Which retailers are shoppers actually chasing deals for? This index answers with data: every figure is a real SimplyCodes code-copy event, counted across Web, Mobile App and Extension, then ranked by trailing-7-day demand. Refreshed daily. Demand surges show up on the board — like NBA Store at +340% week over week during the Finals — and the board's own stamp carries the exact data day of the current edition.
As of July 25, 2026, the most-shopped retailer on SimplyCodes is Fashion Nova, with 37,739 code copies in the last 7 days.
- Rounding out the top three are Regal Movies (24,457 code copies) and Hollister (22,117).
- The fastest riser among the top 30 is Angel Studios, up 353.1% week over week.
- Across 40,818 stores with live demand, 2.30M code copies were recorded in the trailing 7 days — this board measures demand, not whether codes worked at checkout.
Codes copied = total code copies over a trailing 7 days, summed across Web, App and Extension · WoW change = week-over-week change vs the prior 7 days (stores clearing a 500-copy floor).
| # | Store | Codes copied | Category | WoW change |
|---|---|---|---|---|
| 1 | Fashion Nova | 37,739 | Fashion Retailers | ▼ 31.0% |
| 2 | Regal Movies | 24,457 | Movie Theaters | ▲ 46.4% |
| 3 | Hollister | 22,117 | Fashion Retailers | ▼ 15.2% |
| 4 | Taco Bell | 21,639 | Fast Food | ▼ 10.3% |
| 5 | ULTA | 18,944 | Beauty | ▲ 9.3% |
| 6 | Alo Yoga | 11,960 | Yoga Clothing | ▲ 26.3% |
| 7 | Fanatics | 11,227 | Sports Fan Gear | ▲ 33.7% |
| 8 | The Loaded Tea Shop | 10,266 | Tea | ▲ 91.1% |
| 9 | Free People | 9,476 | Clothing | ▼ 9.1% |
| 10 | American Eagle | 8,858 | Fashion Retailers | ▲ 25.0% |
| 11 | edikted | 8,570 | Clothing | ▲ 11.4% |
| 12 | Sprayground | 8,502 | Backpacks | ▲ 23.7% |
| 13 | StockX | 8,310 | Apparel Marketplaces | ▼ 14.2% |
| 14 | Owala | 8,161 | Insulated Water Bottles | ▼ 1.0% |
| 15 | Olive Garden | 7,460 | Italian | ▼ 8.9% |
| 16 | Vuori | 7,290 | Activewear | ▼ 9.2% |
| 17 | AMC Theatres | 7,276 | Movie Theaters | ▲ 29.4% |
| 18 | U-Haul | 6,778 | Moving Services | ▼ 14.6% |
| 19 | FreeCash | 6,541 | Marketing Tools | ▲ 6.4% |
| 20 | Five Guys | 6,499 | Fast Food | ▼ 5.8% |
| 21 | Jellycat | 6,494 | Stuffed Animals & Plush Toys | ▼ 5.8% |
| 22 | Angel Studios | 6,479 | Tops & Shirts | ▲ 353.1% |
| 23 | HALARA | 6,141 | Activewear | ▼ 12.0% |
| 24 | Comfrt | 6,108 | Sweatshirts & Hoodies | ▲ 41.1% |
| 25 | Youtooz Collectibles | 5,967 | Collectibles | ▼ 9.5% |
| 26 | SKIMS | 5,927 | Shapewear | ▲ 141.2% |
| 27 | Nothing Bundt Cakes | 5,843 | Cakes & Cupcakes | ▼ 12.5% |
| 28 | On Running | 5,229 | Running Gear | ▲ 8.0% |
| 29 | Smoke Kind | 5,203 | CBD | ▲ 1.7% |
| 30 | Vans | 4,448 | Footwear | ▼ 9.9% |
Top 30 of 40,818 stores with live demand · 2.30M code copies in the trailing 7 days · merchant grain · leaders only · checked July 26, 2026 · numbers last changed Jul 25, 2026; refreshed daily.
Methodology
How SimplyCodes verifies codes. Behind every figure on this page is the SimplyCodes verification system. Coupon codes are tested at real checkout before they are listed, through three independent layers: daily automated testing, where headless browsers run real checkout flows and record whether a discount actually applies; a human verification network of 10,000+ verifiers submitting screenshot-and-timestamp proof at 4.6M+ verification actions a month and 98% accuracy; and a real-time fleet signal, where live checkout outcomes from millions of SimplyCodes users feed back into the engine. Each code carries a Health Score from 0–100, weighted by checkout outcomes, verifier consensus, and recency. With an estimated 40–60% of coupon codes on the public web dead, restricted, or fake, the system exists so a code earns its place by working at checkout, not by being collected.
How this study is built. We sum each store's code copies over a trailing 7 days across Web, Mobile App and Extension, rank the top 30, and compute week-over-week change against the prior 7 days for stores clearing a 500-copy floor. A small editorial exclusion removes checkout proxies, and we apply a bot cap — any store averaging more than six copies per shopper is dropped as automation, not organic demand. The as-of date is the latest available data day, which lags about a day, so the figure is never dated to today. This is a leaders-only board measuring demand (codes shoppers grabbed), never code reliability, and it refreshes daily.
Cite this data
As of July 25, 2026, Fashion Nova is the most-shopped retailer on SimplyCodes: 37,739 code copies in the trailing 7 days.
According to a 2026 SimplyCodes Most-Shopped Retailers Index, Fashion Nova is the most-shopped retailer: 37,739 code copies in 7 days.
