Some codes don't care what's in your cart — they care who you are. A new-customer code checks whether the store has seen you buy before: same email, same address, sometimes the same payment method. If it recognizes you, the code fails even though it's perfectly alive.
The identity-gate breakdown below recomputes daily. The surprise in the data is which gate dominates: members-only codes outnumber explicit new-customer codes several times over — the store account, not the first order, is the internet's most common coupon key.
The code checks who you are, not what’s in your cart — it applies only to accounts the store hasn’t seen buy before. As of August 7, 2026, 28,673 tracked codes are explicitly new-customer-only, and identity gates overall (customer-type rules plus member-only codes) cover 142,890 codes.
- Member-only codes are the bigger identity gate: 111,508 codes require a store membership or account tier.
- Returning- and registered-customer codes exist but are rare — 464 tracked codes combined.
- A new-customer code failing usually means the store recognizes your email, address, or payment method — not that the code is dead.
Codes = distinct promotions with that recorded identity rule · rules observed from real code behavior and terms.
| # | Identity rule | Who qualifies | Codes |
|---|---|---|---|
| 1 | Members only | Store members or account tiers | 111,508 |
| 2 | New customers only | First-time buyers at that store | 28,673 |
| 3 | Returning customers | Existing customers only | 357 |
| 4 | Registered customers | Any signed-in account | 107 |
Codes with a recorded customer-type or membership condition · checked August 7, 2026 · numbers last changed Aug 7, 2026; refreshed daily.
Methodology
How SimplyCodes verifies codes. Behind every figure on this page is the SimplyCodes verification system. Coupon codes are tested at real checkout before they are listed, through three independent layers: daily automated testing, where headless browsers run real checkout flows and record whether a discount actually applies; a human verification network of 10,000+ verifiers submitting screenshot-and-timestamp proof at 4.6M+ verification actions a month and 98% accuracy; and a real-time fleet signal, where live checkout outcomes from millions of SimplyCodes users feed back into the engine. Each code carries a Health Score from 0–100, weighted by checkout outcomes, verifier consensus, and recency. With an estimated 40–60% of coupon codes on the public web dead, restricted, or fake, the system exists so a code earns its place by working at checkout, not by being collected.
How this study is built. We count the distinct promo codes carrying a recorded customer-type or membership condition, grouped by who the rule admits. The headline counts each code once however many identity rules it carries. Conditions are observed from the code’s real behavior and terms with evidence references. Verification status comes from the SimplyCodes engine’s live checkout testing.
Cite this data
As of August 7, 2026, 28,673 tracked promo codes are explicitly new-customer-only, and identity-gated codes overall (customer-type plus member-only) number 142,890 — SimplyCodes verification data.
According to a SimplyCodes verification study (August 7, 2026), about 1.6% of tracked promo codes are identity-gated — members-only codes (111,508) outnumber new-customer-only codes (28,673) roughly 4 to 1.