picture, set achievable targets:
Use the average monthly household grocery spend of $1,000 as a benchmark.
Set specific goals like reducing monthly expenses by 10% or limiting impulse buys to $20/week.
Adjust for household size.
Regularly monitor progress and adjust strategies.
Remember, small reductions can lead to significant long-term savings. Focus on progress, not perfection.
Now that you've got a handle on your budget and spending habits, it's time to explore how technology can supercharge your savings efforts.
In-store savings tactics

If you prefer to grocery shop in person, you can use in-store savings tactics to save big at your favorite grocery stores. Let's explore how to navigate store layouts, understand pricing tricks, use unit pricing, and make smart brand choices.
Navigating the grocery store layout for better deals
Grocery stores are strategically designed to encourage spending. Here's how to navigate them smartly:
Shop the perimeter first: Fresh produce, dairy, and meats are usually located around the store's edges. These items tend to be healthier and often cheaper than processed foods in the center aisles.
Be cautious of end-cap displays: These prominent displays at the ends of aisles often feature items that aren't necessarily on sale, despite appearing so.
Look high and low: Cheaper items and store brands are often placed on lower or higher shelves, while pricier name brands are at eye level.
Understanding pricing tricks and how to avoid them
Retailers use various pricing strategies to encourage purchases. Here's how to spot and avoid common tricks:
"10 for $10" deals: These aren't always the best value. Always check the unit price to confirm.
Watch for "shrinkflation": Manufacturers sometimes reduce product sizes while keeping prices the same or even increasing price. Compare unit prices to spot this tactic.
Be skeptical of "BOGO" offers: Sometimes, the price of the first item is inflated to cover the "free" item. Always calculate the per-item cost.
Unit pricing: Making smarter quantity decisions

Unit pricing is a powerful tool for comparing products of different sizes or brands. Here's how to use it effectively:
Look for the unit price on shelf labels, usually displayed as price per ounce, pound, or piece.
Compare unit prices rather than total prices to find the best value.
Be aware that larger sizes often (but not always) have lower unit prices. For example, buying a larger container of store-brand mayonnaise could save 30% per ounce compared to a smaller jar.
Using unit pricing effectively can lead to savings of 10-20% on average.
Store brands vs. name brands: When to choose which

Store brands can offer significant savings without sacrificing quality:
Try store brands: Generic brands are typically 20-25% cheaper than name brands and are often of similar quality.
Be selective: While store brands are often a good choice for staples like flour, sugar, and canned vegetables, name brands might be preferable for items where taste is crucial such as cereals.
Compare ingredients: Often, store brands have nearly identical ingredients to name brands at a lower cost.
According to Consumer Reports, filling a shopping cart with store brands can save an average of 30% compared to name brands. For a household spending $100 weekly on groceries, this could amount to over $1,500 in annual savings.
Additional in-store savings tactics

Buy in bulk wisely: For non-perishables or frequently used items, buying in bulk can offer significant savings. However, ensure you have proper storage and will use the product before it expires.
Consider frozen produce: Often cheaper than fresh and just as nutritious.
Plan meals around sales: Check store flyers and plan your meals based on what's on sale that week.
By implementing these in-store tactics, you can potentially save hundreds of dollars annually on your grocery bills. Be a strategic shopper, always compare prices, read labels, and make conscious decisions about value versus cost.
Leveraging technology for online grocery savings

With the online grocery market forecasted to climb beyond $422 billion by 2028, digital tools are getting even better to offer powerful ways to save on your grocery bill. Here’s how you can use online grocery services to optimize your grocery shopping and get some time back in your day.
Online grocery shopping platforms
Many retailers now offer online grocery shopping for delivery or pickup. Click the links below to get promo codes for each of these online food delivery apps:
Instacart: Delivers from various local stores
Uber Eats: Delivery from grocery stores or restaurants
Walmart Grocery: Offers pickup and delivery options
Amazon Fresh: Available for Prime members in select areas
Doordash: Delivery from grocery stores or restaurants
Grubhub: Restaurant or grocery delivery
Local supermarket chains: Many offer their own online ordering systems such as Vons,
When using these services, compare prices across platforms and look for first-time user discounts.
Thinking about placing an online grocery order? Check out these online grocery store coupon codes to save on your next order.
Coupon and promo code strategies
Digital couponing has revolutionized grocery savings. Here are some effective techniques:
Online promo codes: Access a comprehensive database of verified coupon codes, including many for online grocery services. Just search your favorite delivery service or supermarket to get promo codes that work.
App promo codes: Download a promo code app that aggregates deals and coupons from various retailers, allowing you to easily search and apply discounts for your online grocery shopping.
Browser extensions: Use a promo code browser extension to suggest the best available codes at checkout for that store when doing your grocery shopping on a computer.

Cashback apps and programs
Another way to save on your groceries is by earning cashback via certain apps and rewards programs. Here are some ways you can get cash back on your next grocery shop:
Some apps provide digital tokens or points for purchases made through their platform
Receipt-scanning apps allow you to earn cash or points by uploading pictures of your grocery receipts
Many programs let you link your store loyalty cards to automatically track purchases and earn rewards
Certain platforms offer a percentage of cashback on your grocery spending at participating retailers
Points earned through these programs can often be redeemed for gift cards or cash, providing extra savings on your grocery budget
Some grocery stores have their own apps where you can earn points to use towards free items

Use the "basket method" for online shopping
When shopping for groceries online, add items to your basket throughout the week as you think of them. This method helps you:
Avoid last-minute impulse additions
Take advantage of fluctuating online prices
Reach minimum order thresholds for free delivery or better discounts
Before finalizing your order, do a quick search for promo codes. For example, you might have a full online cart waiting to be purchased on Ralph's, but then you quickly search for the store name on a promo code site and realize you can get a Ralph’s promo code that can be applied to your entire basket.
By using these digital tools and strategies, you can potentially save hundreds of dollars annually on your grocery purchases. Remember, the key to success is consistency — make these tools a regular part of your online shopping routine to see the biggest impact on your grocery budget.
Maximizing loyalty programs and rewards
Grocery store loyalty programs and credit card rewards can also help reduce food expenses. When used strategically, these programs can lead to significant savings.
How to choose the best loyalty programs
When selecting a grocery store loyalty program, look for those that offer:
Points or cash back on purchases
Personalized coupons
Fuel discounts
Special member-only pricing
Compare programs at local stores to find the ones that align best with your shopping habits. On average, loyalty program members save 2-5% on their grocery bills.
Program | Free delivery | Rewards | Digital coupons | Fuel discount |
---|---|---|---|---|
Walmart+ | ✔ | ✔ | ||
Amazon Prime | ✔ | |||
Costco | ✔ | ✔ | ✔ | |
Kroger Plus | ✔ | ✔ | ✔ | ✔ |
Target Circle | ||||
Sam's Club | ✔ | ✔ | ||
Albertsons | ✔ | ✔ | ✔ | |
Food Lion MVP | ✔ | ✔ | ||
Club Publix | ✔ |
Maximizing loyalty program benefits
To get the most out of your chosen loyalty programs:
Always scan your loyalty card or provide your phone number at checkout
Check for personalized offers before shopping
Take advantage of bonus point events
Use the program's app for digital coupons and deals
Time your purchases strategically
Knowing when to shop can lead to significant savings:
Shop midweek: Many grocers release new deals on Wednesdays
Buy seasonal produce: It's often cheaper and fresher
Look for "loss leaders": These are heavily discounted items meant to draw you into the store
Keep an eye out for lesser-known shopping events. For instance, some stores offer special discounts on specific days of the month or during off-peak hours.
Embrace the power of price matching
Many grocery stores offer price matching, but few shoppers take advantage of this policy. Before your shopping trip, check competitor ads and bring them with you. Most stores will match a competitor's price if you show proof of the lower price.
Some stores, like Walmart, even offer to price match after your purchase if you find a lower price within a certain timeframe.
Utilize grocery pickup and delivery wisely
Grocery pickup and delivery services can actually save you money:
Avoid impulse purchases by sticking to your list
Get first-time user discounts (often substantial on platforms like Instacart)
Look for promo codes specific to pickup or delivery services
For instance, searching for "Instacart promo codes" on a promo code website or app might reveal exclusive discounts for new or returning customers.
Small changes, big savings
Saving money on groceries doesn't have to be complicated. Remember, the key is consistency —small changes in your shopping habits can lead to substantial savings over time.
Start by incorporating one or two of these tactics into your routine and gradually add more as you become comfortable. With a bit of planning and the right savings tools, you'll be well on your way to cutting your grocery bills.
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by Sean Fisher
Sean Fisher is an Editor at SimplyCodes, where he creates engaging, informative content for the SimplyCodes blog. With expertise in online shopping trends and consumer finance, Sean delivers valuable insights on saving money and finding the best deals. Sean's goal is to empower readers with the knowledge to make smarter shopping decisions and stretch their dollars further. Previously he worked at GOBankingRates and WebMD. He has a bachelor's degree from University of California, Santa Barbara.